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How do you turn dry information into something engaging and memorable? Infographics, a key element of graphic design, effortlessly bridge the gap between data and storytelling. They condense complex ideas into visually captivating designs that people can quickly understand and appreciate. Infographics have become a favored marketing tactic for educators, marketers and content creators seeking to engage audiences while conveying important information.

You may wonder, what exactly is an infographic, and how can you create one that stands out? This article will walk you through everything you need to know—by the end, you’ll be ready to create effective visuals that not only impress, but also communicate your ideas clearly. 

Ready to learn how to make an infographic? Start by exploring different types of infographics, and discover infographic ideas to inspire your creativity.

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What is an infographic?

An infographic is a visual representation of information, data or knowledge. Think of it as a hybrid of storytelling and data. By combining text, images and design, infographics simplify complex concepts, making them easier to understand and retain. Whether it’s telling the story of renewable energy adoption or breaking down a recipe, infographics serve as a versatile tool across industries and purposes. 

Why use infographics?

Infographics are more than just appealing visuals; they’re also practical tools that amplify communication and learning. When used effectively, infographics not only inform, but also persuade, creating memorable content that’s shareable and impactful across platforms.

According to Giorgia Foscarini, international blogs team lead at Wix:

"I’m still a big fan of content that blends creativity with facts. For example, infographics and other visual content that tell a story in very engaging, digestible ways while enhancing authority with data."

Improved comprehension

Visual tools like charts and diagrams break down intricate data into easy-to-follow formats. Infographics can make data-heavy topics less intimidating, particularly for non-expert audiences. 

Better engagement

Visuals are processed 60,000 times faster than text by the human brain. Infographics can capture attention instantly and deliver information efficiently, especially when used on social media or in presentations.

Boost retention 

When used effectively, infographics help users retain 65% of information after three days, compared to only 10–20% from text alone. 

8 types of infographics

There are several types of infographics, each serving a specific purpose. Choosing the right type depends on your message and audience.  

01. List infographics

List infographics combine written lists with engaging visuals to effectively convey information. They are ideal for presenting multiple items visually appealingly, enhancing readability and shareability. By breaking up large blocks of text and adding visual elements like icons or staggered layouts, list infographics make content more engaging and memorable. They are particularly useful for blog posts and social media, where they can boost audience interaction.

02. Statistical infographics

Statistical infographics use visual elements like pie charts and bar graphs to present data in an easily digestible format. Perfect for showcasing survey results or research, they transform complex statistics into visually engaging content. By pairing numbers with design, these infographics make data-rich blog posts more accessible and captivating, helping readers absorb information effortlessly.

03. How-to infographics

How-to infographics simplify step-by-step instructions by combining visuals with concise text. They are perfect for explaining processes, solving problems or addressing audience pain points. By using illustrations and numbered labels, these infographics make complex or technical instructions easier to understand, while also serving as a powerful branding tool.

04. Timeline infographics

Timeline infographics present events chronologically, making them versatile for showcasing historical developments, product evolution or industry trends. By incorporating icons and illustrations along the timeline, they transform detailed information into an engaging and memorable format, ideal for both educational and marketing purposes.

05. Comparison infographics

Comparison infographics visually contrast different options, helping readers understand distinctions and make informed decisions. Often used in marketing to highlight product advantages, they employ charts or tables with icons to simplify complex comparisons. These infographics enhance blog posts by making content more scannable and persuasive.

06. Map or location infographics

Map infographics visually represent geographic or demographic data, making them ideal for showcasing location-specific insights. Whether highlighting user demographics or comparing statistics across regions, these infographics draw attention to data in a way that encourages closer examination and engagement.

07. Flowchart infographics

Flowchart infographics guide users through a process or decision-making journey using a sequence of steps or yes/no questions. They boost engagement by offering a personalized experience, and are effective for both marketing and internal purposes, such as onboarding or troubleshooting. Flowcharts simplify complex processes while steering users toward desired outcomes.

08. Process description infographics

Process description infographics break down complex processes into clear, categorized steps. They are ideal for explaining technical information or product features, making them valuable for both educating customers and marketing products. By emphasizing key actions, these infographics simplify learning and generate interest in your brand.

Elements of an infographic

When creating an infographic, there are essential elements to keep in mind that contribute to its effectiveness and design. These elements include: 

Headline 

Start with a headline that grabs attention and clearly states the infographic’s purpose.  It's the first thing viewers see, so make sure it entices them to read on. For example, “The Step-by-Step Guide to Mindful Morning Routines” is clear and intriguing. 

Color

Color is a powerful visual tool that can evoke emotion, highlight important information and create contrast. When applying color theory to your infographic, consider the tone of your message and ensure accessibility for all audiences.

Typography 

Choosing the right fonts is critical for readability and consistency in your infographic. Use font styles that complement each other and align with the overall design aesthetic.

Learn more: What is typography?

Layout

An effective layout guides viewers through the information in a logical, easy-to-follow way. It helps organize content and balance visuals while drawing attention to key points. 

Charts and graphs

Charts and graphs are ideal for showcasing data in a graphical format. They help viewers understand complex statistics quickly, making them an essential element in many infographics.

How to make an infographic in 10 steps

Creating an effective infographic requires careful planning, clear communication and appealing design. Follow these steps to learn how to make an infographic and ensure your project is successful:

01. Define your purpose and audience

Identify the goal of your infographic and tailor it to your audience. Whether simplifying data, engaging on social media, or educating stakeholders, align the tone and style with your target viewers. A clear purpose ensures your design resonates and achieves its objective.

02. Research and gather data

Collect accurate, reliable data from trusted sources and format it to fit your narrative. Organize information into clear, concise points, removing redundancies to ensure a smooth flow for the design process.

03. Select a design platform

Choose a user-friendly design platform like Wixel, which offers templates, drag-and-drop tools and AI features. The right platform saves time and ensures a professional-looking infographic.

04. Choose a template or layout

Start with a template suited to your purpose, like timelines or comparisons, or create a custom layout. Ensure the design flows naturally and maintains consistent spacing for a polished look.

05. Organize your information visually

Group related data, use headers for sections and add icons or lines to show connections. Keep the design clean, with ample white space to make the content easy to follow.

06. Include compelling visuals

Use charts, graphs and illustrations to simplify data and emphasize key points. Ensure every visual serves a purpose, and avoid unnecessary decorations that distract from the message.

07. Use fonts to create a hierarchy

Establish a text hierarchy with distinct font sizes for headings, subheadings and body text. Stick to two or three complementary fonts for a clean, professional appearance.

08. Pick a relevant or branded color scheme

Choose colors that match your topic or brand. Cool tones suit professional themes, while vibrant hues add energy. Use tools to find cohesive palettes for a visually appealing design.

09. Add clear labels and captions

Label charts and graphs clearly, and pair visuals with concise captions. Ensure the audience can understand the infographic at a glance, without extra explanation.

10. Download and export in the right format

Export your infographic in the appropriate format—PNG or JPEG for online use, and high-resolution PDFs for printing. Optimize the size and format for the platform where it will be shared.

Tips to make an infographic

Now that you know the basics of what makes an infographic successful, here are some tips to help you create one that stands out:

• Know your audience: Understand who will be viewing your infographic, and tailor it to their interests and needs. 

• Keep it simple: Avoid clutter or overwhelming amounts of information. Stick to a few key points and use visuals to support them. 

• Use high-quality graphics: High-resolution images and icons can make a significant difference in the appearance of your infographic. 

• Keep it visually appealing: Use a consistent color scheme and typography, and leave enough white space to create a clean and professional design. 

• Include an appropriate call-to-action: Whether it’s sharing on social media or visiting a website, make sure your audience knows what action to take after viewing your infographic.

• Optimize for sharing: Create versions suited for different platforms, such as mobile viewing or print.

What is an infographic FAQ

Are infographics limited to one page?

No, infographics can be single-page or multi-page, depending on the amount of information being conveyed. The goal is to present visually compelling and easily digestible information.

Do you have to be a designer to create an infographic?

Accessible digital design tools guide users through the process, offering templates that make it easy for anyone to create professional-looking infographics. 

What’s the difference between an infographic and data visualization?

An infographic is a visual representation that combines text and graphics to convey information or tell a story, while data visualization focuses solely on visually appealing data. Data visualization can be one element of an infographic, but infographics often contain multiple elements, such as icons, charts and text blocks, to provide context and tell a comprehensive story. 

Should infographics always show original research? 

No, infographics don’t have to include original research. However, gathering external data should be properly cited and used to complement your story. 

How should I share infographics? 

Infographics excel on websites, blogs and social media platforms. Tailor each version’s dimensions or resolutions to fit formats like Instagram posts versus web embeds. 

What’s the ideal size for infographics? 

The size of an infographic varies depending on where it will be used, but vertical formats between 600-1000 pixels wide and 2000 pixels tall are typical for web use.

How much text should be in an infographic? 

Aim for brevity. An infographic should be scannable, with the main message easily digestible in seconds. Avoid long paragraphs or excessive details. Text should complement visuals without overwhelming your audience. Clear labels and captions work best.