Hi kidz! Wanna get lots of people talking about you online? We’re dashing forward with the Wix Blog Social Marketing Series, Easing you into B2C social marketing and helping you brand your business website across different channels.
Now, let’s continue to today’s lesson – YouTube. Ha ha, you giggle. What can we possibly say about YouTube that hasn’t been said before? Well, we’re looking at YouTube adopting the viewpoint of an average Wix user. We cross the needs and wishes of that user with the technology and setting offered by YouTube. Then we come up with methods for our user to utilize the video-sharing Godzilla for their goals.
Producing Content on YouTube
Content in this context is, naturally, videos. What kind of videos can you upload to YouTube to help promote your website or your online services?
- On YouTube, many times the username is the only piece of information available on the video’s maker identity. It is best to choose your website’s URL as your username, or at least something that leads directly to your website on a Google search.
- Meta tag the hell out of your video. Never forget the title and the description as well, but use these fields wisely. Good description: “View more pics at viewmorepics.com and add your own killer captions”. Bad description: “Funniest pics ever!”.
- Use Annotations on the videos. It’s a very effective method because the annotations appear directly on the playing clip, but they must be very well phrased if you don’t want to annoy the viewer. A quick call for action would be best, for instance: “Which shoes go well with this dress? Click here”. Keep in mind that annotations link only to YouTube sites, so basically they lead to other videos or YouTube channels.
- Prepare yourself for the best scenario of people actually forwarding your video to each other. There’s no username, no title, no description. You can, however, use a small and non-intrusive watermark with your URL to the video and increase exposure.
It’s very difficult to say what makes one video a worldwide hit and another a complete failure. However, we can definitely determine that lame content, no matter what infrastructure of social marketing supports it, will not go very far. Quality content is a preliminary condition, without which there is no viral feasibility.
Quality content does not mean high-budget or oscar-worthy. Sometimes it’s not even that good, but there’s something in it that makes people not only watch, but also fwd it to everyone they know.
Here’s a small compilation of videos that indeed won huge success on YouTube during the past month. Some are funny, some are useful, some are just strange. Think about what makes people watch these videos and share them with their friends. Get a feel of what quality content is about: