If you’ve been into web design for long enough, you may have heard about meta tags. Meta tags are snippets of code, invisible to your site’s visitors, that help search engines and third party services find and interact with your website. To help you understand what meta tags are, let’s start with an easy example of what meta tags can actually do for you:
Did you notice how some brands on Pinterest have a small gray check mark icon showing underneath their business description? This check mark is called a “verification badge” and is there to confirm that the brand in question is the authorized owner of the website associated with this Pinterest account.
Why is this important? Verifying your account on Pinterest, or on any other social media channel, is a great way to add credibility to your business and to let customers know they can trust you. Verifying your account also always gives you instant added perks: On Pinterest, for instance, a successful account verification grants you an immediate free access to Pinterest’s Analytics tool, allowing you to measure your pins’ performance.
The process of verifying your Pinterest account is done through adding a relevant meta tag to your website’s header. If this sounds like gibberish – don’t worry – we’ll break it down for you in a little while. What’s important for you to understand though, is that just like you can add a meta tag to your website to verify your Pinterest account, you can add many more meta tags with each serving a different purpose. Generally, meta tags fall into two categories: site ownership verification, and rich media experiences.
Ownership Verification – Description and Perks
Ownership verification meta tags simply confirm you are the official owner of your website. Once confirmed as the legitimate owner of your website, you’ll have unparalleled access to a wealth of information about your website, depending on the meta tag you added. Here are examples for some common applications of ownership verification meta tags:
Rich Media Experiences – Description and Perks
On the other hand, rich media experience meta-tags allow you to control how your site will appear when linked to social media sites or in the Google search results page. Let’s look at two popular examples:
Ready to add advanced meta tags to your website? Go to the Wix Learning Center and watch our instructional video. Best of luck!
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