- Rebecca Tomasis
- Jul 30
- 9 min read
Crafting a standout Facebook ad is both an art and a science. Whether you're a seasoned marketer or just starting to explore the world of Facebook marketing, finding inspiration can be the key to unlocking your next big idea. The right ad doesn’t just grab attention—it connects, resonates, and drives action.
In this blog, we’ve curated a collection of Facebook ad examples that showcase creativity, strategy, and results. These examples are designed to spark ideas and refine your approach, no matter your experience level. Let’s dive into the strategies behind these ads and explore how you can apply them to your own campaigns.
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TL;DR: The best Facebook Ad examples to inspire your next campaign
This article highlights creative and effective Facebook Ad examples, showcasing strategies that drive results. Whether you're aiming to boost sales, increase brand awareness, or engage new audiences, these examples provide actionable insights. Here's a quick summary:
Section | Key takeaways |
Why Facebook ads work | Reach 2.17 billion users globally, optimize ad placement, and leverage real-time insights for better results. |
Benefits of Facebook ads | Boost sales, increase brand awareness, build an Instagram presence, and engage potential customers. |
8 Facebook Ad examples | 1. Build a brand and drive growth 2. Boost ROAS with targeted strategies 3. Drive ROI 4. Increase video views 5. Enhance brand awareness 6. Use nostalgic video ads 7. leverage consumer insights 8. Promote inclusivity. |
Tips for success | Use compelling visuals, clear CTAs, a/b testing, and audience targeting to optimize campaigns. |
Wix integration | Automate ad creation, retarget visitors, and run a/b tests using wix’s smart algorithm. |
Why do Facebook Ads work?
Facebook user data reveals the lucrative potential of Meta’s advertising technology. Data Reportal gathered some impressive statistics in July 2022:
Facebook has 2.934 billion monthly active users
1.968 people use Facebook each day
Facebook’s advertising reaches 2.17 billion people globally
Meta’s easy-to-use technology combines its strong algorithm with your ad targeting and spending preferences to create a campaign tailored to hit specific marketing goals. For example, Facebook ads can help you gain leads and sales or promote specific pages and events.
The Facebook ads manager also lets users choose specific audiences, manage budget and test out ad content. Users will gain real-time insights into how campaigns perform, and they can adjust or relaunch preferences at any time.
Create a Facebook Ad, powered by Wix’s Smart Algorithm to boost sales, generate leads and drive traffic to your site.
Additionally, many business owners use Facebook ads for other added benefits:
Boost sales and conversions
Facebook advertising can be a great resource for businesses that want to promote specific products, events or services. By optimizing your Facebook Ad settings for sales and conversions, you’ll connect to new customers who share similar interests and demographics.
Increase brand awareness
Advertising isn’t just about sales. It can also impact how audiences perceive and familiarize themselves with your brand. Facebook ads can help introduce your brand to new audiences you may not reach organically.
Marketing and design platforms like Wixel provide a wide range of pre-designed templates and intuitive, easy-to-use tools that simplify the process of creating high-quality advertisements. These platforms are designed to help businesses craft ads that resonate with their target audience, but also seamlessly align with their brand identity. By leveraging such tools, you can save time, reduce effort, and focus on connecting with your audience more effectively.
Build an Instagram presence
Once you advertise on Facebook, you can also distribute the same advertisements on Instagram. With an estimated 1.28 billion users worldwide, Instagram marketing is one of the best ways to increase website traffic, promote products and build brand awareness. Here, you can experiment with reaching other audiences and using Instagram’s various advertising formats.
Optimize ad placement
Facebook ads manager can illuminate where your target customers best engage with content. For example, you may start a campaign by targeting customers on Facebook news feeds, only to realize that your most loyal customers spend most of their time searching for sales on the Marketplace.
With this information, brands can manually adjust the budget of each ad placement in their campaigns. You can even use tools like Facebook Ads with Wix to identify AI-powered spending and placement tweaks that can optimize your campaign.
Engage potential customers
Facebook ads make it easier to measure your website traffic goals, and also achieve them by drawing visitors to your online store and helping them become loyal customers. For example, you can strategically build your audience by targeting people more likely to convert or create lookalike audiences with existing customers. Then you can use Facebook retargeting to bring back website visitors to raise conversion rates.
According to Founders of Darby Pritchards:
"To renew interest in their products, Craig, Andrew and Faye experimented with various marketing tools, ad channels and discount strategies, including Facebook ads, which yielded powerful results. Through their Wix eCommerce platform, the trio was able to automatically connect their catalog to Facebook ads. They created campaigns around lookalike audiences, ensuring that they only advertised to buyers with similar interests, traits and behaviors as those of their existing customers."
8 Facebook Ad examples
When paired with smart visuals, clean copy, clear calls-to-action and compelling pricing, businesses can reap the benefits of investing in Meta’s advertising ecosystem. Here are some stellar examples from business owners with experiences to share:
01. Build a brand and drive growth
Anna Turcotte started her skin-to-skin babywear brand Bonsie in 2017 and says her business is “a living, growing thing that needs the constant attention it deserves.”
While she’s busy ensuring the business runs smoothly, Facebook ads have played a key role in Bonsie’s marketing success:
"Right when we were trying to build our brand, drive traffic to our website and showcase our products, Facebook and Instagram ads gave us an immediate boost of exposure, making a big impact on our business and our ROI. Wix and Meta have become trusted partners in building our business.” says Turcotte.
The results: Starting small with $20 a day and growing with the business, Bonsie saw a 530% ROAI increase, giving them an immediate boost in exposure and allowing them to expand their product line.
02. Targeted Facebook Ad strategies to boost ROAS
Zach Burd’s family-run business supplies fresh farm-to-table eggs to local restaurants, businesses, and individual customers. The entrepreneur already used Facebook Ads, but found that creating a website with Wix and using its integration helped him create even more effective campaigns. “\[The] channel makes it so intuitive,” says Burd.
In a Facebook Ad campaign, the small business gets straight to the point, using a carousel with images of different available products (e.g. a cardboard carton holding 30 of their free range eggs, a 2L carton of full milk). The copy in this ad ("Super FRESH — Made to Order — Always LOCAL") is equally effective as images—telling audiences when, where and what they can order. On top of that, the emojis (including eggs, bread, milk and coffee) effectively communicate with younger customers.
The results: With ROAS increasing by 271% in August 2022 and a 366% ROAS in total since using FB Ads, the small business said running with this integration was more effective than running ads on their own.
03. Boost sales and drive ROI
Lofthome is a furniture delivery business and supplier who found Facebook ads effective during the pandemic, as more customers started shifting online. They’ve set up their online store and Facebook business page for success. “The customers just keep coming. These ads saved our company during this hard time,” says Lofthome’s founder, Elison Sui.
The content in Lofthome’s Facebook Ad example highlights special deals on select items and leads viewers straight to their eCommerce website to take advantage of the company’s “direct to your door” delivery service.
The results: Lofthome has seen a whopping ROAS of up to 4,500% in the past month. Even more impressive is the 6,567% ROAS on their campaigns since they started using Facebook ads.
04. Drive video views and engagement
As one of the leading electronics shops in France, Boulanger did not need to use their Facebook ads to get noticed. Instead, the retailer wanted to achieve a specific goal: to get more consumers to watch the video tutorials on their website.
Boulanger used Meta’s accelerated delivery feature to spend their full budget over a short time span. The attractive video ad examples were featured on both Facebook and Instagram, using the “traffic objective” feature to encourage viewers to learn more.
The results: Boulanger’s video campaign exemplifies how businesses can achieve distinct goals during specific seasons or milestones using Facebook ad manager. This campaign reached 7.5 million people, leading to 3.5% increase in purchase intent.
05. Boost brand awareness
Even some of the most well-known brands in the world need to increase brand awareness. In Mattel’s case, Facebook ad campaigns were used to draw in new customers during the 2021 holiday gift-buying season.
Matte’s Facebook ad example represents a new wave in advertising: Augmented Reality marketing. The AR advertising campaign surprised and engaged viewers with decorative, interactive filters and was aimed at renewed brand awareness. These videos were distributed alongside product-focused ads using the CTA “Shop Now.”
The results: Meta’s advantage campaign feature automatically distributed Mattel’s budget to the best performing ad set, leading to an 8.7% in ad recall from users aged 25-44.
06. Drive awareness and sales with nostalgic Facebook video Ads
Newell Brands wanted to build awareness and increase sales for their product Krazy Glue. To do this, they ran campaigns with two distinct objectives: bring website traffic and increase video views. The Facebook ad was successful due to its use of nostalgic storylines as well as best mobile practices for video marketing.
The results: The video ad example grabbed the attention of adults in the US, ages 25-54, increasing the brand’s audience and strengthening associations with their product.
07. Use consumer insights to boost online sales
Stadium is an online sports goods store. The Swedish-based company used data about their customers’ buying behavior to strategically set up their Facebook and Instagram ads. They created a variety of videos to use as ads, each touching on a different buyer's motivation based on consumer insights from previous campaigns.
The results: Stadium created a series of Facebook and Instagram ads using the collection format, which allows visitors to browse through products directly from their social media accounts. This ad composition proved to be the one Stadium’s customers engaged with the most, and the campaign increased online sales by 14%.
08. Promoting inclusivity through Facebook Ads
Since the automobile company’s loyal customers include men and women alike, Chevrolet used Facebook ads as an opportunity to diversify their brand representation. Breaking the stereotype that pickup trucks are predominantly male-owned, they ran two versions of ads on Facebook simultaneously: one featuring a male and the other a female star as Chevy owners.
The results: The Facebook video ads examples were run on Facebook, Instagram and Instagram stories. Ads featuring the female as the lead role proved to attract new audiences, while fulfilling their goals of inclusivity in branding.
How to use Facebook Ads with Wix
You can leverage Facebook Ads with Wix to bring the benefits of Facebook marketing your business.
As of writing, nearly 10 million advertisers use the Meta technology, including some of the most famous brands in the world. But combined with the right marketing strategy, brands can see impressive ROAS (Return on Ad Spend) using this platform.
Knowing how to advertise on Facebook is something every small business owner can learn on their own (or else, hire a social media marketing expert to take care of it). But while the Meta’s ad manager is a seamless way to strategize and boost your marketing efforts, time is precious when starting a business. You can launch a successful Facebook ad with Wix and quickly create your targeted campaigns—all from your Wix dashboard.
Wix’s smart algorithm uses advanced machine learning to automatically:
Retarget people who have visited your site by showing them your ads on Facebook and Instagram.
Reach people who share similarities to existing companies and are more likely to convert by creating lookalike audiences.
Run A/B tests that identify the strongest performing times and channels for your ads.
Facebook Ad examples FAQ
What makes a Facebook ad effective?
An effective Facebook ad captures attention with compelling visuals, delivers a clear and concise message, and includes a strong call-to-action. It’s also tailored to the target audience and optimized for the platform’s ad formats.
How can I find inspiration for my Facebook ads?
You can explore Facebook’s Ad Library, analyze competitors’ ads, or look at curated collections of successful ad examples (like this online blog) to spark ideas for your campaigns.
What types of Facebook ads perform best?
The performance of Facebook ads depends on your goals. For example, video ads are great for engagement, carousel ads work well for showcasing multiple products, and lead ads are ideal for collecting customer information.
How do I know if my Facebook ad is working?
Track key metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Regularly reviewing these metrics will help you assess and optimize your ad performance.
Can I use these examples for my own campaigns?
While you can’t copy ads directly, you can use them as inspiration to create unique campaigns that align with your brand and audience.
How do I test different Facebook ad strategies?
A/B testing is a great way to experiment with different ad creatives, headlines, audiences, and placements. This helps you identify what resonates most with your audience.
