It’s no earth-shattering news that the internet has basically changed the music industry for good. Technologies like file sharing, social media and eCommerce are giving artists more opportunities to expose their music to larger audiences and increase their fan base . But with so many websites and communities available, choosing the right online venues to promote your music on can be challenging. To help you make good choices, we put together a list of 10 great places to promote your music online today. It reviews the most popular, most effective online hangouts you should join (do let us know if we missed something!).
First things first, any serious musician needs a website where they can show off their art. Like the album art of days gone by, websites are the first place that your fans turn to to get to know more about your music, your art and your personal style. The only website builder designed with musicians in mind, Wix offers a variety of fully customizable free website templates that allow you to show off who you are and what you’re all about. Wix also makes sharing your music incredibly simple with fully integrated music streaming apps, that put the music sharing services you already use on the forefront of your own site.
A rapidly growing mobile and desktop app that takes the listening experience to a whole new level. Spotify has almost every recorded artist on their libraries, so you would absolutely want to be there too. With their super-amazing Discover tool for finding new artists, your channel might get connected with bigger names that play similar music.
The homepage of the underground, Reddit is arguably the biggest thing on the internet. You may not know this, but many of the viral things you see online made it to Reddit first, and that’s why musicians need to familiarize themselves with the Reddit Music thread. The grassroots-style community for content sharing allows musicians to get a genuine feel for how their music is being perceived by audiences, but be careful, the hardcore users can be harsh on noobs. Just be respectful and authentic and you’ll make it just fine.
Once you upload your tunes to Last FM, their smart radio knows where to play them and how to match them with the musical tastes of their users. You get a targeted audience that is keen on discovering new sounds. They also have a Royalty Program that guarantees you actually earn with every listening.
Rdio is not just an online radio – it has real power in the music industry. Real enough for the Pet Shop Boys to first release their latest album to Rdio users exclusively. Like Spotify (in fact, they are competitors), Rdio caters to a user base that is truly passionate about music and about constantly discovering new artists – and that’s why you want to get on that train.
Considered one of the highest-quality music streaming platforms right now, Earbits is very kind to both musicians and listeners. They have a “social currency” system that encourages users to share the music they hear on Earbits and rewards them for it. They currently have more than 100,000 tracks available – big enough to bring in a lot of users, but not yet too crowded so your tunes can still stand out.
SoundCloud players reach 200 million listeners worldwide. To put it simply, SoundCloud is way too big for any aspiring musician to ignore. The beauty of this platform is that it lets you stream your music and share it very easily on almost any interface. For instance, you can add a SoundCloud player to your Wix website and stream your tunes to your site visitors.
The front page of all things breaking, Twitter’s music discovery tool allows users to find our what’s trending on the music scene. Twitter Music works with other players (iTunes, Spotify, Rdio), so in order to have your music playing to Twitter users you will need to upload it to other servers at first.
This once dead platform has been revived for a new following of music lovers to share and discover the next big thing. Under the guidance of Justin Timerberlake (yes, that Justin Timbelake), the newly re-branded MySpace is focusing on music as one of its core highlights, providing a space for both musicians and music fans alike to explore and exchange with one another. Hey, if it’s good enough for Kanye West, it couldn’t be that bad for you too.
Instagram has always been a fabulous platform for musicians, if only because musicians usually have cooler photos to share. Now, with Instagram playing video clips, the added value is tremendous. Sure, you only get 15 seconds to exhibit your talent, but it’s more than enough to get people interested. Madonna can show you how.
Tagged with: Music . Promote Yourself . Tips