- Chaya Arbiv
- 3 days ago
- 3 min read
Turn ideas into professional visuals with Wixel →
Whoever coined the term, don’t judge a book by its cover, obviously never heard of a little thing we like to call the Internet. When it comes to your social media branding, the images that you choose to represent yourself in your marketing strategies can make or break whether or not a customer decides to engage.
One of the most important, yet often overlooked, aspects of your social media marketing is none other than a Facebook cover photo. More than a complimentary image to your profile picture, a good cover photo ties together your social media presence and can be the most vocal part of your page.
Generate the perfect Facebook cover photo idea in minutes.
Wixel is an AI-powered design platform that makes it easy for anyone to turn ideas into high-quality social posts, images, videos and more. With smart AI tools, ready-to-go templates, you can go from concept to polished design in no time. Simply describe your vision and let AI turn it into an eye-catching image in seconds.
The basics of a great Facebook cover photo
First things first, when it comes to Facebook marketing, the size of your images most certainly matters. According to Facebook, your cover photo is displayed at: 820 pixels wide x 312 pixels tall on desktops and 640 pixels wide x 360 pixels tall on smartphones.
Of course, it’s best to test how your image looks on both desktop and mobile devices to ensure that no elements are cut off based on screen size. You don’t want your masterpiece to be chopped.
Learn more about photo creation and editing:
How to choose your Facebook cover photo
Unlike the limited space allotted in your profile picture, the ample size of your cover photo is where you can go the extra mile to describe what your brand truly stands for. Ask yourself what that means for your business; is showing your product in action the best way to showcase its use? Maybe quick slogans or a quote that connects with your brand’s messaging is the route you should take.
Not sure where to start? Check out these five interesting ways to use your cover pic:
Promote your products
Ahhh yes, a classic choice indeed. Brands everywhere use their cover photos to show off current and upcoming products that they have to offer. One of our recent Facebook cover photos showed off the versatility of our product; a stunning website for just about anyone.
Other brands like MTV use the space to showcase their most popular shows, while Samsung Mobile and BMW utilize the space to show off their latest product release and automobile, respectively.
Cool new feature alert: Recently, Facebook has allowed brands to add videos to their cover photos.
Learn more about video creation:
Change with the seasons
If there’s one thing that we can always count on, it’s the changing of the seasons. Update your cover photo to celebrate upcoming holidays or other calendar related events. It’s no surprise that Starbucks does this beautifully. Known for their holiday cup designs, Starbucks also keeps their Facebook page up to date according to the time of the year. Each season, the brand does an excellent job at finding the perfect beverage to feature on their Facebook cover.
Urban Outfitters is another example of a brand that rides on seasonal changes to show off new fashion trends.
Explore how to resize your photo for Facebook profile.
Call attention to your latest campaign
If you’re running a promotion or special giveaway, you want to make sure your community is in the know. The best way to do that? Use your cover photo as a promotional tool.
Redbull is a brand that has become synonymous with the extreme sports scene. They often use their cover photo space to proudly promote their current sponsorship.
Pro tip: Don’t forget to utilize your cover’s description by adding a link or more details about your current campaign.
Highlight your users
You’ve worked hard to build a loyal community so why not show them off? Use this spot to showcase your proudest clients/users. Community-focused brands like Deviant Art and Reddit do just that. They’ve been known to use their cover space to highlight users’ submissions and initiatives
Go big with your logo
Brands that are closely associated with their logo have the luxury of using their cover photos to reinforce their branding. Louis Vitton and Target are great examples of how to use a logo in a playful and smart way.
Learn more about logo color combinations.
Check out these Facebook templates:
