Optimize Your Site for Search and Social with New Wix Advanced SEO Features
Regardless of your level of Internet savviness, you already know how crucial SEO is for your online success. By influencing how Google perceives and ranks your website in search results, you’re able to drive more traffic to your pages. It also helps to attract visitors with the right intention, meaning that they are actively looking for a business, product or service like yours. This results in higher chances of visitors converting into paying loyal customers, which essentially means: more money.
Much like when selecting the spiciness of your curry dish, there are different levels of optimization techniques and features you can opt for when creating a website. For example, if you’re a business owner just starting out, you can take advantage of Wix SEO Wiz, which creates a personalized checklist of all the SEO elements you need to cover - on top of enabling instant indexing of your website by Google.
However, if you’ve been in the game for longer, or simply want to take control of exactly how your pages are displayed in search results and on social networks, then keep reading. In an effort to continuously improve its offering and cater to professional users, Wix has released a new set of advanced SEO tools. From canonical URL to structured data, let’s discover how to use these features to the fullest:
Meta tags for social media share
You know the important role that social media plays in the success of your business. Ensuring that your brand remains consistent throughout all social channels is imperative to your image and reputation. So, where does this come into play?
We’ve all experienced that moment when scrolling through Facebook only to see a shared link that looks a little ‘off’ - a cropped image or some automatically extracted text that makes no sense. It’s definitely not something you wish your followers (or potential clients) to see.
With the Advanced SEO panel, you can control exactly how each page of your site looks, from the text to the image, when shared on the major social media platforms.
Here are some helpful formatting guidelines:
Image size: The recommended size is at least 1200 x 630 pixels.
Title: The length should be 55-70 characters (including spaces).
Description: The length should be 100 - 300 characters (again, including spaces).
How to customize the social media meta tags of your Wix pages:
1. Open your Wix editor.
2. Click ‘Menus & Pages’ (on the left hand side of the editor).
3. Choose the page you wish to customize.
4. Select the ‘Social Share’ tab.
5. Upload an image and update the text that will show when your site is shared to any social network.
Adding structured data to your pages is highly advantageous for your website architecture and helps Google understand what your content means, not just what it says. For example, if you have a physical location, adding a schema markup on your contact page will help the bots understand that “123-456-789” is not just a series of numbers - it’s actually your phone number, and should be used to provide better and richer results to the searchers. The same goes for your restaurant menu, postal address, opening hours, ratings and more.
Structured data language was harmonized by the Schema.org in 2011, which explains why we also refer to this as “schema markup”. Start using it as an excellent way to grab the attention of potential clients amongst an endless sea of competitors.
How to add schema.org structured data to your Wix website:
1. Prepare your schema. You can get the HTML file using a tool like, Schema Markup Generator.
2. Open your Wix editor.
4. On your panel, select the ‘Advanced’ tab.
5. Under ‘Structured Data’, paste your schema in a JSON-LD format.
6. After you’ve added your schema, use the ‘Validate Your Markup on Google’ button to check that there are no errors.
In the event that you create two pages that show identical or similar information you have to explain to Google which URL should be treated as the main version and therefore appear in search results.
For example, if you write a blog article called, "Answering All Your Questions: What is SEO and how does it affect your ranking in 2019?" you will use the same keywords, structure and, for some parts, content as you did for your 2018 version. Although the original post is still valuable, you’ll want people to be directed to the newest one, every time they look for “web design trends” in their search engine. Implementing a canonical URL solves this issue.
It’s important to note that Wix automatically adds a self referring canonical tag to your site. Unless there is good reason (like the example above) to change the URL you should keep it as is.
By Taira Sabo
Wix Blog Writer