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6 real estate marketing strategies to help you sell more


Real estate marketing strategies

Real estate marketing is the promotion of residential or commercial properties to potential buyers, tenants and investors. As a real estate professional, understanding the nuances of this type of marketing can help you improve your connections with potential clients and grow your business.


Real estate marketing is a comprehensive process that includes identifying your target audience, crafting compelling messages and choosing the right channels to reach out to those who may be interested in what you have to offer.


In this article, we'll explore the various facets of real estate marketing. You'll learn about some important marketing principles, innovative marketing ideas tailored for real estate professionals and marketing strategies that can amplify your reach. Whether you're an experienced estate agent or just starting out with your real estate business, these insights will help you develop a robust real estate marketing plan that resonates with your audience and sets you apart in a competitive market.



What are the foundations of real estate marketing?


Real estate marketing is a strategic approach to attracting potential clients who are looking to lease or buy property, whether commercial or residential. It's about showcasing properties in the best light and making connections with those who are looking for their next home or investment. 


As with any type of marketing, the 4 P's of marketing in real estate are fundamental concepts that can guide your strategy. They include:


  • Product: In real estate, your product is the property you're selling or renting out. Understanding your product involves knowing every detail about the property, from its features and benefits to its potential drawbacks. Balancing the pros and cons of each property is an important part of this. For example, let's say you have an older house that needs renovation work located in a sought after school district. You’ll need to promote what makes the property attractive to the right family, while being open and honest about the work it will need. 

  • Price: Setting the right price for your property is critical. It should reflect the value of the home, be competitive within the market and meet your client's financial expectations.

  • Place: This refers to where you market your properties. It could be via a real estate website such as your own, local newspapers or even through networking events. The 'place' should align with where your potential clients are most likely to be found. 

  • Promotion: This encompasses all the tactics you use to get the word out about your properties. Promotion can include digital marketing strategies like email campaigns and social media ads as well as more traditional methods like signage and print advertisements.



real estate marketing


6 effective real estate marketing strategies


To thrive in the real estate market, you need to employ a variety of marketing strategies that can capture the attention of potential buyers and sellers. Here are six actionable ideas that can help you elevate your real estate marketing efforts:




01. Create and optimize your real estate website


You’ll want to kickstart your real estate marketing by making a website that showcases your listings, services and expertise. You can get started with a website builder, like Wix, to create a real estate website that is visually appealing, user-friendly and friendly.


Your real estate website will need: 


  • Homepage: This should include high-quality images of the type of properties you sell or lease and a search bar for your property search. It can also include featured listings or properties. Crucial is clear navigation to different sections of the website

  • Property listings: This means detailed property listings with images, video tours, descriptions and other relevant details. Consider including maps showing property locations to make it easier for prospective buyers to search. 

  • Agent and team pages: These should include profiles and contact information for real estate agents or team members, as well as information on their expertise and experience. It’s also a good idea to include testimonials or reviews from clients

  • Neighborhood information: Guides and information about different neighborhoods and communities are very helpful for people searching for a new property and can help them narrow down an area or property. 

  • Mortgage calculator: Including a tool to help visitors estimate mortgage payments based on property price, interest rate and other factors is useful to have. 

  • Contact page: This usually means a contact form or clear contact details for inquiries. It may or may not include your office locations with maps and directions and working hours. 

  • Lead generation forms: Add forms for visitors to request property viewings, schedule consultations, sign up for newsletters and whatever else is relevant.

  • Call-to-actions (CTAs): Also include prominent buttons or links encouraging visitors to take specific actions like contacting an agent or scheduling a viewing


Once you’ve created your website, you’ll want to make sure that potential real estate clients can find it. Make it easily discoverable by search engines by implementing SEO best practices. 


Learn more: Wix SEO



real estate marketing - make a website


02. Start a blog

You might also want to consider starting a real estate blog to attract more visitors to your site. Write informative blog posts about the real estate market and produce video tours of your properties to showcase your property offerings. 


Some examples of blog posts to promote your real estate business you could write are:


  • Top 10 things to consider before buying your first home: A comprehensive guide for first-time homebuyers, covering factors such as budgeting, location, property type and tips for navigating the buying process.

  • Trends in the housing market: What to expect in [current year]: An analysis of current real estate trends, including insights on housing prices, supply and demand, interest rates, and predictions for the market in the near future.

  • How to stage your home for a quick sale: Tips and tricks for homeowners looking to sell their property quickly, including advice on decluttering, arranging furniture, and enhancing curb appeal to attract potential buyers.

  • The benefits of investing in rental properties: A breakdown of the advantages of investing in rental properties, including passive income, tax incentives, property appreciation, and strategies for successful property management.

  • Exploring up-and-coming neighborhoods in [city name]: A guide to emerging neighborhoods in a specific city, highlighting factors like affordability, amenities, school districts, and potential for property value appreciation, aimed at prospective homebuyers or investors seeking growth opportunities.


start a real estate blog


03. Use social media marketing


Effective real estate marketing should also involve using social media platforms, such as LinkedIn or Facebook, to engage with potential buyers and sellers. Popular ways to market on social media include sharing high-quality images, interactive posts and timely updates about your listings. As part of this you might also want to invest in paid social media advertising strategies to reach a wider audience. 


Some real estate agents use YouTube as part of their social media marketing efforts. With a focus on video content it can be a great way to showcase yourself as a professional and to highlight the properties you have available. 



real estate marketing - social media marketing


04. Email marketing campaigns

Consider creating targeted email marketing campaigns as part of your real estate marketing efforts. This might involve creating personalized email campaigns that speak directly to the needs of your audience with compelling calls-to-action that encourage recipients to take action or engage with your business. 


Keeping your clients informed with regular newsletters that highlight new listings, market trends, and helpful tips for buyers and sellers is also an effective way to market your business. 

“A newsletter cultivates an engaged readership that goes beyond the casual blog visitor from SERPs.


It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices, and promote offerings - retaining readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.” Dor Cohen, distribution specialist at Wix.com



05. Virtual tours


Virtual tours are a large part of real estate marketing by allowing you to create virtual tours of your available properties which provide a way for clients to explore your homes from the comfort and convenience of their own home. Here are some key benefits and considerations when using virtual tours in real estate marketing:


  • Improvised viewing experience: Virtual tours allow viewers to explore every corner of a property as if they were physically present, providing a more engaging and interactive experience compared to traditional photos or videos.

  • Increased reach and accessibility: Virtual tours can be accessed from anywhere at any time, making it easier for out-of-town or busy buyers to view properties without the need for physical visits.

  • Time and cost savings: By offering virtual tours, real estate agents can pre-qualify potential buyers and prioritize serious leads, reducing the need for multiple in-person showings and saving time for both agents and clients.

  • Competitive edge: Using virtual tours sets listings apart from competitors and demonstrates a commitment to utilizing innovative technology in marketing properties.

  • Remote sales and international buyers: Virtual tours cater to remote buyers and international investors who may be unable to visit properties in person, expanding the potential buyer pool and facilitating long-distance transactions.


When creating visual tours to market property it’s important to prioritize high-quality visuals in order to effectively showcase your properties. This might include incorporating interactive elements like hotspots, floor plans and 360-degree views to enhance engagement.


You can then promote your virtual tours across multiple platforms, including social media, real estate websites and email marketing campaigns to maximize exposure. Track how well this type of content performs across your various marketing channels, so you can understand if it worked and how it might be improved. 



06. Local collaborations and networking

Successful real estate marketing is all about relationship building and engaging with communities. Partnering with local businesses for open houses or sponsoring community events is one way to get in front of the people who may use your services. Some more specific examples include: 


  • Partner with local businesses such as interior designers, home stagers, moving companies or landscapers who are also targeting new homeowners and then build a referral network together.

  • Organize events or workshops with local businesses related to home buying, home improvement or real estate investments to provide educational content and network with potential clients at the same time. 

  • Collaborate on marketing campaigns or co-branded materials with complementary businesses like mortgage brokers, home inspectors or insurance agents to leverage each other's audiences.

  • Support community events, fundraisers or charities to increase visibility and demonstrate a commitment to giving back to the local community, while building your reputation as a trusted real estate professional. Learn more about event marketing.

  • Participate in local networking events, chamber of commerce meetings, real estate associations or business mixers to connect with other professionals in the industry and potential clients.

  • Identify and collaborate with local influencers (influencer marketing), bloggers or social media personalities who can help promote your listings or share your expertise with their followers.

  • Create special offers or discounts in partnership with local businesses for clients who purchase or sell through your real estate services, providing added value and incentivizing referrals.

  • Connect with local newspapers, magazines, radio stations or online platforms to feature your listings, market updates or expert insights in order to reach a broad and diverse audience within your community. 




real estate marketing


How to build your real estate marketing plan


When developing your real estate marketing strategy, consider the following:


  • Identify your target audience: Understand who your potential clients are, what they're looking for and where they spend their time. This knowledge will guide all of your marketing efforts including how and where you target them. 

  • Analyze the competition: Look at what other real estate professionals in your area are doing. Identify gaps in their strategies that you can exploit to differentiate yourself. Or model what’s working. 

  • Choose the right channels: Select the marketing channels that will best reach your target audience. This could include online platforms like social media and email, as well as offline methods such as networking events and print advertising.

  • Create compelling content: Develop content that resonates with your audience and showcases your expertise in real estate. This could be blog posts, videos, infographics or podcasts. 

  • Set SMART goals: Ensure that your goals are specific, measurable, achievable, relevant and time-bound. This will help you stay focused and track progress.

  • Decide on your budget: Establish how much you're willing to invest in your marketing efforts. Be realistic about what you can afford and allocate resources wisely across different tactics. You may also need to modify and tweak this after running a few campaigns. 



Why invest in real estate marketing?


Investing in real estate marketing is a necessity for anyone looking to succeed in this competitive industry. Here's why dedicating time and resources to your real estate marketing can pay off significantly.


  • Competitive advantage: In an industry as competitive as real estate, standing out from the crowd is crucial. A strong marketing plan can differentiate you from competitors and position you as a leader in your local market.

  • Build brand recognition: Consistent marketing helps build brand awareness and establishes your reputation as a trusted real estate professional.

  • Engage with clients effectively: Through targeted campaigns, you can engage with potential clients on a deeper level, fostering relationships that could lead to repeat business and referrals.

  • Stay top-of-mind: Regular marketing efforts keep you at the forefront of potential clients' minds when they're ready to make real estate decisions.



Real estate marketing FAQs


What type of marketing is best for real estate?

The best type of marketing for real estate depends on your target audience, budget  and goals. However, a mix of digital and traditional marketing strategies is often most effective:

  • Digital marketing: Uses online platforms such as social media, email, and search engines. It's cost-effective and allows for precise targeting and analytics.

  • Traditional marketing: Includes methods like print ads, billboards and direct mail. It's good for reaching local markets and non-digitally aware clients.


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