Asaf Or Shenhav
Apr 95 min
Updated: Apr 29
When you're in the handyman business, marketing might not be the first thing on your mind. You're focused on fixing leaks, patching holes and making homes look their best. But to keep those jobs coming, you need people to know about your services. That's where this type of marketing steps in—it's the bridge that connects your handyman skills with homeowners who need them.
In this article, you'll discover essential strategies and ideas that can help you stand out in a crowded market. Whether you're just starting a business or looking to revamp your current marketing strategies, learn how to increase your visibility and grow your client base.
The goal of handyman marketing is to reach and engage with potential customers in order to generate leads and secure jobs. It's a tailored approach that highlights your skills and convinces potential clients that you're the go-to person for their home repair needs.
Unlike other service providers, handymen have a unique market. Your work is diverse, covering everything from minor repairs to major renovations. This means your marketing needs to be just as versatile, showcasing the breadth of your abilities while also highlighting your reliability and craftsmanship.
To grow your handyman business, you need a toolbox filled with effective marketing strategies. Here are ten handyman marketing ideas to get you started:
1. Build a strong brand identity
2. Optimize your website for local SEO
3. Create helpful DIY related content
4. Offer special promotions
5. Get involved in your community
6. Implement a referral program
7. Utilize vehicle advertising
8. Network with related businesses
9. Collect and showcase testimonials
10. Be active on social media
Your logo, company colors and messaging should all reflect the quality and professionalism of your services. Make sure your brand is consistent across all marketing channels, from business cards to social media profiles.
Make sure people in your area can find you online by targeting local keywords and phrases. This includes making sure your business website is mobile-friendly, as more and more people are searching for services on their phones.
Start a blog to share tips and tricks, establish your authority and help potential clients. Content marketing can also be a great way to showcase your expertise and drive traffic to your website.
Attract new customers with discounts or package deals for first-time services. This can encourage people to give your services a try and potentially turn them into long-term clients.
Sponsor local events or volunteer your services to increase visibility. This is a great way to connect with potential clients and show your commitment to the community.
Encourage satisfied customers to refer friends and family with incentives. Word of mouth referrals is a powerful marketing tool and happy customers are more likely to recommend your services.
Turn your work vehicle into a moving billboard with eye-catching wraps or magnets. This can draw attention to your business while you're out on the job.
Partner with local hardware stores or real estate agents who can recommend your services. This can be a mutually beneficial relationship that brings in more leads for your business.
Share positive reviews from past clients to build trust with prospects. This can be done on your website, social media platforms or in marketing materials.
Use platforms like Facebook and Instagram to showcase your work, share helpful tips and engage with potential customers through social media marketing. This can also be a great way to stay connected with current clients and encourage repeat business.
Now that you have some handyman marketing ideas, it's time to put them into action. Here are some steps to get started:
Before you dive into marketing, you need to know who you're trying to reach. Think about your typical customer: Are they homeowners, renters, property managers or real estate agents? Understanding your target audience will help tailor your marketing efforts to speak directly to their needs and concerns.
Next, set clear goals for what you want your marketing efforts to achieve. Do you want more website traffic, phone calls or foot traffic? Once you have your goals in place, determine how much money you can allocate towards achieving them. Remember, even a modest budget can be effective if spent wisely.
Based on your goals and budget, create a detailed marketing plan. This should outline the strategies you'll use, such as social media marketing, email marketing campaigns or networking events. Make sure to also include a timeline and measurable targets for each strategy.
You'll want to kick off your handyman marketing by making a website that highlights your projects, services and expertise. You can start with a website builder like Wix to create a handyman website that's visually striking, easy to navigate and user-friendly.
Your handyman website should feature:
Homepage: Display high-quality images of your work and include search functionality for services you provide. Highlight standout projects and ensure easy navigation to different sections of the site.
Service listings: Offer detailed descriptions of your services with photos, videos and essential information. Consider showing before-and-after images to demonstrate the quality of your work.
Team introduction: Present profiles and contact information for yourself or any team members, showcasing skills and experiences. Incorporate client testimonials or reviews as well.
Local area insights: Provide information about the areas you serve, which could help clients understand more about the services you offer in their community.
Pricing guide: Include a tool for visitors to get an estimate for different services based on various factors, giving potential clients a clear idea of what to expect in terms of costs.
Contact section: Have a contact form or clear details for inquiries. Add your location with maps, directions and business hours if applicable.
Quote request forms: Use an online form for visitors to ask for service quotes, book appointments, subscribe to updates or take other relevant actions.
Calls-to-action (CTAs): Place noticeable buttons or links encouraging visitors to contact you or request a service.
Learn more: Wix SEO
Once your marketing plan is in place, it's essential to track your progress and adjust as needed. Use analytic tools like Wix Analytics or Google Analytics to see what's working and what isn't. Be prepared to adjust your strategy as needed—marketing is an ongoing process that evolves with your business and the market.
Investing time and resources into marketing your handyman business is not just about getting immediate jobs—it's about building a sustainable future. Here's why starting a focused marketing approach is essential:
Increased visibility: The more people know about your services, the more potential jobs you'll land. By implementing marketing strategies, you can increase your visibility and reach a larger audience.
Competitive edge: A strong marketing strategy gives you a competitive advantage over other handymen who rely solely on word-of-mouth.
Customer trust: By presenting a professional image and sharing valuable content, you build trust with potential clients. This can lead to increased business and positive reviews, which are essential for future success.