Tiffany Blue, trademarked as “1837 Blue” by Tiffany & Co., has become one of the world’s most recognizable brand colors in luxury retail. Originally appearing on the cover of Tiffany’s Blue Book in 1845, this robin’s egg hue quickly gained iconic status, symbolizing prestige, romance, and enduring elegance. Marketing research highlights its particular appeal to feminine sensibilities, while color psychology credits Tiffany Blue with evoking serenity and refined sophistication. Its distinctive freshness has reinforced its status as a hallmark of high-end design.
While the exact formula is guarded fiercely, Pantone 1837 provides a close correlate for print and product design. In digital media, designers often approximate this hue with the hex code #0DC4BB, corresponding to RGB (13, 196, 187). In print, CMYK values of 63%, 0%, 18%, 0% preserve its bright turquoise-cyan look. Designers must pay close attention to screen calibration and color management, as small variations can dilute the hue’s impact. Whether featured on jewelry boxes or integrated into modern branding, Tiffany Blue remains an enduring symbol of luxury, heritage, and timeless appeal.
Other related colors to tiffany blue:
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