A Day in the Life of a Writer at Wix

Brandon Rosedale took us through a typical day of his work at Wix. This is what it looks like

This week marks the six month anniversary of the day I was hired at Wix Tel Aviv. I know it’s a cliché, but time really does fly when you love what you do. I feel like I only just finished the writing assignment for my interview and received that nail-biting call from HR letting me know I made the cut.

I’m what’s known as a “Writing Expert” at Wix. This means I’m not tied to a single writing discipline or a specific group in the company. Instead I’m something of a wandering wordsmith, bouncing between projects and writing disciplines wherever I’m most needed. The variety is exciting and the ever-changing nature of my role always keeps me on my toes.

Like a lot of new(ish) employees here, I was a COVID-19 kid, brought on in the midst of a generational pandemic. This means my entire introduction - from interviewing to onboarding - took place on my computer screen in all its 16:9 glory.

Now that things are starting to return to some version of normal, we are finally cleared to return to work under the current health regulations. As much as I’ve enjoyed my days at home, taking meetings in sweatpants while “The Office” (one of my favorite TV shows) goes about its business in my Zoom background, I’m very much ready to rejoin an actual office and get the full “Wix Experience” I’ve been hearing so much about.

I’m gonna miss working in my sweatpants though.


As is typical, I wake up to some version of this. Despite being likely the clumsiest animal in Israel, my dog Crash always manages to sneak onto the bed undetected in the middle of the night so he can hog all the blankets and be my furry alarm clock whenever he decides it’s time for his morning walk.

At least I never have to worry about oversleeping.


My first meeting isn’t until 9:30 but I’m here a little early for Wix’s famous “Breakfast on the Roof” my fianceé (who also works at Wix) has been telling me about for months. Today they’re making scrambled eggs. Simple. Delicious. All you could want to start the day off right.

And really, you can’t beat this view.


Loaded up on eggs and coffee, I head to my desk for my first meeting of the day. Today I have a one-on-one with the illustrious head of the UX writer’s guild. This is our weekly meeting to banter about football (he’s an Arsenal supporter… ‘nuff said), rant about the general state of things, and somewhere in there, go over my current projects. Despite his frustratingly polite-sounding British accent and misplaced sports loyalties, he’s a tremendous resource to bounce ideas off of and a downright prodigy when it comes to analyzing text. As I’m a relatively new writer, these sessions are extremely helpful to keep me sharp and make sure I’m putting out the best content possible.


Coffee #1. I head down to Wix Whaaat for a complimentary cappuccino. The Whaaat is this very cool little coffee shop and hangout spot for Wix employees to chat over coffee and shop for everything from dog treats to houseplants.


Time to write. My favorite part of the day.

One of the things I love about my role is the variety of work I get to do. As something of a utility writer with Wix (the term “Special Forces” gets thrown around quite a bit, which I love more than I care to admit), I’m deployed to different companies wherever I’m needed. Though I’ve primarily been working in UX, it’s not uncommon for me to get called in to help with an internal newsletter or to create content for a new website. Eventually I’ll also be adding a bit of marketing and knowledge base writing to my repertoire, something I’m very much looking forward to.

My main project right now is a UX assignment for a highly-requested feature in Wix Stores. I’ve been working closely with the Stores team for months to develop and fine tune the user’s flow and make sure everything is clear, friendly and make sense. Wix has a finely-tuned “say it, write it” way of communicating which is honestly a blast to write.

Today I’m working on the default text for automatic emails that get sent to users and their customers. As with any project, research is crucial so I’ve gathered a ton of emails both within Wix and from competitors to get a good idea of what’s out there. Here I look at everything from the general tone and voice, capitalization and punctuation, formatting - as much information as I can find to help me understand what is working and what isn’t. Once I feel confident that I’ve done my homework, I get to work.


A grumble in my belly lets me know that it’s lunch time. There’s an amazing market just across the port with pretty much anything you could possibly want. Though I always tell myself I’m going to try something new, I end up going with an old favorite.


Afternoon meeting with my Team Lead at Stores. I present a few iterations of the emails I was working on this morning and after a spirited (but lighthearted) debate, we arrive at a final product ready to be sent to localization and development.

I have to say, I love getting to talk about words with people who are as enthusiastic about them as I am. My teammates are amazing writers, incredibly knowledgeable and wonderful at giving feedback and constructive criticism without coming across as condescending. Whenever I’m stuck or just want a fresh pair of eyes or second opinion, I can always find someone ready and willing to have a lively discussion.


I could use another coffee so I hit the breakroom. Aptly-named, since I decided to break my diet and sneak a cookie (ok, four cookies…) that look too tempting to pass up.

Yes, I see the fresh fruit sitting there all healthy-like. No, I don’t want it.


I’ve blocked off most of the afternoon to work on a new internal project that just kicked off. I’ve received very basic wireframes from the designer outlining the rough idea of what this will look like, and I experiment with different phrasing and options. As my wonderful mentor always says, I’m not just a word monkey. A crucial part of my role is also to advocate for the user on the entire flow. This includes working closely with designers and developers - offering feedback and suggestions beyond just the text - in order to give users the best experience possible.

This will be a huge project with a lot of visibility within Wix, so I really need to be on top of my game. It’s going to take a whole lot of work and many, many trips to the Whaaat but I’m happy and very excited to be part of it.


My phone buzzes. It’s a picture from my fiancée of our brain-addled dog sleeping in a position that challenges the laws of physics.

Though I still have plenty to do, I feel accomplished enough to call it a day. I throw on my headphones, say my goodbyes and head home. It’s a gorgeous walk along the beach to my apartment, and the weather has cooled just enough to make it bearable.

I rattle my key in the lock and listen to the familiar sound of furry paws skidding across the living room to a predictable thump against the door. Even after a year, my silly mutt still hasn’t quite figured out the mechanics of stopping on a tile floor.

Oh Crash, I could not imagine a more appropriate name.

After dinner, in the comfort of my sweatpants, I can’t resist the urge to check my emails and slack messages one last time and prepare myself for tomorrow. I have a few morning meetings but to my pup’s delight I’m working from home so I get to sleep in a tiny bit longer.

At least I would, if not for my furry alarm clock.

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