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Demand Generation Manager- Wix Answers

We are:

The Wix Answers team. Wix Answers is a customer support platform developed and built in-house to support our over 155 million users. Recently, Wix started selling its customer support platform to SMBs and enterprise companies that want to create better customer experiences for their brands. Wix Answers is just one piece of the innovative, cloud-based web development products that has made Wix’s value more than $5 billion

You are:

A passionate and experienced digital marketer with strong analytical skills that knows how to use data to make decisions. You have a knack for innovation and love to bring new ideas to the table. You have excellent written and oral communication skills. You have at least 2 years of experience in digital marketing, preferably with experience in a B2B software company and a degree in Business Management, Economics, Statistics, Mathematics, Computer Science or a similar field.

Extra bonus points if you have experience working with a marketing automation solution (Marketo is preferred). 

As Demand Generation Manager you will:

  • Contribute to the strategy and drive the execution of the company’s ABM initiative, orchestrating requirements within Marketing and across Marketing and Sales.
  • Coordinate with other team members in the Marketing team to drive testing plans designed to optimize the performance of our demand generation campaigns
  • Manage integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Design and manage multi-touch campaigns that may include, but not be limited to, email, webinars, in-person events, digital advertising, organic and paid social, ABM, and other results-focused activities to generate high-quality sales leads
  • Manage Wix Answer’s marketing automation solution (Marketo) and implement automation strategies  
  • Analyze and report on all relevant performance metrics