Mama always told us that it’s what’s on the inside that matters most – and this saying is especially true when branding your business. You may not have thought of this at first, but when it comes to designing your online space, nothing can make your clients feel more comfortable than including shots of your physical storefront. Whether you’ve got a beautiful boutique, cool restaurant, cozy bed & breakfast or a swanky law firm – a few photos of the inside of your space can be just what you need on your new website to align your business’s branding across the board.
No matter if you’re calling in a professional photographer or taking the photos yourself, there are a few tricks of the trade to make your indoor shots look irresistible.
Follow these tips to shoot interiors profesionally
Choose the Right Perspective
Before you start snapping your business’s space, take a second and decide what impression you’d like to give your viewers. Do you want to give them a warm welcome by shooting your office’s entrance? Or maybe your impressive space calls for a panoramic point of view? Once you’ve figured out what impression you’re looking to make, you’ll have an easier time deciding where to physically place your camera in order to achieve your goal.
Use Correct Lighting
Let’s talk lighting. When shooting interior spaces, finding the right light for your purpose can be a little tricky. As with many things in photography, the time of day you take your pics effects how your photos turn out. Attempting to set a more romantic or serious mood? Schedule your shoot for the evening. On the contrary, if you’re looking to show off the high-energy of your pilates studio, you’ll want to utilize natural light and open those window blinds for a morning shoot.
As a rule of thumb, your goal is to balance the light in your space so that you avoid both over-lit and under-lit spots in your shot. Sometimes all it takes is some extra lamp lighting and a pull of the shades to achieve the mood you’re after.
Looking to capture a whole lot of space with just a little bit of equipment? These days, even most cellphone cameras come with a panorama stitch option. With a little practice and a careful eye, you can create a cool wide-view of your entire space.
For a full view effect with a fun twist, you can also use a wide-angle lens. Generally speaking, lenses ranging from 16mm to 24mm will give you an optimal wide shot of the interior. Wider than that and you risk perspective distortion.
Feeling fancy? Get a birds eye view of your space by using a drone.
Even if you have the steady hands of a surgeon, there’s no reason to risk blurry images. Use a tripod to keep your indoor shots looking sharp. As an extra stabilizing measure, use your camera timer to make sure the shot is untainted by any movement that your excited fingers may have caused.
Set Up Your Space
Didn’t your mother ever tell you to clean your room?! Whatever space you’re shooting, take the time to tidy up to give your photos a more manicured and editorial look. Don’t be afraid to bring some accessories to your indoor shoot to create a certain vibe. Sometimes all it takes is a stack of magazines on a coffee table or a fancy laptop on the desk to create the look you’re after. In other cases, you might want to rearrange furniture or remove them all together in order to highlight or conceal certain parts of the room.
Interior photography considerations can vary a great deal depending on the size of the space, the items located in it and the purpose of your shoot. Whether you’re in real estate, furniture design, or have a stylish shop, keep in mind what parts of your interior you want to show off. The most important part of shooting your space? Have fun! Include your staff and any other quirks that make your business unique.
Whether it’s your sports studio’s wall of champions, the fresh produce in your restaurant, or the decore in your stylish shop, keep in mind what parts of your interior you want to show off. The most important part of shooting your space? Have fun! Include your staff and any other quirks that make your business unique.
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