Search results

When you think about all the things you need to include in a website design , I bet white space doesn’t make your list. Though it should. Contrary to what you might think, white space isn’t emptiness. White space is actually one of the most powerful creative elements in web design. If you’re wondering what white space is, and how it can play a role in your website design, keep reading. In this article, we’ll define the design term and the benefits of using it when learning how to make a website . Plus, we’ll go over some of the best practices and examples to demonstrate how to incorporate it into your own site. Ready to put your website design skills to action? Start designing your site now. What is white space? White space commonly refers to negative space—the unmarked area around and within visual web design elements such as imagery, logos and text. The following exemplify different types of white space: Wide margins on a page Spaces between text blocks and those between each letter (also known as kerning in typography ) The negative space within or around images White space gained popularity in the first half of the 20th century. Since then, artists and web designers have recognized its significance and versatility, regularly incorporating white space into their work. When designing a website , white space can balance a visual area, direct visitors’ eyes to certain areas, and even improve user experience. It doesn’t have to be white, or even a solid color, either. In the website template example below, the gradient background (a popular web design trend ) is considered white space, despite its color, since it frames the subject. The space between the navigation menu links on the website header is also white space: What are the benefits of using white space in web design? While white space might be “invisible” to the viewer, it plays an important part in their user experience, benefitting both the website visitors and the brand behind it: Enhances legibility: With the right amount of white space between letters, words and lines, visitors can quickly read and comprehend your content, which is especially important in the age of skim reading. Creates harmony: When the web feels noisy and cluttered, a well-balanced and minimally-designed website with white space can help visitors feel safe, comfortable and focused. Reinforces your brand tone: As a modern website design element, white space can communicate your brand’s personality and style. Helps organize: When designing a website , the use of white space can help enforce visual hierarchy. Negative space helps create an organized flow between content on your pages, improving your site’s usability. Propels visitors to take action: White space can highlight critical calls-to-action (CTAs), directing visitors, for example, to schedule an appointment, buy a product, or reach out for more information. Best practices for using white space in web design Whether you customize a website template or build a site from scratch, use the following white space best practices when adding new content to your design: 01. Use both micro and macro white space Micro and macro white space each serve a different purpose on your site. Micro white space refers to the spaces around smaller elements on a web page, such as text. Implement micro white space to increase readability. Even the smallest change in micro white space can detract from or improve legibility. Macro white space refers to the larger spaces of a web design, for example, those between different sections on a single page or images within a photo gallery. Implement macro white space onto your site to improve user experience by increasing visibility and organizing your content. 02. Don’t go overboard As we’ve seen, white space can enhance your website design. But deciding how much to use can be tricky. To ensure that each use of white space serves a purpose, ask yourself the following questions: Does this space look too empty? Can visitors easily read and understand what they see? Is it obvious where visitors’ eyes should focus? Does the white space interfere or enhance the surrounding elements? What is the ideal amount of white space? Apart from your personal design preferences, have enough white space to improve focus for visitors and increase engagement, without your site (and brand) appearing sloppy or sparse. 3. Manage visual hierarchy with white space A website’s visual hierarchy refers to the path a visitor’s eye follows on a page. Cluttered website layouts make it hard for visitors to know what details to focus on or where to go next. White space highlights the most important parts of a page, clearing the visual hierarchy for visitors and increasing their confidence and satisfaction with your brand experience. The example below contains four blocks of services which can be stacked and spaced in a variety of ways. The right combination of white space, ordering and layering clarifies the visual hierarchy, making it easier for visitors to read each service description and complete their booking. 4. Pay close attention to the white space around your CTAs The most useful websites have a primary call-to-action button: For a restaurant website it might be “Make a Reservation.” For eCommerce businesses, it’s “Buy Now.” For a blog, a common CTA is “Subscribe.” You should surround your site’s CTAs with white space. It doesn’t mean that you should isolate your text or buttons, but add enough white space so that visitors can easily find and click them CTA without distraction. Call-to-action buttons aren’t the only design element that benefits from white space. Think about website forms: If visitors can’t easily find a contact or checkout form, they may abandon the sign-up process entirely. 5. Don’t forget about mobile With less space to play with on smaller screens, white space greatly affects mobile websites, too. For instance, take this sample About page below. The large header “About Me” has two paragraphs beneath it. On desktop, this looks good thanks to the page’s wide margins. However, when you switch to mobile, notice how the margins constrict. When viewing a website from a mobile device, these paragraphs might look too long and intimidating on the thin screen. The solution? On mobile, start with the users’ experience in mind. For readability, increase your font size or add extra paragraph breaks. Then, begin to experiment with white space to enhance the look of your mobile site.

If you’re wondering whether dropshipping is worth it , it all comes down to how well you build your brand and market your products. White label dropshipping  is one of the easiest ways to start an eCommerce  business without handling inventory  or manufacturing. The model is simple: you sell ready-made products under your brand, and a supplier handles fulfillment. This guide will walk you through everything from finding suppliers to scaling your business for long-term success. What is white label dropshipping? White label dropshipping is a business model where you sell ready-made products under your own brand while a third-party supplier handles inventory and delivery. It lets you launch an eCommerce store quickly with minimal upfront costs. Many businesses use this model to sell popular items like skincare, tech accessories and home goods, rebranding generic products to fit their niche. Since the supplier ships orders directly to customers, you don’t have to worry about warehousing or fulfillment. This model is great for entrepreneurs who want to start selling fast without dealing with manufacturing or logistics. The key to success is focusing on branding, marketing and creating a great customer experience since others may also sell the same products. Platforms like Wix make it easy to set up an online store with customizable templates, built-in marketing tools and automated dropshipping integrations. With the right approach, white label dropshipping can be a profitable and scalable way to build an online business. 13 white label dropshipping products When it comes to white label dropshipping, selecting the right products is crucial for success. Here's our detailed list of 13 white label dropshipping business ideas  to help you start a dropshipping business .  Reusable water bottles Customized fitness apparel Organic beauty products Personalized jewelry Yoga mats Pet accessories Health foods Sustainable fashion items Home decor Custom-printed books and journals Board games and puzzles Aromatherapy diffusers Educational toys 01. Reusable water bottles White label reusable water bottles are a great way to connect with eco-conscious consumers. Many suppliers offer BPA-free stainless steel and insulated options that can be customized with logos and packaging. Features like unique designs, leak-proof lids and options for engraving or custom colors can make your products stand out. Marketing often focuses on sustainability, hydration benefits and stylish designs for different lifestyles like gym-goers or office workers. 02. Customized fitness apparel Fitness apparel like leggings, performance shirts and compression wear is a profitable white label niche. Suppliers often provide options for branding with printed or embroidered logos, custom colorways and premium fabrics like moisture-wicking or anti-odor materials. Success in this space comes down to quality, comfort and durability, so choosing a supplier with high-performance textiles is essential. Partnering with fitness influencers and leveraging social media can help you grow a loyal community around your brand. 03. Organic beauty products White label organic beauty products like skincare, hair care and cosmetics are in high demand as consumers focus on clean and eco-friendly ingredients. Many suppliers offer cruelty-free, vegan and USDA-certified organic options. Custom branding, eco-conscious packaging and clear ingredient transparency can make your products stand out. Partnering with micro-influencers and sharing educational content about the benefits of organic skincare can help build trust and boost sales. Learn more: How to start a beauty business Beauty dropshipping 04. Personalized jewelry Selling white label personalized jewelry lets customers create unique pieces with engraved names, initials or meaningful symbols. Many suppliers offer rings, necklaces, bracelets and earrings that can be customized with different metals, stones and personal messages. This niche thrives on its emotional appeal, making it perfect for gifts, anniversaries and special occasions. Focus on strong branding, premium packaging and storytelling in product descriptions to help your brand stand out. Learn more about jewelry dropshipping and its appeal as a profitable niche. 05. Yoga mats White label yoga mats can be customized with unique prints, eco-friendly materials and branding. Many suppliers offer mats made from natural rubber, cork or TPE to meet the growing demand for sustainable fitness gear. Standing out means offering premium thickness, non-slip surfaces and alignment guides to enhance practice. Partnering with yoga instructors and wellness influencers is a great way to build trust and boost sales in this competitive market. 06. Pet accessories The pet industry is booming, and pet dropshipping is a huge opportunity for businesses to grow. White label pet accessories like collars, beds, toys and grooming tools are perfect for branded dropshipping , allowing you to offer eco-friendly, durable and customizable products under your own brand. Suppliers now provide options that appeal to pet owners seeking stylish and functional items. Selling themed collections, such as matching pet and owner accessories or focusing on sustainable materials, can help your brand stand out and build a loyal customer base. 07. Health foods White label health foods like protein bars, superfood powders and organic snacks are meeting the rising demand for clean eating. Many manufacturers now offer private branding with natural, high-quality ingredients. Success in this space comes down to having clear nutritional labels, being transparent about sourcing and following food safety rules. Subscription boxes and influencer partnerships are great ways to build brand awareness and customer loyalty. Learn more about the benefits of tea dropshipping. 08. Sustainable fashion items Sustainable fashion is a rapidly growing niche, and clothing dropshipping is making it easier than ever to launch your own eco-friendly brand. White label suppliers now offer recycled fabrics, ethically made accessories and t-shirt dropshipping options for custom designs. Stand out with custom branding, limited-edition drops and sustainable messaging. To succeed, focus on transparent sourcing, ethical production practices and sharing the unique stories behind your materials. 09. Home decor White label home decor items like candles, wall art, throw blankets and decorative pieces let businesses tap into trending interior design styles. These products can be customized with color palettes, patterns and branded packaging. Building collections around popular aesthetics like minimalism, boho or Scandinavian design and promoting them on Instagram and Pinterest can help drive sales. Learn more about candle dropshipping . 10. Custom-printed books and journals Journaling and self-improvement products are growing in popularity, making custom-printed books and journals a great white label opportunity. Businesses can sell planners, gratitude journals and guided notebooks with personalized covers and themes. Pairing these with complementary products like productivity tools or mindfulness accessories is a smart way to boost order value. 11. Board games and puzzles White label board games and puzzles are popular with families, hobbyists and educational markets. You can add custom branding to packaging, game designs and special-edition releases. This niche thrives on strong storytelling, creative themes and interactive marketing strategies like influencer partnerships and Kickstarter campaigns. 12. Aromatherapy diffusers With the rise of holistic wellness, white label aromatherapy diffusers offer a great business opportunity. Many suppliers provide USB, ultrasonic and smart diffusers that can be branded and paired with custom essential oil blends. Selling these products alongside wellness-focused content and self-care bundles can increase perceived value and drive more sales. 13. Educational toys White label educational toys like STEM kits, wooden puzzles and interactive learning tools are perfect for parents and educators looking for fun ways to teach kids. Success in this niche comes down to quality, safety certifications and branding that highlights learning and development benefits. Offering age-specific toy collections and teaming up with parenting bloggers can be a great way to boost traffic and sales. What makes a product ideal for white label dropshipping? Growing market demand : These products tap into industries with steady or rising consumer interest, giving them long-term sales potential. Customization potential : You can add your logo, tweak designs and customize packaging, making them ideal for white labeling. High profit margins : With the right supplier, they’re affordable to source and can be sold at a premium for maximum profit. Broad customer appeal : They suit a variety of demographics and lifestyles, expanding your potential customer base. Trend-driven popularity : Many align with big trends in technology, health, sustainability and personalization, making them easier to market. Easy logistics and shipping : Most are lightweight, non-perishable and simple to store or ship, keeping logistics hassle-free. Fewer compliance issues : Unlike regulated industries like pharma, these products usually require minimal certifications, except for items like food or beauty products. Benefits of white label dropshipping You can put your own brand on white label dropshipping products , which helps in building customer loyalty and differentiates you from competitors. Since you're not manufacturing  the products, your startup costs are much lower compared to traditional retail models. You can easily add or change products in your lineup without worrying about unsold inventory. As your business grows, you can scale up easily by adding more products or adjusting your inventory levels with suppliers. With logistics  handled by suppliers, you can concentrate on marketing and growing your brand. Top 5 white label dropshipping suppliers Choosing the right supplier is a critical step in establishing a successful white label dropshipping business. Here are four major dropshipping suppliers that stand out in the market: Modalyst : Modalyst specializes in connecting online stores with suppliers of high-quality products. They offer a wide range of items suitable for white labeling. Spocket : Spocket offers a vast range of customizable products from vetted suppliers in the US and Europe, ensuring quick delivery and high-quality items. With Spocket's seamless integration with platforms like Wix, you can efficiently manage product fulfillment and scale your white label dropshipping business. Printify : This platform is ideal for custom print-on-demand products. Printify allows you to create personalized designs on a variety of items. Printful : Similar to Printify, Printful provides comprehensive print-on-demand services with the added benefit of warehousing and fulfillment. Aliexpress : Known for its vast selection, Aliexpress is a marketplace that connects you with numerous manufacturers willing to dropship products. By partnering with any of these suppliers, you can access a range of products and services tailored to support your white label dropshipping business. Each supplier offers unique advantages that can help streamline your operations and improve customer satisfaction. Getting started with white label dropshipping Starting a white label dropshipping business can be an exciting venture. Here's a step-by-step guide to help you start your business . 01. Research and select your niche Look for trending products that align with your interests and market demand and which can be customized for white label dropshipping. Check out your competitors to see what they're doing and how you can differentiate to stand out.  02. Source your products Select products that are viable for white labeling and have a proven track record of sales. Many suppliers include reviews per product for this type of information.  03. Set up your online store Pick an eCommerce platform  like Wix that supports dropshipping. Then, start your online store , design it to reflect your brand and make it appealing to visitors. In order to achieve a professional result without additional cost, you can use a professionally-designed eCommerce website template . 04. Create your brand Have a professional logo designed that represents your brand identity., you can use a logo maker for this. Create packaging, inserts and promotional materials that resonate with your brand. 05. Market your products Decide on your marketing strategies , consider types of marketing such as SEO, content marketing and social media marketing.  06. Manage your operations Choose payment gateways  that are secure and reliable for handling transactions. Next, coordinate with your suppliers to ensure smooth fulfillment of orders. 07. Provide excellent customer service Quickly address customer inquiries and issues to build trust and loyalty. Be sure to also use customer feedback to continuously improve your products and service. Private label vs white label dropshipping White label dropshipping and private label model often get mixed up since both let you sell products under your brand without handling manufacturing. While they share similarities, the main difference lies in customization and exclusivity. Here’s a quick breakdown. White label dropshipping    White label dropshipping lets you sell ready-made products under your own brand without dealing with inventory or shipping. Manufacturers create generic items that multiple businesses can rebrand and sell. It’s a quick, affordable option for entrepreneurs who want to launch without upfront manufacturing costs. The downside? Since many sellers offer the same product, it can be harder to stand out, build brand loyalty or charge higher prices. Private label dropshipping    Private label products are made just for your brand, giving you control over formulation, design and packaging. Unlike white label, private label lets you create unique products tailored to your audience. While it requires a bigger investment in production, branding and logistics, it leads to better long-term growth, stronger brand identity and higher profit margins. With this model, businesses work directly with manufacturers to create custom products, ensuring market exclusivity. White label vs private label difference: pros, cons & best fit Brand differentiation:  Private label products are exclusive to your brand, while white label items are generic and sold by multiple sellers. Investment:  White label has lower upfront costs. Private label requires more investment in manufacturing and branding. Profit margins:  Private label offers higher margins due to exclusivity, while white label faces more price competition. Time to market:  White label is faster to launch, while private label takes longer because of development and customization. Scalability:  Private label can grow into its own established brand, while white label depends more on trends and high-volume sales. White label dropshipping FAQ How do I find white label products for dropshipping? Use online marketplaces and supplier directories to find products that offer white labeling options. Reach out to suppliers directly to inquire about their white labeling services. How do I ensure quality control with dropshipping suppliers? Before selling products to customers, order samples to check the quality yourself. This is even more important when you’re putting your own brand name on third party products. Read reviews and feedback about the supplier from other dropshippers. How can I differentiate my brand from competitors? Create a strong brand identity with unique packaging, custom designs and personalized customer service. Specialize in a niche market to cater to specific customer needs more effectively than general stores. Are white label products legal? Yes, white label products are completely legal. This business model involves rebranding products from a manufacturer—a common and widely accepted practice. To stay compliant, here’s what you need to know:  Work with trustworthy suppliers : Partner with suppliers who give you clear authorization to rebrand and sell their products. Always review agreements to confirm your rights.  Check trademarks : Make sure your branding and products don’t conflict with any existing trademarks or intellectual property.  Follow product regulations : Depending on your product type (like cosmetics, food or electronics), ensure you meet all relevant safety standards, labeling requirements and industry guidelines.  By partnering with reliable suppliers and understanding key regulations you can confidently build your brand with white label products. When in doubt, consulting a legal expert can provide extra clarity and peace of mind. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

In 2016, we created a product that changed our business: Wix Code . It’s a simple name that explains exactly what the product does, and it worked well for us for some time. In the three years that followed, the product evolved a lot and became more robust. So in March 2019, we decided to change the name to Corvid by Wix. Corvids are family of super smart birds, like crows and ravens, and we felt this name would represent how intricate and complex the product was. And we were very proud of this brand name and the brand extension . Before we made the final decision, we went around the table and asked every person, “Are you sure about this name?” The answer was “yes”. Everyone was sure. We liked that the name was unique and different. But one year later, we felt very different about this name. Because now, Corvid started to sound like COVID. Not good. At first, we made jokes: “Oh yeah, Corvid sounds like COVID-19, funny”. Someone even had the idea to turn this name similarity into a funny campaign. But we understood really quickly that this similarity in the name would cause problems. We saw it in the developer community, we saw it on YouTube, on social media. Any time we tried to announce a new feature, we immediately got comments like “naming a product Corvid in 2020 is ridiculous”. We saw that people didn’t know… and didn’t care... that the product name came before the virus. And you know, having a product name that sounds like an epidemic is bad for brand building. We understood it was time for another name change. In August this year, we started working on something new, and we worked fast to come up with a name that was meaningful and still captured what the brand feeling is. We tried many name options, and asked ourselves (like we did before), “Are you sure?” And again, we were sure about our decision for a new name: Velo . Want to learn more about Velo and how to start coding with it ? Check out our online course to get started. Why Velo? It comes from the word “velocity”, and is inspired by the accelerated development that users have on this platform. This is an important word for us at Wix - we work fast and react even faster. And we know that speed is important to anyone who develops a website. Velo is the platform they can use to build web applications right out of the box. Most important, it doesn’t sound like a disease. As 2021 begins, we have a lot planned for Velo and our users. We hope it becomes a brand that goes viral, but not THAT kind of viral. So now you know about the new name, the next step is to try it .

TikTok: chances are, you’ve heard of it. Perhaps you’ve already signed up. If you’re just keeping up with the latest social media craze and feel ready to jump on the bandwagon - there’s no time like the present to get started on TikTok. Staying up-to-date with social media trends involves effort, and it can be challenging to decide if new platforms are worth using at all, especially when it comes to building a brand. While deciding to create a website to promote your products, services or business is a guaranteed good use of your time, when it comes to throwing yourself into apps like TikTok, the answer is not always as clear. What is TikTok? And what’s all the fuss about? Whether you’re thinking about using TikTok for fun (and we promise you, it is fun), or as a marketing tool for your brand, we’re here to give you a crash course in navigating TikTok for personal and professional use - and as a free place to promote your website and brand. Let’s discover why the app is reshaping the social media world and has users obsessed. What is TikTok? TikTok is a short-form video sharing app with a feed that features an endless slew of micro-videos made by its users. Videos can be a maximum of 15 seconds long, with the option to combine videos for a 60 second long compilation. The app is known for its charming, often hilarious content featuring real people and real, home-made videos. Formerly known as karaoke platform Musical.ly, the app was purchased by Chinese company ByteDance in April of 2018 and integrated into the TikTok platform. Since then, it's become a sensation, with over 800 million users worldwide and 1.5 billion downloads. TikTok runs on interactions based on location and interest. Users quickly adapt to the app’s participatory culture, which is intended to inspire creativity and spread entertainment vis-a-vis its content, community and trends. The majority of its users are Millennials and Generation Z-ers, but its popularity is quickly spreading to older demographics. How does TikTok work? TikTok’s motto is “make your day,” which is a pretty accurate description for that feeling you get when browsing through the app for the first time. The experience involves watching a customized feed of vertical videos made by users, which offer insight into what’s currently trending. Ultimately, users can create and upload videos of their own, utilizing TikTok’s enchanting and addicting in-app effects: Personalized feed Part of the app’s magic lies in its highly personalized feed, which differs from recommendation feeds on apps like Facebook or Instagram . Known in TikTok jargon as the “For You” page, TikTok shows users what they want based on their unique algorithm. Everything users encounter on their feed is based on their previous interactions and device settings. TikTok’s strong emphasis on localized content is genius - it allows users to capture local trends and participate in local TikTok contests. The feed tells users what to watch from the get-go, inspires a sense of community, and continues to evolve on its own (gotta love those algorithms!). Engagement for engagement’s sake Engagement is paramount on TikTok. With other social media platforms , engagement is something you earn. However, with TikTok, engagement is the entire point - it is the fuel that keeps the TikTok ti(c)king. In order to be successful, content must encourage creativity and interaction. What makes some users more popular than others is their attentiveness to what is trending and their ability to react instantly. Pro tip: TikTok Coins take the idea of community to another level. TikTok Coins are an in-app currency that users can purchase with real money, enabling them to buy gifts for their favorite creators as a way to show their appreciation. Short form content So, what will you find on TikTok? The star is its short form video content - 15 second videos created by users themselves. The app features a plethora of fun and easy-to-apply special effects such as sound, filters, unique transitions and time manipulation such as slo-mo or rewind. One of the best parts of TikTok is that the content focus is about literally anything: humor, music, fitness, travel, hobbies, food, dance, etc. Apart from that, TikTok is really a culture of its own, and the only way to truly get it is to set up an account and dive in. The 15 second videos that make up the app fall under a number of different categories, including: Hashtags & hashtag challenges Hashtags play a large role in TikTok. At any one time, a user’s feed can be filled with tons of trending hashags, which function to organize content, as well as encouraging users to engage. Hashtags can be fun, inspirational or informative. Users also participate in hashtag challenges, which can shift into trend status quickly. They can involve anything from encouraging users to show off their best jeans (such as the # InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s # AerieREALPositivity challenge). Thousands of users at a time engage with hashtag challenges, usually prompted by individuals or businesses, by adding a bespoke twist to the content. Although almost purely fun, the number of viewers that result from partaking in these challenges can provide a strategic opportunity for exposure. Learn more: What is Brat? Reaction videos TikTok has perfected the ‘reaction’ genre, making a category which YouTubers started years ago virtually seamless. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they want their overlay video to play alongside the original. The result? Way more than just a comments section. Tutorials TikTok is full of mini tutorials, which (true to TikTok nature) are short and fun to watch. Capturing the gist of an idea in short video format, TikTok tutorials make it easy to grab practical inspiration on-the-go. TikTok duets Encouraging even more interaction between users, TikTok duets allow users to create content by replying to another user’s initial video content. The two videos appear in the feed side-by-side, and often result in viral trends. How to use TikTok Open an account Creating an account for TikTok is simple: download the app, choose a username and create your account. The application will ask you for details like name, location, and DOB. To streamline the process you can simply log in using an already existing account from Google, Facebook or Twitter. Create a TikTok video When you’re ready to make your first video, follow these steps: Click the “+” sign at the bottom of the screen to go into shoot mode. Record your video by holding down the record button at the bottom of the screen. Play around with effects like filters or slow motion (located at the bottom right-hand side bar of the screen). Click the “✔️” sign when you are satisfied with your video recording. Once you've finished recording, you can add more effects, placing that at specific time intervals of the video. When your video is complete, add a catchy caption and relevant hashtags, then press “post.” Your TikTok masterpiece is now live. Sit back, relax and wait to see what responses you get! In the meantime, you can respond to other videos by browsing through your feed and selecting the “share” button. Pro tip: After posting your video, there is an option to share it on other social media platforms, and even to save it as a GIF . Add sounds to your TikTok video Sounds are a crucial aspect of TikTok culture. They allow users to add soundtracks to their videos - not to mention, TikTokers love lip synching. TikTok’s sound library features a surplus of options, ranging from classics to pop. Inventive spins on popular tracks and playlists that reflect specific interests are included in trending TikTok sounds. Users can incorporate sounds into pre-recorded videos, or add tunes when starting a video from scratch. To add sound: Go into shoot mode and record your video (or upload one that is already recorded). Select “sounds” at the bottom of the screen. Browse through the sound library and find the perfect track Select the “✔️” sign. Your video now officially has a soundtrack. Why is TikTok so popular? The real mystery of TikTok is how it became a social media sensation overnight. A lot of TikTok’s popularity has to do with the fact that the majority of its users are in their early twenties and completely submerged in social media culture. Apart from that, it’s easy to use, has addictive features and a viral nature that makes it appealing for an abundance of users. Also, numerous ways to make money on TikTok have emerged, increasing its popularity. TikTok is making social media great again. Let’s be honest, most social media platforms require more work than play. It’s not since Snapchat that we’ve had an app on our hands that is as much pure fun as TikTok is. We love micro entertainment, and appreciate TikTok’s charming content in the palm of our hands. Not to mention, its emphasis on user interaction makes it one of the most engaging social media platforms out there. Pro tip: One way to generate traffic towards your TikTok channel is by distributing it across your social media channels in the bio section. With a link in bio tool like Hopp by Wixx you can direct users towards all of your online assets from one designated URL. TikTok for business If you’re a business owner, you’re probably asking yourself if TikTok is worth using for your marketing strategy , and if so, how to go about doing it. TikTok’s user statistics and smart features are enticing, not to mention, the launch of TikTok for business platform is a promising sign that the app is moving in a more business oriented direction. Considering TikTok is wildly popular with Generation Z, if your brand’s target market falls under this category, it makes perfect sense to promote it here and show that you are relevant. By using TikTok for business , brands can instantly connect with the next generation of consumers: Generation Z and Millennials based in major cities around the world. Who uses TikTok? TikTok user statistics are a good factor to think about when considering TikTok for marketing your business. The platform has over 800 million active users worldwide (and is expected to have over 1 billion by the end of 2020) - of those, 41% are between 16 and 24 years of age. In the United States, 60% of TikTok users are reported to be female and 40% male. When deciding if TikTok marketing is right for your brand, remember to take into account your business’s target audience, as well as how to create the right content that will lead to conversion potential and help strengthen your brand identity. How to use TikTok for business TikTok has already been adopted by brands as a popular social media advertising outlet by creating content that’s in-line with TikTok's features and characteristics. Here's some ideas for promoting your brand on TikTok (given the gratifying nature of TikTok, we’re pretty confident that this can be a lot of fun): Sponsored ads There are a variety of sponsored ads businesses can use to promote themselves on TIkTok. Brands can use Brand Takeover ads, where they purchase a featured spot within a specific category for a day (only one brand can take over a category per day). Alternatively, a brand can create a sponsored post from their TikTok profile that will be featured in users’ feeds. Branded hashtag challenges Hashtag challenges catch on like wildfire, and they are a great opportunity for brands to grab the attention of users. Hashtag themes can be used to entice viewers to create user generated content that aligns with your brand. TikTok influencers Influencer marketing : no social media platform is complete without it. Whether it’s big-time influencers with 100,000+ followers or micro influencers with smaller, more targeted followings, brands can team up with TikTok stars to make first-rate content that ultimately promotes their brand. Remember before starting any campaign to consider what content and resources you'll need to make it a success - including social media image sizes for assets. TikTok concerns While incredibly popular, as with any social media platforms there are concerns about its growth and what this means for its users, both content creators and viewers. Some of the main concerns around the platform include: Spending too much time on the platform, especially amongst teens and younger children. Privacy concerns, specifically how the platform collects and handles its users data and how or when they then share it with third parties. Inappropriate content, despite the platform having teams of moderators, the platform isn't always able to keep up with flagging and removing offensive content. Cyberbullying is a growing issue, and it exists on TikTok too. Trolling through comments left on videos is a damaging and growing phenomenon on all social media platforms and can be devastating for those it targets. Misinformation and its spread, including the platform's slow response to taking down 'fake news' videos, which can quickly spread misleading information to a large audience. What is TikTok FAQ What is the main purpose of TikTok? The main purpose of the platform is to provide a space for its users to create and share short form video, while also acting as a viewing platform for users who want to watch them. Part of this is its priority of being easy to use, and to appeal to a younger generation who consume content in shorter bursts. As it has grown, it has also begun to be used to promote brands, to educate and to raise awareness for different social causes. How do TikTok and Youtube differ? The main difference between the two is in the length of videos they display to their users. Youtube is more for long form content, videos can run into hours longs. TikTok is for short form content, and has a maximum video length of just 10 minutes. Is TikTok free? It's free to both upload and consume content. It's possible to buy a virtual currency on the platform, which can be sent as gifts to creators who can then exchange the coins for digital gifts.

In order to run a successful business, it’s critical that your marketing efforts are up to speed with the latest trends. These days, business owners have learned that traditional marketing techniques like print ads and cold calls aren’t the best way to attract customers. Instead, you’re better off ensuring you create a website with useful, engaging content that your audience genuinely enjoys. The practice of building your marketing strategy around valuable content is known as inbound marketing, and it’s proven far more effective than traditional approaches in attracting and retaining customers. In this article, we’re going to walk you through everything you need to know about this technique, from the definition of inbound marketing to examples and strategies of inbound marketing done right. What is inbound marketing? Inbound marketing is a marketing methodology that involves creating engaging and relevant content pieces and experiences to attract customers to your brand. It includes building a professional website filled with great content, publishing compelling posts on your blog and social media channels, and boosting your website’s rank on Google (a practice known as SEO). The philosophy behind inbound marketing is that the more value you’re able to offer users in terms of useful website content, educational resources, and other helpful tools, the more they’ll gravitate towards your brand. Done well, this method will not only help you attract one-time buyers, but also build and retain a loyal customer base. Event marketing , for example, can be an incredibly efficient form of inbound marketing. By introducing potential customers to your brand in a fun, engaging way, they'll be more likely to show interest and possibly convert. Find out how to promote an event in 9 actionable steps. Inbound vs outbound marketing Inbound and outbound marketing are two distinct types of marketing that tend to be defined in contrast to one another. Outbound marketing, also known as interruption marketing or push marketing, is the use of old school sales practices such as print ads, cold calls, email blasts, and more. The aim of these tactics is to get the word out to as many people as possible with the hope that some of them will buy your products. Before inbound marketing gained traction, outbound marketing was the standard practice for businesses. The downside of this technique is that it isn’t targeted toward any specific set of customers who may be interested in your product. Because the message is broadcasted to a large general audience, it won’t be relevant or interesting to most consumers - and will usually be ignored. On top of that, outbound marketing is a one-way conversation. Rather than listening to consumers’ concerns and addressing their needs, push marketing methods simply talk about the product and the reasons to buy it. As a result, many consumers stay as far away from outbound marketing as they can. If you use an ad blocker on your web browser, send marketing emails straight to your spam box, fast forward through TV ads, or drive past billboards without a second glance, I’m sure you can relate. Inbound marketing, on the other hand, is like a magnet. Far from being loud, pushy, or aggressive, this type of marketing is more subtle but also more potent. By speaking to consumer needs, helping them solve a problem, and teaching them something new, effective inbound marketing builds trust and gently guides people toward a product. Inbound marketing methodology The key to successful inbound marketing is to engage with customers at every stage of the marketing funnel, from the first touchpoint through the final purchase. The goal of your promotional efforts should be to attract people to your brand, convert them into prospective customers, close sales, and delight them long after the purchase. For that reason, the inbound marketing methodology is divided into four phases: Attract, Convert, Close, and Delight: Attract: Generate leads by creating useful and engaging blog posts, social media posts, and other marketing materials. Sustainable marketing has also become a extremely popular inbound marketing method as the demand for environmentally-friendly products has grown. Aim to attract people who are already interested in your product or niche, as they have the highest potential to become customers. Convert: Once you’ve drawn in strong leads, continue to target them with content that convinces them to convert into loyal customers. Start by gathering their contact information and personal details. You can do this using landing pages and CTAs (calls-to-action), or by offering free downloadable content across your site. Close: After converting your leads into prospective customers, guide them even further down the funnel with compelling content that convinces them to make a purchase. Delight: Inbound marketing doesn’t stop after the first purchase. Continue to delight your customers by rewarding them with meaningful interactions and high quality, informative content. This is key to building stronger relationships with your audience, establishing trust in your brand, and boosting the reputation and credibility of your business. Inbound marketing examples Now that you have a broad understanding of what inbound marketing is, it’s time to look at some examples of different kinds of inbound marketing. These include: Blogs , such as our very own Wix Blog . Infographics , like this one about website user stats. Whitepapers , like these pieces from the Content Marketing Institute’s white paper library . eBooks , such as these eBooks by SEMrush . Case studies , like these case studies from Google . Videos , like those on the popular Nintendo YouTube channel . Webinars , such as these webinars by Microsoft . Online courses , such as the digital marketing classes by HubSpot Academy . Email newsletters , as shown in these newsletter ideas. Podcasts , such as Slack’s Work in Progress podcast . Social media posts , as seen on the Wix Facebook page . Quizzes and entertainment , like these recipes by Nutella . SEO , as explained in these SEO tips. While there’s a wide range of options, you’ll notice that inbound marketing largely revolves around content marketing, social media marketing and SEO. Together, these digital marketing tactics serve to drive organic traffic towards a brand and move customers through the sales funnel. Inbound marketing strategies Once you’ve looked through the different inbound marketing examples, consider the kinds of content that would be most relevant to your audience and brand. Are you thinking about creating a blog? Should you be posting more on social media? What about making videos? As you develop your new inbound marketing plan, these marketing strategies can help you get started: Know your target market Shape the right brand identity Create a blog Start guest blogging Get creative with your content Optimize for SEO Post on social media Collaborate with influencers Interact with your audience Create powerful email campaigns Use digital tools Offer free value 01. Know your target market Remember that inbound marketing, unlike outbound marketing, doesn’t involve shouting out your message to as many people as possible. On the contrary, it’s about attracting high quality traffic - users who are actually interested in your particular niche and who have the potential to convert. That’s why the first step in mastering inbound marketing is conducting market research. Take the time to define and understand your target market - their interests, hobbies and professions, as well their demographic and geographic information. You can gather this data using website analytics and other marketing integrations. Then, use this information to create buyer personas, fictional representations of your customers that you can use as a reference throughout your marketing strategy. With an in-depth understanding of your potential customers, you’ll be closer to marketing to them in a way they’ll find interesting and enjoyable, rather than spammy or intrusive. 02. Shape the right brand identity Think about it: a business that markets to tech-savvy twenty-somethings will have a very different brand identity than a business that sells to retirees - even if they offer similar products. To attract and retain the attention of your target market, build a brand that resonates with your potential customers. Every aspect of your inbound marketing efforts - from your blog content to your email newsletters to your social media branding - should use language, images, and color palettes that are relevant and relatable for your audience. This will show your audience that your brand addresses their particular needs, and they’ll form a stronger connection with your business as a result. 03. Create a blog Content marketing forms the core of a powerful inbound marketing strategy. And while it encompasses a wide array of content types, blogging is its heart and soul. Creating a blog is one of the best ways to attract new visitors to your website. In order to get found by prospective customers, you’ll need to post informative content that speaks to their needs and answers their questions. A high-quality blog also establishes your brand’s credibility and expertise, building trust among your target audience. In other words, you can’t go wrong with a blog. Keep in mind that longer, in-depth, and actionable content produces stronger results than that which merely skims the surface. 04. Start guest blogging In addition to publishing great blog posts on your own site, try to publish guest posts on other popular blogs. Guest blogging is a powerful way to promote your website, as it helps you capture the attention of new members of your target audience who might otherwise never have heard of your business. Begin your guest posting efforts by reaching out to other blogs within your niche. Some of them provide special pages, usually entitled “Write for Us,” “Become a Contributor,” or “Editorial Guidelines,” that provide information for guest writers on how to proceed. If you don’t see these pages, email the company to ask about guest blogging opportunities and share some of your article ideas. You can also reach out to the writers directly over LinkedIn or Twitter. To maximize the effectiveness of this strategy, be sure to write guest posts on a consistent basis. You should also link to your website or blog in the author bio, as well as in the body of the post itself. This will create backlinks, which play an important role in boosting your website’s SEO. 05. Get creative with your content While blogging is a great practice, it isn’t the only content marketing method you’ll want to include in your inbound marketing strategy. You should also branch out into other forms of content, such as eBooks, podcasts, videos , webinars, and more. For inspiration, take a look at these guides for how to create a podcast, how to live stream, and how to start a YouTube Channel . 06. Optimize for SEO The ultimate goal of improving your search engine optimization (SEO) is to boost your content’s performance on search engines. You can think of SEO and content marketing as two sides of the same inbound marketing coin. While content marketing is about creating well-written, informative, and engaging content, SEO is about making sure that content actually gets found on Google. If your content ranks 1, 2, or 3 in the Google search results, it’s far more likely to be read than if it ranks 50 or 100. To improve your SEO, be sure to: Conduct keyword research to place high volume keywords within your content. Use long-tail keywords to target a relevant audience within your niche. Include internal links between your blog posts and website pages. Find opportunities to place backlinks on external web pages that lead to your own site. 07. Post on social media Social media platforms are also an essential inbound marketing tool for drawing organic traffic to your brand. Start by thinking about which platforms your audience is using. Are they perusing pictures on Pinterest, swiping through Instagram Stories, or sending out tweets? Focus your efforts on creating posts on the social media platforms where your audience is most active. Whichever platforms you choose, make sure to draw users to your brand by forming personal connections with potential customers. Post content relevant to their interests and needs, and engage with them in the comments section. 08. Collaborate with influencers Another inbound marketing strategy on social media is to take advantage of influencer marketing . Influencers are people who have built a strong reputation and following on social media, typically centered around a particular niche. If their niche aligns with your product or service, their followers are likely the same people you want to be targeting with your brand. To take advantage of the large following of these social media stars, build relationships with influencers relevant to your business goals. To get the ball rolling, reach out to them directly on social media platforms. Talk to them about how they can benefit from a collaboration - whether it’s free publicity, a complimentary gift, or another reward. This will help you expand your reach, add credibility to your brand, and stimulate interest in your product. Another type of collaborative tactic beyond influencer partnerships is to post content on third party websites via affiliate marketing . 09. Interact with your audience Inbound marketing means engaging with users as much as possible. In addition to responding to user comments on social media, you should find other opportunities for conversation. For example, you can implement a live chat on your website that you can use to answer customer questions or provide guidance, or ask for customer feedback via surveys and polls. Consistently interacting with customers will make your brand feel accessible, trustworthy, and personal. Furthermore, your audience will appreciate you for listening to their concerns and giving them the opportunity to share their thoughts. 10. Create powerful email campaigns With the help of email marketing tools, you can send out targeted emails that provide each customer with specific content tailored to their needs. The most effective email marketing offers genuine value, either in the form of expert information, actionable advice, or free content. In particular, email newsletters are an effective inbound marketing tool because they educate and inform while driving traffic to your website or blog. Other examples of quality email content include free eBook downloads and special offers like discounts or coupon codes. To send newsletters and other marketing emails to different segments of your target market, try Wix Email Marketing . 11. Use digital tools As you begin to attract more customers, the process of segmentation and targeting becomes increasingly complex. For that reason, it’s important to take advantage of marketing automation tools to gather and sort your customer data. 12. Offer free value A common theme in inbound marketing is that offering free value goes a long way. Between informative blog posts, downloadable eBooks and whitepapers, and free online courses and webinars, thorough and detailed content marketing attracts customers to your brand by promising value from the very beginning. You can take this idea a step further by offering a one-month free trial, as well as a free consultation to potential clients. Show your leads that you genuinely care about their well-being, not just that you’re trying to push a sale. They’ll be pleased to have connected with a trustworthy, likable brand.

As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere 8 seconds , while Millennials can hold focus for 12 seconds. To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately. This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own. Ready to make a splash? Start by creating a website of your own. What is a splash page? Splash pages capture a visitor's attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more web design elements such as animations, video and unique elements than a website’s main page. Splash page vs landing page vs homepage Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A landing page is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your homepage acts as your website’s main page. Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages. Why use a splash page? A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet. Charm visitors Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios. Some of the best website designs use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. Advertise a launch or event Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch. With this marketing momentum in mind, add a contact form to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates. Restrict access to your site If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age. Allow visitors to choose a language or region Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users. A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience. Alleviate wait times While stellar website performance and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. As Khalil Habashi, technical and UX designer for Wix, explains: “On mobile, there is way less incentive for users to wait. Especially because mobile users are out in the world, on-the-go and time is a commodity. That's why today, mostly on mobile, you see gamification of splash screens with tap gestures and swipe features. It’s a creative and playful way to keep users engaged while they wait.” Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. Evolution of splash pages As with most web design trends , splash pages have been considered both en vogue and passé . In web design’s evolution , flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab. In 2014, Gene Crawford discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford: “I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming 'locked' in the header area. This simple movement really helps to focus the visitor’s attention on the site's navigation.” Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design” To put it simply, a splash page should draw visitors in—not push them away. View minimalist websites  to gain inspiration for your splash page. SEO and splash pages Splash pages can impact your SEO, for better or worse, depending on how they’re designed and implemented. A key challenge is making sure search engines can crawl and index your site effectively. If your splash page includes minimal text or lacks proper links, it might block search engines like Google from accessing deeper pages, which can hurt your visibility. Google’s mobile interstitial guidelines add another layer to consider, especially with mobile-first indexing. Splash pages that block key content or disrupt the mobile experience can negatively impact rankings. For example, large pop-ups that are hard to dismiss frustrate users and signal poor usability to Google. To avoid splash pages causing any SEO issues, follow Google’s popup guidelines . First, remember that Google uses mobile-first indexing , so pay attention to their guidelines on mobile interstitials . Keep splash pages simple, easy to close and optimized for mobile accessibility. When done right, a splash page can deliver a strong message, improve user interaction and maintain solid SEO performance. 5 splash page examples for inspiration Let’s look at some great splash page examples: Zara As a global retailer, Zara’s corporate website is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. Spritz Society Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. While there is no law or regulation that requires age verification, with DTC alcohol products on the rise , more attention is falling on alcohol brands to provide clear verification on their websites. There are more age verification steps such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol. Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content. H&M Here’s another fashionable splash page example for location and language selection. H&M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site. H&M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. The New York Times The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications. For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. Football.com Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences. This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits. How to create a splash page If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. Do it yourself When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. Check out these splash page templates and start creating your own. Keep the design simple and visually appealing to grab visitors' attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website. Clearly communicate the purpose of your splash page, whether it's to announce an event, promote a product or collect visitor information. Review that the message aligns with your website's overall goals. Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement. Make sure your splash page is mobile-friendly to provide a seamless experience across devices. Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience. Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results. Hire a designer Alternatively, you can hire a freelance web designer to create your website’s splash page. What to include in your splash page and why Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page: Eye-catching visuals: A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out. Speaking of visuals, be sure to create a logo and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot. Concise messaging: A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity. A clear exit link: Your intro page must carry viewers to your homepage. Add a button with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage. Ideally, splash pages shouldn't ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. How to optimize a splash page While you can design a splash page however you please, consider these pro tips while you create your own: 01. Use visual hierarchy Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner. 02. Keep it consistent Since the splash page is a preface to your website, keep the style—including use of language, as well as your website’s color scheme and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding. 03. Ensure speedy loading time A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a flat architecture structure and keep in mind how each element may affect your page speed . 04. Add subscription forms and social media accounts A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures. Learn more about how to make a website with our extensive guide.

In this day and age, a world without the internet is unimaginable. With 5.56 billion active users across the globe as of 2025 , the web has become the main hub for sharing and disseminating information - whether it’s updates about family, news in science and politics, or entertainment passed between friends. This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web—with website creation , social media and online ads largely taking the place of billboards, cold calls and print ads. In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand via small business marketing plans. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business. What is digital marketing? Digital marketing is defined as the use of digital channels to promote a product or service. It's the opposite of offline marketing , for example. The goal of this approach is to connect with customers online—the place where they spend the most time seeking information or entertainment. With digital advertising revenue projected to surpass $700 billion by 2025 , its impact and reach are impossible to ignore. Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Whether you are focusing on event marketing or creating an email subscriber list, digital marketing is an incredible important facet. Benefits of digital marketing Every company—from large international organizations to independent brick-and-mortar stores—can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business: Building brand awareness  by making your presence known and putting your unique stamp on the web. Digital ads can increase brand awareness by up to 80% . Targeting specific audiences  based on demographics, interests and behaviors to connect with the right people. Engaging prospective customers  and generating valuable leads that drive growth. Measuring performance  to understand what’s working, refine your strategy and maximize your results. Saving money  with cost-effective strategies compared to traditional marketing methods. Reaching customers worldwide  and growing your audience beyond geographical boundaries. Deepening customer relationships  to build loyalty and encourage repeat business. 66% of marketers report that digital marketing tactics have increased their company’s credibility and trust. Guiding customers through the marketing funnel  from their first interaction to completing a sale. Types of digital marketing Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of this marketing strategy include: Search engine optimization (SEO) Content marketing Social media marketing Pay per click (PPC) Native advertising Affiliate marketing Influencer marketing Email marketing Marketing automation Online PR Mobile marketing Conversion rate optimization (CRO) While this may seem like a lot of different types of marketing , keep in mind that you don’t need to implement each and every one of these practices. However, it’s important that you familiarize yourself with them so that you gain a better understanding of which methods should go into your own internet marketing strategy. Related reading: Lessons from 16 years of marketing mastering (feat. Wix CMO Omer Shai) 01. Search engine optimization (SEO) A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers. There are three broad ways to improve your website’s SEO: On-page SEO involves optimizing the pages on your website by conducting keyword research. When you incorporate strategic keywords throughout your site, you can rank high on search engine results pages and guide customers through the sales funnel with relevant, authoritative content. Off-page SEO is about improving your SEO by looking at pages external to your website. Inbound links to your website—known as backlinks—are a critical component of off page SEO. Networking with publishers, writing guest posts, and providing information-rich content on your blog can help improve your off-page SEO. Technical SEO deals with the backend elements of your website such as coding, structured data, image compression and more. Optimizing these elements can make it easier for search engines to “read” your site and improve your page speed. 02. Content marketing Closely tied to SEO, content marketing is also a core component of digital marketing. This involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads and converting customers. The content you create can take many forms: Blog posts: Creating a blog - and using strategic, long tail keywords in your articles - is a great way to bring traffic to your site and engage your customers. Ebooks and white papers: Adding in-depth, long-form content to your website establishes your expertise in the industry and builds trust among your audience. You can also offer this content for download in exchange for your readers’ contact information, helping you generate leads. Videos: Website content doesn’t need to be in written form. Adding videos to your website is an engaging way to provide valuable information to your audience. Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format. Learn more about how to make an infographic with Wixel. Podcasts: This audible content format is a useful way to strengthen your connection with your audience and build a loyal community around your brand. Content can be interview-based or niche-focused like Wix's SERP's Up SEO Podcast . To start a podcast , try repurposing existing website content, such as blog posts, and adapting it for audio. Webinars: A merging of “web” and “seminar,” webinars further engage your audience, establish your authority, and delight customers with the extra value they provide. Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO. 03. Social media marketing Another cornerstone of a strong digital marketing strategy is social media marketing . This involves promoting your brand on social channels in order to increase brand awareness, drive traffic to your website, and capture leads. You can do this by creating posts on popular social media channels such as: Facebook Instagram Twitter YouTube Pinterest LinkedIn Your posts can include anything from insightful blog articles to videos of your product in action. Choose channels on which your audience is most active; often, this is a factor of their demographics, such as age and location, as well as their interests. You can even invest in sustainable marketing in these channels, which has become popular as consumer demand for environmentally-friendly products has grown. 04. Pay per click (PPC) Some digital marketing methods, such as blogging, SEO, and social media posting are organic—meaning that they draw traffic “naturally” to your business rather than requiring that you spend money directly. Other practices, however, come with a price tag. PPC, an acronym for pay per click, is a particularly powerful form of paid online advertising. Like SEO, PPC is a type of search engine marketing, or SEM. If you’re familiar with posts labeled “Ad” at the top and bottom of Google search results pages, you’ve already seen PPC in action. By this model, advertisers pay a fee every time their link is clicked. As with other forms of digital marketing, the goal of PPC is to drive traffic to a website in order to generate leads and make sales. Generally, PPC is used on either search engines or social media platforms: Google: Search engine marketing PPC is most commonly associated with Google Ads . Take a look at this article to learn how to advertise on Google. Facebook: You can further use the pay per click model to a dvertise on Facebook. Creating paid Facebook posts helps you expand your reach, exposing your content to people who don’t follow you. LinkedIn: You can also do PPC on LinkedIn , helping you get in front of professional audiences. Twitter: Likewise, you can use Twitter Ads to target your relevant audience and expand your reach. 05. Native advertising Native advertising, too, is a popular online marketing model. In contrast to large pop-ups and other intrusive ads, native ads match the format and tone of the platform on which they appear. Native ads often appear on websites, and they display content that “blends in” with surrounding articles or blog posts. For example, they might appear as a video embedded within a blog post, or as recommended reading at the bottom of the page. The goal of native advertising is to guide users to click on content that will take them to your company’s page. If the advertised content is unobtrusive and highly relevant to the material at hand, users may be more enticed to click. Discover the latest trends in video marketing with these video marketings statistics . 06. Affiliate marketing Affiliate marketing is a digital marketing practice in which one party, such as an influencer or a brand, receives a commission for promoting someone else’s products or services. For businesses, this practice is beneficial because it allows them to reach that party’s followers. By the affiliate marketing model, a company provides that party (called the affiliate) with a special link, usually leading to a page to purchase their product. The affiliate, in turn, will post about that product (usually on their blog or social media pages), promoting the given link in their content. When users click on that link and buy, it’s a win-win for both the brand and the affiliate: the company makes a sale, and the affiliate earns a commission on that sale. Brands can connect with affiliates using platforms such as ShareASale or CJ Affiliate , or by reaching out to influencers directly. 07. Influencer marketing This practice is similar to affiliate marketing in that it involves another person promoting your brand, typically on social media or within their blog. Unlike affiliates, however, influencers get paid by the company simply for the promotion - regardless of whether people actually purchase the product. Influencer marketing is effective because it helps brands reach a particular influencer’s fanbase. When that influencer is trusted among their followers, they have the power to sway their fans’ purchasing decisions by recommending a product. On the business side, the key to a successful partnership is to choose influencers whose audience matches your target market. For example, a company selling athletic wear would benefit most from collaborating with a well-known athlete. Likewise, a business selling cosmetics would be wise to seek out a collaboration with a beauty influencer. 08. Email marketing You’ve almost certainly experienced email marketing in some form - in fact, you probably have branded emails sitting in your inbox right now. This popular digital marketing strategy involves communicating with your target audience via email with the goals of improving engagement, promoting products and driving conversions and sales. Broadly speaking, there are four different types of marketing emails you can send to prospects and customers: Email campaigns promote products, provide special offers or coupons, or encourage people to sign up for a product or service. Email newsletters are sent on a consistent basis to provide subscribers with regular updates, such as new blog posts, industry news or upcoming events. Automated marketing emails are sent automatically based on predefined triggers, and they include welcome emails, birthday emails and reminder emails. Automated transactional emails include automatic order confirmations, shipping updates and appointment reminders. You can use Wix Email Marketing to set up email campaigns, newsletters and automations for your business. This platform is particularly effective because it tracks statistics on email opens, views and clicks, giving you insight into your business’s performance. It also allows you to customize the design of your emails so that they match the look and feel of your brand. 09. Marketing automation Speaking of automated emails - they’re examples of a broader digital marketing practice called marketing automation. As the name suggests, this involves the automation of basic marketing tasks. The idea behind this practice is to streamline repetitive tasks that would otherwise be done manually, such as transactional emails, data analysis and more. Some tasks that benefit from automation include: Thank you, confirmation and welcome emails Social media post scheduling Live chat Data analytics Marketing automation is a critical way to build relationships with your customers while sustaining an organized and productive workflow. 10. Online public relations (PR) Online PR is the practice of obtaining coverage from online publications and blogs. This tends to require outreach to reporters and editors at relevant publications, which you can do through LinkedIn or Twitter. PR also involves monitoring your brand’s reputation on the web overall. For example, you’ll need to engage with comments on your blog and social media posts, as well as respond to online reviews of your company. 11. Mobile marketing Often, converting customers through the screens of their laptops seems like the ultimate goal. It’s important, however, that we also take full advantage of a smaller - but equally important - device: the smartphone. This is especially important considering that mobile internet usage comprises more than 50% of online traffic worldwide. Mobile marketing involves adapting standard digital marketing practices to fit the mobile experience. This includes: Optimizing your mobile page speed: Google uses page speed as a ranking factor for mobile as well as desktop search. In addition, users are quick to navigate away from a site with a slow load time. To improve the speed of your mobile site, try to keep your site lightweight—for instance, avoid heavy images, and minimize redirects. Designing your website for mobile: Your site is a fundamental marketing tool that represents your brand, showcases your product or service, and persuades people to buy. As such, the way it appears on mobile plays a crucial role in whether or not your audience will convert. Take a look at this article for mobile website design examples and tips. Creating mobile-friendly emails: Research shows that mobile accounts for nearly half of all email opens. With this in mind, it’s critical that your email campaigns are designed for the mobile screen. That means short subject lines, concise text and a clear and prominent CTA. Experimenting with in-app ads: Don’t limit your ads to websites and search engines. Advertising within relevant mobile apps (as well as ASO marketing ) is also a valuable practice that can expand your reach even further. 12. Conversion rate optimization (CRO) If we need to sum up the goals of digital marketing, we’d say it’s about bringing traffic to your site and increasing conversions. This latter component—called conversion rate optimization—requires designing your website with an understanding of the way users interact with it. To do this, you’ll need to take into account how users navigate your site, which actions they take, and what guides them toward—or prevents them from—achieving your goals. Tracking tools and analytics can provide you with quantitative data about the ways users engage with your site, helping you guide them smoothly through the sales funnel. How to create a digital marketing strategy Creating a digital marketing strategy might sound like a big task, but with the right steps, you can build a plan that works for your business and helps you reach your goals: Define your goals: Decide what you want to achieve. Are you looking to increase traffic, drive leads or grow sales? Your goals will give your plan direction. Identify your target audience: Get to know your customers. Think about their interests, demographics and how your product or service fits into their lives. Choose the right channels: Pick platforms where your audience spends time, like social media, email or search engines, to connect with them effectively. Create compelling content: Make content that resonates with your audience. Whether it’s videos, blogs or ads, focus on content that is engaging and relevant. Measure and refine: Keep track of how things are going. Check clicks, views or conversions and use what you learn to improve your strategy. Why you need digital marketing Overall, digital marketing is a broad concept that covers a variety of practices and uses a wide range of online channels. Underlying these different elements, however, is a common theme - the ability to take advantage of the huge marketplace of prospective customers online. Whether you decide to grow your blog, create an email newsletter or advertise on Google, you’ll be able to bring more traffic to your site, build stronger connections with your customers, and track and measure your results. Not only will this help you gain customers in the short term, but it will also help you build a sustainable, long-term strategy for future improvement and growth. What is digital marketing FAQ What does a digital marketer do? A digital marketer helps businesses connect with their audience online. They use channels like social media, email, websites and search engines to promote products, services or ideas. Their work often involves creating content, running campaigns, analyzing data and improving strategies to meet specific goals like boosting sales or building brand awareness. Do digital marketers make money? Yes, digital marketers can make good money depending on their expertise and the type of work they do. Many professionals work full-time jobs or offer freelance services, and salaries can range from entry-level to highly lucrative for skilled specialists. Advanced skills like SEO, paid ads or analytics can open up higher-income opportunities. Can I start digital marketing with no experience? Yes, you can start digital marketing with no experience. Begin by learning through free resources like online courses or tutorials and practice by creating content or mock campaigns. Many free tools are available to help you get hands-on experience, making it easier to build your skills and portfolio as you go.

Turn your ideas into a website you love with Wix →   When learning how to make a website , many people tend to overlook a little finishing touch that can actually make a big difference: the favicon. This tiny addition to your web design leaves an impression that’s much bigger than its actual size—so don’t underestimate its importance. What is a favicon and what makes it such a powerful element in website design? In this article, we’ll shed some light on its importance, and teach you everything you need to know about how to create one. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a favicon image? Favicon history Favicon standardization Why favicons are important Favicons and SEO Favicon challenges How to create a favicon for your website Tips for designing a favicon How to add a favicon in HTML How to add a favicon to your Wix site Testing your favicon What is a favicon image? A favicon is a small, 16x16 pixel icon used on web browsers to represent a website or a web page. Short for “favorite icon,”’ favicons are commonly displayed on tabs at the top of a web browser, but they’re also found on your browser’s bookmark bar, history and in search results, alongside the page url. In some instances, such as on Google Chrome, favicons will even make an appearance on your browser’s homepage. In other words, when you create a favicon, it serves as your website’s icon, or a visual identifier for users to spot your website around the web. A favicon may also be referred to as a shortcut icon, tab icon, URL icon or bookmark icon. Favicon history The first version of the favicon was introduced by Microsoft in Internet Explorer 5, released in 1999. It was a 16x16 pixel icon in the ICO format, which could be added to the root directory of a website and automatically displayed in the browser. The idea of using a small icon to represent a website dates back even further than 199 however. In the early days of the web, before graphical browsers were commonly used, text-based browsers like Lynx would display a small symbol next to the website name to indicate whether the site was secure or not. The concept of the favicon was later adopted by other browsers, including Firefox and Chrome. At the same time the format evolved to support larger sizes and multiple image formats. Today, the favicon is an integral part of all of our web experience's. As custom-designed icons they are used to enhance the brand identity of companies big and small. Favicon standardization Over time favicons have been standardized in terms of their format, size and location on a website. This standardization has developed from a need for favicons to be implemented consistently across different browsers and devices. This process of standardization began in 2005 when the World Wide Web Consortium (W3C) published a recommendation for favicons, which said that the file should be named "favicon.ico" and placed in the root directory of the website. Their recommendation also outlinked size and format requirements for the icon. The W3C then updated their own recommendations again in 2011, when they added additional image formats and sizes for favicons. They also included support guidelines for multiple icons across various devices. Favicon standardization has had several benefits. The primary one being that it means they are displayed properly across a variety of browsers and devices. Before standardization, they may have shown clearly on one browser, but not on another, affecting the user experience. It's also simplified the favicon creation process for web designers and developers, as they no longer have to design or format them specifically for different browsers and devices. One design and format should work. This also improves and standardizes the web experience for all web users. Favicon on a web browser Favicon on the bookmark bar Favicon on your browser’s history Favicon in search results Why favicons are important Despite their miniscule size, favicons are of great importance to the overall effect of your website's imagery , improving its user experience, branding and professionalism. User experience: Favicons act as memorable visual cues to your website, enhancing user experience. Since they help users easily locate your website’s tab on their browser and across different applications, such as the bookmark bar, a favicon makes it easier for users to revisit your site over and over again. Favicons can also have a positive impact on the user experience when it comes to mobile. Web design on mobile is all about making an impact, and many times, nothing does that more powerfully, or easily, than a great favicon. Branding: For a truly cohesive brand, even the tiniest of details matter. Despite their small size, favicons contribute to the branding and visibility of your website by extending your brand’s language outside of your site and stamping it onto the web browser. Favicons also add to the legitimacy and professionalism of your website, making it look complete. Credibility : While favicons have no impact on how secure your site is, anecdotally, users seem to trust sites with a favicon. That’s because they signal to users that they’re clearly on your site,—regardless of whether they found you through a branded or non-branded search. Return users : Favicons are a powerful brand identifier, making it easy for your site to stand out, either in search result pages or a user's browser history. Because of this, a recognizable favicon helps users return to your site more frequently. Additionally, when users bookmark your site, a favicon will make it easier to find amongst their collection of other saved ones. Favicons and SEO Favicons don’t have a direct impact on a site's SEO. However, since they make it easier for browsers to identify and improve overall user experience—a favicon’s qualities can organically improve how well your site ranks in search results in a few ways: Favicons can help Google and other search engines identify your website. When Google crawls your website, it looks for the favicon file. If it finds it, it uses the favicon to identify your website in its search results. Favicons can help users remember your website. When users see your favicon in their browser tabs, bookmarks or search results, it can help them remember your website. This can lead to more clicks on your website in search results. Favicons can help improve the user experience. A well-designed favicon can make your website look more professional and polished, leading to a better user experience. Favicon challenges While a powerful brand identifier, designing favicons is not without its challenges. We've put together some of the main ones below, - Limited design space: Turning your brand's logo into a favicon friendly size can be a challenge, especially if you expect it to be able to convey the true messaging of your brand. - Security: Favicons can be used in a number of potential cyber security attacks including malicious code injection, malware, spoofing attacks and phishing threats. - Website load time and speed: As with all web images, favicons must be optimized for website performance, or they can negatively impact a site's load speed. - Accessibility: As a small image, favicons can be hard for accessibility purposes. They can be too small to include explanatory text or other cues. - Compatibility issues: Even with the standardization of files and formats for favicons, there can still be issues with how they display across different browsers and devices, which can impact how they are seen on the web. How to create a favicon for your website First and foremost, a favicon should usually be a simplified adaptation of your brand’s logo. Because it’s an extension of your branding efforts, and it should strengthen the brand identity you’ve already built, rather than distract users from it. To do this, you might consider hiring a professional designer . But you can also make one yourself using a design program of your choice, or several online tools. One such recommended tool is the Wix Logo Maker , which allows you to create a professional and personalized favicon to best reflect your style and needs. You could also use the free Wix icons or Vector Art vector illustration tool found in your Editor. We’ll go over some favicon design tips in the section below, but for now here are important guidelines to keep in mind: S izes The optimal size for creating a favicon is 16x16 pixels, which is the size in which they are most commonly displayed. However, they can appear in larger dimensions too (such as 32x32 pixels). If you need help getting the right size for your favicon , try using Wixel's Image Resizer tool. Here are some standard favicon sizes, and guidelines for when you need to use each: 16x16: Browser favicon 32x32: Taskbar shortcut favicon 96x96: Desktop shortcut favicon 180x180: Apple touch favicon Learn more: what is a pixel Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. Files The original favicon format was the ICO. Today, the preferred image file type or vector art for a favicon is PNG or JPEG . SVG is an increasingly popular choice, since more and more browsers are starting to support it. Browsers are also able to display favicons created as a GIF, small size makes GIF favicons harder to see. ICO: Developed by Microsoft, this was the original file format for favicons. It is supported by all browsers and can include several sized images within one file. This allows you to size and scale your image, without relying on the browser. In many instances, and where a favicon is saved as an ICO and one other file type, the browser will still choose to display the ICO version. PNG: This is a popular file format for favicons since it’s one website creators are very familiar with. It’s an easy format to create, and generally delivers high quality images and favicons. PNG files also have the added bonus of being lightweight, meaning they load quickly. SVG: These files are known for being lightweight. The biggest benefit of this type of file format for favicons is its ability to deliver high quality images that don’t slow down page speed or site performance. In the past, SVG use for favicons has been limited due to a lack of browser compatibility, but this is changing. Transparency: In case your design has a transparent background, be sure to save your file as a PNG with its transparency setting turned on. Tips for designing a favicon Designing something so tiny may seem like a walk in the park. However, the fact that website icons are so small means that you have to be extra accurate. Here are a few tips on creating a favicon that best suits your brand and website: Simplicity The small size of favicons requires your design to be precise. Refrain from going into too much detail by avoiding elements like small lines, textures or shading. Instead, aim for a bold, clear and simple icon that’s instantly recognizable. Jewelry designer and Wix user Ilaria Bonard i ’s favicon is a great example of a simple favicon design, made up of three simple dots. We also love the quirky fun of Ducknology’s simple favicon — the duck is adapted from their logo, and represents everything that makes this site and brand so unique. Brand identity A favicon should encapsulate the spirit of your website and brand, retaining the same visual language and color scheme as the rest of your website. For graphic designer Bhroovi’s Wix website, the rainbow colored favicon is a continuation of the same colorful visual language as their website. eBay’s favicon merges the brand’s colors with a little shopping bag icon, perfectly capturing the site’s spirit with an abridged version of their logo design. Little to no text If you want to include text in your favicon, limit yourself to between one and three characters. Initials or abbreviations are often good solutions for shortening texts, like your brand name. The Wix website for the non-profit organization Arte , uses the A initial from their logo as a favicon, with an added neon green background to draw attention. Alternatively, the favicon adorning Brooklyn-based Red Fern ’s Wix website has no text at all. Instead, it only extracts the leaf icon from their logo, to create impact while strengthening their brand. Logo use While some logos can look their best even in favicon size, most are hardly legible when shrunken down. If you want to use your logo as a favicon, you’ll probably need to make a few adjustments. Omitting the tag line, or using only one initial, are some of the ways to make logos work in favicon sizes. Notice how Google’s favicon is slightly different from its logo, while embodying the same design values. The favicon shows only the familiar G initial, while seamlessly incorporating all four of the brand colors into that single letter. A different approach was taken by illustrator and Wix user Charlotte Me i , who uses the initials from her hand-drawn logo as her favicon. Color Keep in mind that your site’s favicon will be displayed on different colored backgrounds, depending on the context and browser used. Therefore, make sure to test your favicon on gray, white and black backgrounds before finalizing the design. How to add a favicon in HTML If you have made your site with a website builder, adding your favicon in HTML is not necessary. This step only applies to sites built by a developer. Below is how your favicon image would need to be inserted into the header of the code in order for it to show on your website. Creating your site with Wix? Next, we’ll show you how to easily customize and add your favicon to a site. How to add a favicon to your Wix site Wix sites automatically include a standard default favicon, but you can customize it by upgrading to a Premium Plan and connecting your site to a domain . You can easily change your favicon on your Wix site: In your site’s dashboard, go to Settings. Click ‘Manage’ next to ‘Favicon’. Click ‘Upload Image’, and select an existing image or click on ‘Upload Media’ to upload an image from your computer. Click ‘Add to Page’. You’ll now see a preview of what your favicon would look like on your browser tab. Click ‘Save’, and ta-da! Your website now has a favicon. It will appear on your website’s tab once you hit publish. Testing your favicon Once you’ve inserted your favicon, it’s a good idea to check how it looks in all the places where it will be displayed. When you do this we recommend switching to incognito mode, to avoid caching issues. Now check for your favicon in all the places a user to your site would view it — the browser, the bookmark tab, the browser history, and if possible, in search results too. Not ranking for any organic keywords yet? If your site is indexed, you should be able to find it in search by searching for your company or brand name. Once you spot your favicon, you know it’s implemented properly. This is also a good time to think about how your favicon looks. Does its final visual design manage to capture the essence of your brand? If so, your favicon is ready to share with the world. If you're looking to learn more about Wix image optimization , check out our guide. Favicon FAQ What is a favicon used for? A favicon, short for "favorite icon," is a small icon that represents a website. It's displayed in the browser tab, bookmark list and address bar when a website is open. Favicons are used to help users identify websites quickly and easily, and they can also help to improve brand recognition. Is a favicon the same as a logo? A favicon is not the same as a logo. A logo is a larger, more detailed icon that represents a brand as a whole. A favicon is a smaller, simpler version of a logo that is specifically designed to be displayed in a browser tab. How do I create a favicon? There are many ways to create a favicon. You can use an online favicon generator or you can create one yourself using an image editing program. O ne such recommended tool is the Wix  Logo Maker , which allows you to create a professional and personalized favicon to best reflect your style and needs. You could also use the free Wix icons  or Vector Art vector illustration  tool found in your Editor.

Thriving businesses have one thing in common: a strong and consistent brand identity. Just think of iconic brands like Nike, Starbucks, and Google—their long-lasting impression on the marketplace and worldwide recognition are living proof of the power of branding. Accurately shaping your brand’s identity requires taking a few steps. It’s best to do this in the early stages of product or business development—before you create a logo or generate other branding assets. That being said, it’s never too late to make sure your business becomes an admired brand. This article will brief you on the process of building a brand identity at any stage. First, we'll clarify the term and explain why it's important. Then, we'll outline the elements you’ll need and what steps to take in order to create your own. We’ll also look at strong examples for inspiration. Build your brand with the Wix Logo Maker . What is brand identity? Brand identity refers to the unique set of visual, design, and messaging elements that distinguish a brand from competitors and create a recognizable and memorable impression in the minds of consumers. Successful branding depends on having a well-formed brand identity: that is, the distinct voice and visual appearance of a particular brand used to communicate its mission with the rest of the world. A brand identity encapsulates your business' vision by portraying it in a way that’s understood —and most importantly—embraced by audiences. It’s part of the association they’ll make to your company and over time will build brand trust and foster loyalty, ultimately impacting the way they perceive your brand. More specifically, brand identity refers to the tangible elements that make your brand look and sound a certain way, such as your choice of brand colors or use of language. It includes aspects such as logo, color palette, typography, design style, tagline, and brand voice. Brand identity prism According to Jean-Noel Kapferer , brand strategist, brand identity is made up of six main components. Physique: The physical attributes of the brand, such as its product design, packaging, and visual identity. Personality: The brand's human characteristics, including its values, attitudes, and tone of voice. Culture: Cultural associations with or for the brand, such as its country of origin or the cultural values it represents. Relationship : The type of relationship the brand has with its customers, including the emotional connections it creates with them. Reflection: The extent to which the brand reflects its customers' self-image or aspirations. Self-image: The brand's own perception of itself, including its strengths, weaknesses, and desired positioning in the market. According to Kapferer, a strong brand identity is one that is consistent across all of these six components, and which at the same time reflects the brand's unique value proposition and positioning in the market. He emphasizes the importance of creating a "brand personality" that resonates with an identified target audience while developing a clear and compelling brand story that communicates the brand's values. Brand identity vs corporate identity While similar in concept and how they are created, there are fundamental differences between brand and corporate identity. As we know brand identity refers to the visible elements that represent a brand, including its name, logo, tagline, and overall visual and aesthetic style. These then need to encompass the brand's personality, values, and messaging, and should be designed to differentiate the brand from its competitors. Corporate identity, on the other hand, refers to the way a company presents itself to the public. It includes the company's name, logo, visual and aesthetic style, and messaging, all of which are part of its brand identity. However corporate identity encompasses not just the brand, but also the company's culture, values, and mission, as well as its relationships with stakeholders such as customers, employees, shareholders, and the wider community. Brand identity is created from the specific visual and messaging elements that represent a business or specific product. Corporate identity is a broader concept that encompasses the entire company and its reputation in the marketplace. Brand identity vs brand image As we know brand identity is made up of the tangible elements that represent a brand, such as its name, logo, visual style, and messaging. Brand image, on the other hand, is the perception that consumers have of a brand. It is the sum of all their experiences, feelings, and associations with the brand, and it can be influenced by a wide range of factors, such as advertising, product quality, customer service, and social media presence. While, in theory, brand identity is something that a company can control and shape through intentional messaging, brand image is ultimately determined by consumers and their interactions with the brand. A strong brand identity can help create a positive brand image, but ultimately, it is up to the consumer to form their own opinions and associations with the brand. There's only so much a company can do to shape their brand image, ultimately it's created by everyone who interacts with their brand, and their experiences can be shaped by influences outside a brand's control. Why is brand identity important? Your brand is more than just a logo—it’s something that lives, breathes and evolves as your business grows. A well-developed brand identity will distinguish your business in the eyes of your audience. It will also establish a sense of understanding and reliability among your customers, forging a connection that leads to loyalty, engagement and long-term success. Once you understand the persona of your brand, it will make growth easy. Your brand’s identity is something you can consistently use as a reference for your brand strategy , as your business continues to expand. A strong brand iden​​tity influences: Customer loyalty Relatability Internal and external representation Brand trust Brand consistency Gaining new customers (while taking care of existing ones) Differentiation from competitors History and Evolution of Brand Identity The modern concept of brand identity has evolved since the early 1900s, where businesses started using trademarks and logos to differentiate themselves from their competitors. In the mid-20th century, branding became more focused on emotional appeal and storytelling, and businesses began to connect with their customers on a deeper level by establishing a brand personality. Businesses began to recognize the way in which consumers were developing relationships with their brands . In today's digital age, brand identity has become even more important with the rise of social media and online marketing. Brand identity elements Your brand identity can be broken down into individual elements that should all be cohesive and aligned to one another. Imagine a single thread that weaves between your branding elements, intertwining them. Each of these have their own purpose, and all serve to establish and maintain your brand identity: Brand name Tone of voice Logo Color palette Typography Imagery Brand Name As much as your own name is a part of your identity—a brand name should convey your business’s personality, mission, values and tone. Some brand names are so successful that they've become synonymous with their products, and are a part of our daily lexicon. For instance, referring to tissues as Kleenex, bandages as Band-aids or cotton swabs as Q-tips—are all examples of successful brand names that are intrinsically linked to their products and immediately trigger brand recall upon hearing them. When coming up with a brand name, always keep your values at the forefront, consider your target market and conduct linguistic research to make sure your name works in every context. You can read our thorough article on how to create a brand name or try out a business name generator to help you get started. Tone of Voice If your brand could talk, how would it sound? Authoritative? Casual? Funny? Encouraging? Perhaps all of the above. Your brand’s tone of voice refers to the kind of language used to communicate with your audience. By using a consistent tone in your website copy, UX writing, marketing materials, packaging and social media, you can personify your brand and embody a distinct style. Your brand voice doesn’t stop at communication with prospective customers, it also refers to internal communication with employees, partners or stakeholders. By maintaining a cohesive tone and language both internally and externally, you’ll ensure that anyone who interacts with your brand will recognize your style. Logo Most people will agree, your logo is the face of your brand. Whether you hire a graphic designer or create a logo of your own , use the brand identity you’ve built as a starting point for your logo design. Your goal is to create a logo that audiences will remember and recognize immediately, so make sure it’s one-of-a-kind and captures your business’ essence. Your logo should embody your brand identity and reiterate​​ your core values authentically. Using color, shape and typography to communicate your brand persona, this small but powerful symbol will represent your business across each branding touchstone. Take a look at these creative logo ideas for inspiration. Color Palette Your brand colors have a lasting impression on customers, affecting the way they perceive and interact with your business. Here’s a taste of Marketing 101: colors trigger emotion. The subliminal response to colors can run the gamut from excitement or elegance to seriousness or friendliness—and the list goes on. Apart from setting a particular tone, these colors should be used consistently throughout your brand’s marketing assets. Studies show that the use of signature colors improves brand recognition by 80% —think of the exciting red that’s inextricably linked to Coca-Cola, or Apple’s iconic use of white. Over time, audiences will associate this color palette with your business and familiarize themselves with your brand. Typography Much like the content itself, your brand’s font tells a story of its own. Although choosing a font seems like a subtle decision, typography is a fundamental element of brand identity design. Select a font style that reflects a cohesive message and remains stylistically in line with the rest of your assets. Also, consider the way you want your text to be arranged, taking into account important design principles such as visual hierarchy, white space and alignment. Imagery Visual content like photography and imagery can help communicate your message and ​​enhance your designs, thus making it a significant element of your brand identity. Photography, for example, enables you to share a story, evoke a feeling or capture a mood without the need for written context. With this in mind, choosing visual elements that actualize your brand message is an important step for getting through to your audience in a meaningful way. Be sure to choose imagery that is relatable, inclusive and resonates with your target audience. Furthermore, always make sure your images are high-quality and properly formatted for diverse platforms such as your social posts or printed marketing materials. How to create a brand identity Building a brand identity is an investment of time, creativity and effort. As you’ll see, it’s also a brilliant opportunity to secure all facets of your brand and decide how to share them with the world. Use this outline as a guide and starting point—and get ready to meet your brand. Shape your brand personality Design your brand assets Create a brand style guide Build your brand presence Measure success 01. Shape your brand personality Before you think about how you’ll represent it to the world, put yourself in your brand’s shoes. Just like you and I express ourselves with the way we dress, speak and act—your brand also uses unique features to convey its purpose and goals. Here's how to give your brand a personality that stands out: Write your brand story What inspired you to start your business? What do you want to achieve? What can you offer your community? Your brand’s story is the linchpin of building an authentic narrative that resonates with your audience. If you can answer these questions and communicate them with your customers, they'll be more likely to feel a connection to your product. Define your brand’s core values A strong set of values shapes the culture built around your business and proves that you care about more than just sales. Whether it’s a commitment to customers’ success or a vow to sell high-quality products, having an overarching sense of purpose gives integrity to your brand. Adorn your brand's assets, especially your brand manifesto with traits that embody these values and make sure all aspects of your branding are in sync. Distinguish your brand Make sure you stand out from your competitors by doing market research. This is the best way to stay in-the-know and discover what works well within your market. Leverage this knowledge to take inspiration from your competitors while ensuring that you create something fresh and original. Through research, you can determine your brand positioning in the market to gauge the competition and pinpoint what makes your brand unique. A good method for doing this strategically is performing a SWOT analysis (strength, weaknesses, opportunities and threats) to get a deep understanding of where your brand stands within the market—and in your consumers’ minds. Know your audience Getting acquainted with your audience is an important precursor to building your brand identity. Define your target market and decide who's the best audience for your brand. Look at how people respond to different forms of design and communication, and take note of what prompts engagement and user trust. 02. Design your brand assets You’ve already established what makes your brand stand out by defining its personality, next prove its value by crafting a powerful voice and visual identity . Your brand's assets are a set of unique elements that help audiences pinpoint it as something recognizable and distinct. As we outlined above, your visual brand assets include a logo, color palette, typography, photography and brand name. Brand assets can also include a catchy slogan or jingle, packaging and even music and sounds associated with your company. Understanding how each branding asset plays a role in your entire branding collateral ecosystem, and how they impact each other, will enable you to design with purpose, integrity and cohesion. 03. Create a brand style guide Now that you've decided how to represent your brand, cement these ideas by creating a brand style guide . A style guide will outline each element of your brand’s identity, and will forever guide anyone who interacts with your brand. It ensures that you’re all on the same page when you create marketing materials by providing clear details and instructions. Thinking ahead, a brand style guide will become handy when you make any future adjustments. Marketing trends always change, and your business will eventually expand—so it’s almost inevitable that you’ll want to freshen your design in the future. A style guide allows you to make these adjustments while warranting consistent loyalty to the core of your brand identity. Another scenario in which a brand style guide comes in handy is if you outsource writing or design projects. In this case, your associates will have an extensive reference to dictate the foundations of your brand’s appearance. You can explore our list of style guide examples to help you get started. 04. Build your brand presence Paul Rand, a graphic designer specializing in corporate logos, once said: “design is the silent ambassador of your brand.” Start building your brand’s presence by designing marketing materials that you can share with the world. These include resources that are essential to promoting your brand and building your audience: Website Packaging Business Cards Email Design and Marketing Social Media Website An essential part of owning a business is to create a website . An online location for audiences to find more information about your brand, your website underscores your brand identity using attractive design and informative text. As your brand grows, make sure your website not only looks the part, but offers a user experience that matches your offering. For example, start a blog with a blog maker to share your brand’s voice or create an app that provides a great mobile experience for your users. Pro tip: To heighten the professional perception of your brand, you should also choose a domain name that includes your business' name. Packaging If you’re a brand that sells goods, whether in person or via an online store, remember that customers love creative packaging. Packaging says a lot about your brand’s identity and has the capacity to satisfy customers before they enjoy what’s inside. Think outside the box—pun intended. By playing around with the material, images and text, you can create a packaging style that reflects the visual identity of your brand. Paying attention to even the smallest details can go a long way in the way customers perceive your brand. Consider the shapes and forms you use in your packaging and how they reinforce both the visual language and the overall message of your brand. For example, what types of materials do you use and what purpose do they serve the overall brand experience? Business cards It’s true that we live in a digitally focused world—but business cards never get old. Displaying your contact information along with your brand’s logo, a business card is a friendly and professional way of reminding new connections to reach out and add you to their contacts. Business cards can be made in a variety of shapes, sizes and styles, so designing a business card that expresses the identity of your brand won’t be a problem. You can explore these business card ideas to see examples of brands that creatively integrate their brand identity in an effective way, and start making your own with a business card maker . Email design and marketing Good email marketing is a strategic way to build brand awareness , promote new products and engage with customers. Email marketing services make it possible to design custom emails, which means you can stamp your brand’s identity all over it. Whether your emails are promotional or informative, be sure to use the elements of your brand identity design, such as your logo, brand colors and fonts. This is also a great opportunity to share your brand voice, using the right tone to highlight your message. Want to go one step further? Make sure you use a business email address for emails that are both professional and polished—and speak your brand identity in every detail. Social Media Regardless which social platforms you use, each channel offers a unique approach to communicating directly with your customers. Social media also provides context, personality and a sense of familiarity to your brand, since customers interact with it on a daily basis. The tone you set with the language and visuals you use across social media should consistently reinforce your brand identity. A tweet, as one brand identity example , can convey sincerity, humor and approachability when crafted with your brand identity in mind. Paying attention to the guidelines of each platform—like knowing the character count for your posts, images sizes for profiles and overall tone of voice—will help your brand identity shine in the best light. Sticking to the platforms that are right for your brand will help communicate your brand identity effectively. For instance, if your target audience is predominantly on TikTok, then this is the place you want to be. 05. Measure success You’ve worked hard to build a strong brand identity, now how do you measure success, and more importantly maintain it? We know that good branding is all about feelings, and while you may not be able to directly measure perceived brand equity, you can certainly monitor your brand through other metrics. For starters, you can use Wix Analytics to better understand the behavior of your site visitors and make data-driven decisions moving forward with your online presence. This is particularly important if you have an eCommerce website . Recognizing the impact your brand identity and assets can have on conversions can help you think more strategically for future marketing campaigns or sales. You can also conduct surveys, check forums, or peruse social media comments and discussions. The more you see what people are saying about your brand, the more you’ll understand how they feel about it. This is a core aspect of brand management , and the steps you’ll take to preserve your brand reputation . Brand management also means looking inwards, and ensuring that your company culture and actions reflect your brand identity. Be bold—but smart. Customers and employees appreciate idiosyncrasies when they’re served with transparency and consistency. Brand Identity FAQ What is the difference between brand identity and branding? Brand identity refers to the visual elements and messaging of a brand, while branding encompasses the entire process of creating and promoting a brand. Why is color important in brand identity? Color can evoke emotions and associations that reflect the personality and values of a brand, making it an important element of brand identity. How can a business measure the effectiveness of its brand identity? Businesses can measure the effectiveness of their brand identity through metrics such as brand awareness, customer loyalty, and market success. What are the 5 pillars of brand identity? The five brand pillars are purpose, perception, personality, position, and promotion. These categories spell out your brand's values and how you communicate them to the world.

Depending on who you ask, you’re likely to get a different definition of business development. Some see it as a leadership position; others view it as part of sales or even marketing. The truth is, business development contains important elements defining each of these profound roles. As a result, business developers often feel like they wear many hats and constantly have their hands in different projects. For example, they may be simultaneously working with other departments on creating a business website (and running it from the Wix mobile app) , trying to secure new partnerships, increasing brand awareness and making and assessing business goals. Despite their multifaceted job, business developers are guided by a single objective: to create value for their company. While it may sound conceptual, there are tangible ways developers work to achieve that goal. For this reason, I’ll be providing you with a breakdown of what business development exactly means, go over how it differs from other similar roles in a company, and show you the skills you’ll need to succeed in biz dev. What is business development? Business development is the process of making a business better and bigger through initiatives and new ideas, creation of value for your organization or business. This includes increasing profitability and focusing on growth opportunities by building connections with strategic partners and making calculated business decisions. While there’s no such thing as a Herculean job candidate, one might be led to think so just looking at job descriptions for business developers. They need to be “creative, analytical, organized, possess strong communication skills, and much more.” That’s because a business developer has to be dynamic and use any one of their abilities—whether that’s brainstorming new ideas, keeping up with small business trends , creating business plans or making fruitful partnerships—to help their company grow stronger and better over a period of time. In order to understand how business developers can achieve this feat, here’s first a breakdown of what is a brand development manager, then we'll address the main responsibilities associated with the role. Read also: how to spring clean your small business What is a business development manager? A business development manager is a professional who develops business strategies and plans to increase business efficiency, drive business growth and maximize profits. Business development managers typically collaborate with various stakeholders within a company in order to identify business opportunities, develop an effective competitive strategy, as well as implement business management practices that enhance company efficiency. Additionally, business development managers often research customer needs and preferences to develop targeted marketing campaigns. A business development manager should possess a strong set of business and interpersonal skills in order to be successful. They must have strong networking abilities, excellent communication skills, a deep understanding of the products or services being offered, as well as business knowledge and advanced problem solving skills. They must also be able to effectively collaborate with multiple departments and teams to build relationships, identify opportunities and develop strategies for growth. They should also be creative and have strong negotiation skills in order to close deals. In order to be successful, business development managers must possess a high level of self-motivation and the ability to work independently. A strong customer-centric focus is also valuable for the role. Most importantly, a business development manager must have the ability to think strategically in order to create long-term business plans that will lead their company towards success. Developing a business development strategy and then ensuring its implementation is a huge part of the role. Business development responsibilities Find business growth opportunities A business needs to be able to grow steadily to be able to compete successfully against others. Business development will focus on pinpointing specific growth opportunities. For instance, a biz dev team might look at how a company can expand into different markets and conduct research into developing new products or services. These changes, in turn, can help them access more clients down the line. Business developers may also be involved in finding smart ways to market a small business, or working with marketing experts on campaigns that’ll drive the desired hypergrowth. This may also include hiring more employees, whether you work together in person or manage remote employees. Increase company profitability When talking about a company increasing its value, we’re usually talking about profits. While there are many things in a customer’s eye that might make a company valuable, for a business the value is intrinsically tied to the profits it’s bringing in. That’s why biz dev teams will often focus on concentrating sales efforts. This can include expanding to new audiences and looking for ways to find more clients while keeping costs low, which are all good ways to hedge against how inflation can affect small businesses . While this isn’t the same as sales itself, which we’ll get into soon, it's similar to the formation of strategies that help increase sales. Build long-lasting relationships with customers and partners In the field of business development, the focus should also shift to creating bonds with both customers and strategic business partners. When talking about relationships with customers, business developers look for ways to bridge the gap between what customers want or need and what the business is actually offering them. They will look for ways to make a product or service more appealing to clients based on feedback or market research, and then liaise with other departments, like marketing, product development or sales, to make it happen. Likewise, relationships can also be external. For example, during the growth stage, a small business might need to foster strong partnerships with other companies in order to get started. Alternatively a larger company can help a newer one with guidance, capital, or even infrastructure if that’s not yet in place. Sales vs. business development: What’s the difference? As we saw earlier, biz dev usually has a hand in sales. But while the goals and responsibilities of both departments are aligned, they aren’t quite identical. In the simplest terms, sales is tactical, whereas business development is primarily about developing a strategy. A biz dev also takes a more holistic approach to the sales funnel by analyzing what’s working and what can be improved in the long term. By contrast, a sales team will likely concentrate on short-term success and swiftly closing deals. Business development vs marketing Biz dev and marketing work closely together. While marketing is focused more on attracting new customers and leads, business development is also about building new relationships with clients and maintaining these new bonds to leverage them when needed. You can think of marketing, sales, and business development as a cycle of lead generation and treatment. Each one handles a different aspect of the buyer’s journey: Awareness: This is when a buyer recognizes they have a problem and knows they need a solution, but they’re not sure what it is yet. In order to get a better understanding of what that could be, they research the consumer market. Consideration: At this stage, a buyer has a better understanding of their problem and is committed to finding a solution. They might be considering a few different approaches or answers, but haven’t settled on one. Decision: The buyer knows the solution they need, based on their research, and might be looking at multiple options from various companies or vendors, before ultimately settling on one option. Once you understand how the buyer’s journey works, you’ll also have a better grasp of the roles of each department during different stages. In our case, business development is responsible for reaching customers in the awareness stage as well as in the consideration stage. They will look closely at the buyer’s problem and try to figure out how their own products can act as a solution. Marketing also works in the awareness and consideration stages, with some changes. Marketers will try to present their brand directly to the buyer during the buyer’s research phase. Finally, the sales team is responsible for guiding the buyer through the decision stage and getting them to choose their product or service, thus closing the deal. 7 skills you need in business development Since business development is made up of so many different tasks, it’s important that those who want to work in biz dev come prepared with the necessary skills to succeed. Here are some that you’ll need to develop in order to excel as a business developer: Strong leadership and management skills Goal setting Curiosity Acute attention to detail Boot-strapping Being a team player Self motivation 01. Strong leadership and management skills Since your goal is to help the company grow and be more profitable, you’ll need to create new ways to accomplish that. The position requires you to find and think outside of the box to improve business processes, increase sales, and make the company more valuable. Other departments will look to you for guidance and to set expectations, so you’ll need to possess entrepreneurial and leadership skills to design your own projects and manage them accordingly. 02. Goal setting The ultimate goal is growth, but in order to get there, you’ll need to set a whole collection of smaller goals along the way. When you work in biz dev, it’s rare that others will set goals for you. Upper management might tell you what they want or need, but ultimately, it’s up to you to organize your work. It’s also key to have a good grasp on how to create SMART goals, which will set expectations for other departments, namely sales and marketing. 03. Curiosity You might not have expected this one, but being curious can open the door to so much more when you work in business development. A good business developer is inquisitive about everything, from how to improve the sales funnel to why some partnerships are stronger than others. With curiosity comes a drive for research, which can help you understand your brand’s shortcomings and fix them so that it may grow. Curiosity also breeds creativity since you’ll be constantly looking for new solutions to ongoing challenges. 04. Acute attention to detail Whether it’s a metric or a piece of business writing from a client or a potential partner, business developers require a lot of focus to pay attention to all the details, and there are a lot of them. When you’re working on a few different projects with various teams, it’s easy to let things fall through the cracks, but a good business developer will pay attention to small details to try and understand how they affect the big picture. This mean being involved in anything from decisions about the text on advertising campaigns, to a decision on the best business website design . 05. Boot-strapping As a business developer, you’ll have to roll up your sleeves when it comes to breaking new ground. You’ll quickly find out that in order to grow a business, you’ll need to identify and bootstrap new paths to travel on. Being a self-starter will get you far in business development and help you achieve bigger goals by nurturing your entrepreneurial drive. This sense of ownership can inspire you to take on more initiative, as well as study new concepts and do anything you can to bring more value to the business. 06. Team player By now it seems like a cliche to see “team player” as a requirement on a job posting, but working in a team is an essential skill in business development. We’ve already seen how biz dev works hand-in-hand with other departments, so interpersonal skills and the ability to work collaboratively are necessary. More than that, though, is having the understanding that in biz dev, there’s nearly nothing that comes across your desk that you can pass off or ignore. “That’s not my job” just doesn’t work when you’re working towards such large company goals and you need to have your finger on the pulse of what’s going on in the entire business. 07. Self-motivation If it wasn’t clear by now, business developers need to have a ton of motivation. Truckloads of motivation, in fact. It may seem like there’s too much work in business development to handle, but a successful business developer will know how to prioritize tasks while also self-motivating themselves to complete work and even seek out work. It’s true, the workload can be a lot, but when you’re able to get your own projects off the ground and see the success of your team and your business as a result of your own hard work, then all the work is worth it and can motivate you to aim even higher. Business development tools you’ll absolutely need Aside from your colleagues and assistance from other departments, there are a few tools that are especially helpful for the day-to-day tasks of business development. These tools will help you manage your workload, stay on top of tasks, or organize projects with ease: Marketing automation tools: Marketing automation lets you run specific tasks automatically without your intervention. For example, you can automate emails, pop-ups, invoices, and a number of other things to save time. This is especially helpful if you’re in the phase of collecting information about your audience and you want to engage with them but you don’t have the resources to do it on the spot. CRM tools: Since relationships are so important in business development, you’ll want to invest in a good CRM (customer relationship management) tool. This will allow you to keep track of both clients and potential partners. You can collect all their contact details in one place, track communications across multiple channels, run reports and gain analytical insights, view their spot in a sales funnel, and more. Task management tools: Aside from tracking your customers, you also need help keeping on top of all your tasks. Use a workflow planner or task management tool to stay on top of all your tasks, organize them, and communicate with your team to see where everyone’s at. You might want to consider tools like Trello, Asana, or Slack. Networking tools: Before you add new partners or clients to your CRM, you need to first make an initial connection. Don’t underestimate the power of social media in order to network. Twitter and LinkedIn are great places to make professional connections with others in your industry. Business development strategy examples Looking for inspiration for your own business development strategies? We've put together some famous examples of companies who did business development in way that powered their success. Each company went a different way and it's a good lesson in the importance of developing a strategy that works for your company, while learning from what other's have done well. Amazon are a good example of a company who took their business development into different areas. Not only did they go after global markets, to expand their reach they also expanded their product categories - remember when they just sold books? No, neither can we. Recently they have also expanded into the streaming service space and are a prime example of how business development plans can and should change and evolve all the time to make the most of new markets and sale opportunities. Facebook took a slight different approach to developing their business, and have gone the route of acquiring other businesses to expand their product offerings - Whataspp and Instagram are just two of their purchases that saw them expand their product portfolio and customer reach. Netflix started off as a company that streamed other's content and have since evolved into a creator of their own original content, a business decision that has allowed them to grow exponentially in terms of users and revenue. The key takeaway? Business development is a strategy that can and should evolve with your business and customers. It should also help your business scale and expand. Business development and ethics Business development and ethics can go hand-in-hand. Business owners should ensure that their business practices and business software are ethical in order to create a positive business environment and build customer trust. Additionally, business development managers should consider developing an ethical code of conduct for their business which sets out the standards and expectations for how the business is run. This should then apply to all employees, regardless of their role. It should also govern how a product is manufactured and a service delivered. Patagonia is just one example of a company that has put ethics and sustainable practices at the core of its business development strategy. They offer a return and repair policy for all of their clothes sold, and insist on legal and humane working conditions wherever their clothes are made. Read Also: How to start a business

Ready to share your ideas with the world? Start your blog → With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website ? Why does every business seem to have one? You may even ask yourself, how can I start my own blog? In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is a blog? Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is short for "weblog" (a combined version of the words “web” and “log”). At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers. As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something. What makes blogs especially engaging is their informal and conversational style, making them feel approachable and relatable to readers. Another defining feature of blogs is how they organize content, with posts arranged in reverse chronological order. This means that the newest posts always appear first, keeping the most relevant or timely information front and center. Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own. Learn more: Website vs. blog , Website vs. blog vs. forums Source: Oxford Languages Who uses a blog? A variety of people use blogs, including individuals, businesses and organizations — both commercial and nonprofit. Bloggers range from hobbyists and influencers to professionals and experts in specific fields. Most blog users have a blog to share their personal experiences, opinions or creative work. Businesses and companies use blogs for marketing, customer engagement and SEO traffic. Educational institutions and nonprofits may also start a blog to share their research, updates and resources. Bloggers can be individuals starting a personal blog or they can be, usually, marketing employees of a business or organization. Bloggers can use a blog to write on anything, common types of blogs include fitness, travel, finance and business, technology and politics. Ultimately, anyone with an interest in communicating with an audience or sharing knowledge benefit from using a blog. What does a blog look like? A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design. Header The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest. Content body This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia. Sidebar A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines. Comments Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with. Footer The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts. Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices. Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting . Ready to start blogging today? Get started with Wix . Types of blogs Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive. Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include: Food blogs Travel blogs Health blogs Fitness blogs Lifestyle blogs Fashion blogs Beauty blogs Parenting blogs, Mom Blogs Business blogs, Finance blogs , Tech blogs Sports blogs Art blogs, Poetry blogs Music blogs Gaming blogs Coaching blogs Interior design blogs Want to learn more about blogging? Visit Wix Learn . Website vs. blog As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages. When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them. Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service. Learn how to make a website . Fashion blog template Importance of blogs Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.” Blogging is still important today, for establishing your web present and for the following reasons. Relationship and community building Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building. For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products. Monetization Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics. For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities. Easy to create On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how. Get your blog started with these totally customizable blog website templates Blog templates Personal blog templates Food and travel blog templates Fashion and beauty blog templates News and business blog templates Music podcast blog template Blogging for business, why it matters Here are three ways blogging for business can help you promote your business. Keep customers up to date Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up to date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product. Inbound marketing opportunities Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand. Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result. A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work. SEO SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it. Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process. "Effective keyword research is a nuanced process of refinement and expansion. Start by eliminating irrelevant topics to focus on core themes with high relevance and demand. Then, delve deeply into these topics to uncover nuances in keyword types, user intents, and search queries. This detailed understanding allows for a more targeted and strategic content approach, maximizing the effectiveness of your SEO efforts." - Idan Cohen, SEO growth specialist at Wix Why start a professional blog? A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field. Blogging as an expert can also open the door for potential monetization and turning your blog into a career. Read also: Why start a blog? Experts weigh in. Professional food blog template Why start a personal blog? Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog. Personal blog template How to start a blog? Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start learning how to make a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish. As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals.  Looking to start a blog quickly? Consider using an AI website builder to get started. What to include in a blog Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content. Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration. Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction. By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse. How to make your blog succeed? After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools . You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from. How to promote your blog You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include: Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach. Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more. Guest blogging: Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog. SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results. Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment. While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation. What is a blog? FAQ What is a blog post? A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information. What is a blog post used for? It depends on the goal of the blog, and the person or business running it. Blogs can be used to share information and opinions. They can also be used for marketing purposes, to showcase products or company developments. Blogs can also be used as part of an SEO strategy to generate traffic from search. Blogs are great for building authority in. a specific or broad range of topics. Where to start with writing a blog post? Begin writing a blog post by first defining your topic and target audience. Craft a compelling headline to grab attention then outline any key points and structure your content logically. Start with an engaging introduction, addressing the reader's pain points or interests. Next comes the body with supporting details and a clear narrative. Conclude your blog post with a strong call-to-action or summary. What is blog writing? Blog writing is the creating of engaging, informative or entertaining content for blogs, often incorporating personal insights, expert knowledge or commentary on various topics to attract and retain readers. Blog writing is now often considered a writing discipline of its own and blogging is now considered a professional career in its own right. How do bloggers make money? Bloggers earn money through several strategies, such as displaying ads, earning affiliate commissions by promoting products or creating sponsored content in collaboration with brands. They can also sell their own products or services, such as eBooks, online courses or consulting. Memberships, subscriptions or hosting events like webinars are other ways bloggers generate income. What’s the difference between a blog and a website? A blog is a type of website focused on regularly updated content, often shared in a conversational and engaging style. Blogs typically showcase posts in reverse chronological order and encourage reader interaction, like comments. A website, on the other hand, is a broader online entity that can serve various purposes, from displaying static pages to hosting eCommerce stores or portfolios. While all blogs are websites, not all websites are blogs. How do I make sure my blog isn't obsolete? Keep your blog relevant by sharing authentic content that connects with your audience. Focus on unique perspectives, personal stories and genuine insights. Regularly update your posts to stay accurate and reflect current trends while staying true to your brand’s voice and values. Engage with your readers through comments and social media to build a strong loyal community. Remember, quality always beats quantity—well-crafted meaningful posts will stand out and make a lasting impact. Instead of chasing the algorithm or other metrics, prioritize building a real human connection with your audience. What not to include in a blog? When writing your blog, focus on giving your readers something useful and engaging. Skip the sales pitch and outdated information—that only drives people away. Don’t overwhelm them with big, unbroken blocks of text. Avoid anything that doesn’t add real value or speak to their needs. Instead, keep it fresh, clear and easy to read with short paragraphs and relevant content.

Turn your ideas into a website you love with Wix →   When you're job hunting, a great portfolio can be the difference between getting a callback—or getting ghosted. Whether you're a designer, developer, writer or marketing pro, learning how to make a portfolio for a job helps you showcase your best work, tell your story and prove your value. In this guide, we’ll walk you through why portfolios matter, how to make a portfolio using a website builder  and inspiring examples made on Wix that can help you start strong—even if you're just learning how to make a website from scratch . Want help choosing the right platform? Check out the  best website builders for portfolios —plus examples of the best portfolio websites  to spark ideas. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.  What is a work portfolio? A work portfolio (also called a career portfolio or job portfolio) is a curated collection of your best professional work. Unlike a resume, which lists your experience, a portfolio shows your skills in action—through visuals, case studies, results and testimonials . It can be a digital document or, more commonly, a website that you can link to in job applications, emails or social media profiles. Resume vs work portfolio: what’s the difference? Feature Resume Work portfolio  Purpose Summarizes experience and qualifications.  Showcases actual work and skills in context. Format Usually one-page document (PDF or Word) Interactive website with multiple sections. Content Job titles, dates, responsibilities. Work samples, project breakdowns, results, testimonials. Design Basic formatting, minimal visuals. Custom branding, images, layouts and user-friendly navigation. Best for  All industries. Visual, creative and tech fields (design, dev, marketing, etc.). Interactivity  Static. Clickable, scrollable, multi-media rich. Discovery Often shared as an attachment. Can be found online via link or search engine. While your resume tells employers what you’ve done, your career portfolio shows how you do it—with real results. What to include in a job portfolio Wondering what to include in your portfolio? Here’s a breakdown: Your best work (3–6 strong samples) Project descriptions explaining your role and impact About section  that tells your story Resume or downloadable CV Skills list or toolset you use Testimonials (optional but powerful) Contact info or CTA How to select your best work samples Not sure which projects to include? Ask yourself: Is this relevant to the job I want? Does it show my strongest skills? Did I have a major role in the outcome? Can I speak confidently about it in an interview? If you’re early in your career or switching industries, include personal projects, freelance work or even mock case studies. Need inspiration? We’ve included job portfolio examples built on Wix later in this post. Learn more: Best resume website builders Best website builders for freelancers Portfolio design How to design a website How to make a business website TL;DR: how to make a portfolio for a job Before we dive in, here’s a quick TL;DR to help you visualize the process. Whether you’re learning how to make a website from scratch or using an AI website builder , this table covers the core steps. Step What to do Why it matters Define your goal What job are you targeting? Tailor your context for that role. Help recruiters understand your value quickly. Choose a website builder Use an easy-to-use website builder like Wix to get started in minutes. You don’t need to code. Get a polished look fast. Choose a portfolio template Find a template that resonates with your niche. Easily design your job portfolio with a pre-designed template of your liking. Select and present your best work Upload work samples and explain your role, process and results. Add context—recruiters love this. Include an “About” and add a resume Share your background, skills and values. Make your story clear and human. Optimize for mobile and SEO Make sure your portfolio gets found by recruiters or clients. Implement SEO strategies and optimize your portfolio for mobile. Add a clear call to action  Let them know how to contact or hire you. Turn visitors into opportunities.  How to make a job portfolio step by step Define your goal Choose a website builder Choose a portfolio template and design your site Select and present your best work Include an “About” and resume Optimize for mobile and SEO Add a clear call to action 01. Define your goals Before you dive into building, clarify what you want your  professional portfolio  to achieve. Are you applying for a graphic design job? A role in UX? A digital marketing internship? Each goal calls for a different presentation of your skills and samples. Knowing your direction early helps shape everything that follows—from design to messaging to layout. Keep your focus narrow. A strong professional portfolio highlights your best work, not everything you’ve ever done. Think of it as your greatest hits collection—tailored to the job you want most. Pro tip:  Keep it tight. This is a highlight reel, not a full archive. 02. Choose a website builder Once your content strategy  is in place, it’s time to claim your space on the web. Start by choosing a domain name  that reflects your name or personal brand. Not sure where to start? Use a  domain name generator  or conduct a domain name search  to see what’s available and on-brand. Keep it short, memorable and relevant to your industry. After choosing your domain, you’ll need to register a domain  and connect it to a host. If you’re wondering what is web hosting , it’s the service that makes your site accessible online. Platforms like Wix simplify this with free website hosting  already included—so you don’t need to worry about tech setup. It's a fast, user-friendly option if you're learning how to make a website from scratch. If you’re not a coder, a platform like Wix is your best friend. You can use its AI website builder to answer a few questions and get a full, personalized portfolio site in minutes. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix 03. Choose a portfolio template and design your site Time to bring your brand to life. This is where web design  comes in. Start with a website template  that fits your field—clean and modern for tech, bold and creative for design. Many portfolio templates are built specifically to highlight work samples, making it easy to plug in your content.  Great web design isn’t just about visuals—it’s about structure and clarity. A strong portfolio template will guide the viewer’s eye naturally from your work to your story and then to your contact info. Prioritize easy website navigation , clear labels and section breaks for your projects, “About” blurb, resume and call to action . 04. Select and present your best work Now for the fun part: uploading work samples. Only include 3–6 pieces that reflect your skill set and align with the job you’re targeting. These can be client projects, internships, personal experiments or even class assignments if you're just getting started. Each item should be more than a screenshot. Include short project descriptions with context. What was the goal? What did you do? What were the results? This storytelling element turns static work into a narrative hiring managers can understand and connect with. For each item in your portfolio, go beyond the surface. Briefly explain: The goal of the project Your role Tools or skills used The outcome or impact This turns visuals into a compelling narrative hiring managers can follow. 05. Include an "About" and resume Your “About” section helps employers connect with the person behind the work. Use a few clear sentences to explain who you are, what drives you and the kind of work you’re looking for. Think of it as your personal elevator pitch—friendly, focused and professional. Make sure to include a downloadable resume or an embedded version. Even if your professional portfolio site is strong, some recruiters still prefer traditional resumes when sharing your info internally. Bonus points for matching the style of your resume to the look of your site. Check out the best resume website examples for inspiration. 06. Optimize for mobile and SEO Most p eople will view your site on their phone—so it must work well on small screens. If you're wondering  what is a mobile website , it’s a version of your site that looks great and functions smoothly on phones and tablets. Using a responsive platform like Wix, one of the best mobile website builders , ensures your content adjusts automatically. Knowing how to make a website mobile friendly  gives you a serious edge. Clean spacing, readable fonts and thumb-friendly buttons make for better mobile websites —which leads to lower bounce rates and higher engagement.  While you're at it, enable built-in SEO features  like alt text, optimized URLs and meta descriptions. Wix doubles as a powerful blog maker , so you can also add articles and learn how to start a blog to boost your blog SEO  and overall website SEO . Looking for inspiration? Check out the best website builders for SEO  and consider how SEO website design  can get your site seen by more recruiters. To make sure your portfolio gets found by recruiters or clients, follow these SEO basics: Use a custom domain (e.g. yourname.com) Add alt text to all images Write keyword-rich descriptions for each project Use clear headings and page titles Make your site mobile-friendly and fast-loading 07. Add a clear call to action A great call to action turns curious visitors into opportunities. Whether it’s a “Let’s Work Together” button, a “Hire Me” form or direct links to your LinkedIn or email, make it easy for employers to reach out. This is where conversions happen. Want ideas? Browse some strong call to action examples  or skim a  guide on call to actions  to learn what gets results. Your CTA should be visible, clear and repeated in key areas—like your homepage, project pages and contact section. Don’t be shy—ask for the job or connection you want. “People who just clicked an ad have a very specific intent, so you can’t overwhelm them with information. Give them a very focused, clean, no-fluff page. Just one big, bold header, a CTA and three value propositions. That’s what really works.” - Esin D. Habif, product marketing lead at Wix Check out these niche industry portfolios: Fashion portfolio examples Model portfolio examples UX portfolio examples Illustration portfolio examples Industrial design portfolio examples Animation portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples What jobs require a career portfolio? Not just for artists anymore, portfolios are a go-to tool in many industries. Here are jobs that typically require one: Industry Why a portfolio helps Graphic design Shows visual style and range. Marketing Displays campaigns, strategy, ROI. UX/UI Demonstrates process and usability thinking. Development Showcases apps, websites, GitHub repos. Writing/editing Highlights tone, audience fit, formats. Architecture Illustrates technical and design skills. Photography/video Showcases style, mood and storytelling. Job portfolio examples built on Wix + templates Still not sure where to start? Check out these incredible portfolios built using Wix for some inspiration: 01. Ca alto With a clever name that riffs on "call to action," Caalto 's portfolio adds personality to an already standout art portfolio . The playful CTA right in the center of the homepage draws you in—a perfect branding moment for anyone learning how to make an artist website . The layout spotlights work effectively and gives off high-quality energy, which also makes it a model for creatives researching how to sell art online . It ranks among the best arts and crafts websites  thanks to its originality, aesthetic and message. Truly one of the more charming artist websites  out there. 02. Kevin Digital Kevin Digital ’s portfolio nails it in both visual flair and UX. As one of the more refined web design portfolios , it features a clean homepage , smooth transitions and a smartly organized navigation bar. The site name itself is snappy and on-brand—ideal inspiration for those researching portfolio name ideas . It’s a strong showcase for designers looking for the best website builder for graphic designers and offers a compelling look at how a graphic design portfolio  can present both personality and professionalism. 03. Jonathan Kelly Jonathan Kelly ’s site is a minimalist website masterpiece that lets the visuals speak for themselves. He uses a simple layout to showcase an architecture portfolio , with a subtle nod to branding through clean lines and modern typography . His name doubles as his brand—simple, elegant and effective. Pro tip: To get a custom logo design like Jonathan, use a logo maker  for added visual identity. If you’re looking into how to design a logo  or even how to start an architecture blog , this portfolio sets a strong foundation. 04. Elhm Graphics Elhm Graphic 's vibrant site pairs a sleek graphic design portfolio  with a functional online store —perfect for creatives who also want to sell their work. The product pages are visually striking and easy to navigate, showing a solid grasp of eCommerce website optimization . For anyone learning how to make an eCommerce website , this portfolio is a great example of blending personal branding with monetization. Built with Wix, one of the best eCommerce website builders , it shows that a creative portfolio can double as a polished storefront. 05. Jenna M Bianco Jenna M Bianco ’s job portfolio grabs attention with her website color scheme and a pop-art sensibility, making it a memorable photography portfolio  at first glance. Each section is visually distinct and she even includes a downloadable resume—great for those curious about combining strong resume design  with digital work. The site is a great reference for anyone wondering how to make a photography portfolio  or how to write a resume  that matches their personal brand. It’s fun, functional and refreshingly original. Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Graphic designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Copywriter portfolio template 3D designer portfolio template Makeup artist portfolio template Model portfolio template Resume website templates Your portfolio is more than a collection of your best work; it’s your opportunity to make a lasting impression. Give it the care and attention it deserves and it could be the stepping stone to your next big career move.  Now that you have the tools to build an amazing job portfolio, it’s time to get started. Try Wix’s professionally designed templates and begin crafting something you’ll be proud to share. How to make a portfolio for a job FAQ How can I create my work portfolio? Start by choosing a website builder that makes showcasing your work easy (hint: Wix can help). From there, pick a template that fits your industry, upload your best projects and add text that explains what you did and why it matters. Organize everything so visitors can explore your skills with ease—think clean layout, clear categories and bold CTAs. How do I build my own portfolio? Building a portfolio from scratch might sound intimidating, but with the right tools, it’s totally doable. First, gather the work you’re proud of. Then, create a website where you can tell your story visually and professionally. With an AI website builder like Wix, you can generate a custom portfolio in minutes—then fine-tune it with your personal style, brand colors and voice. What is a portfolio for a job? A job portfolio is a collection of your best work, presented in a way that shows what you can do. It goes beyond a resume by giving hiring managers a closer look at your skills through real examples—designs, reports, writing samples, case studies and more. It’s your chance to show (not just tell) what makes you the right fit. How do I make a portfolio for my CV? Think of your portfolio as the visual companion to your CV. You’ll want to highlight the same roles and achievements, but with added depth. For example, if your CV says you managed a campaign, your portfolio can show the final deliverables and performance metrics. Link to your online portfolio directly from your CV to give employers a quick way to dive into your work.