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Mentor Spotlight with Daniel Winebush

Product designer Daniel shares why task switching helps with creative energy, and how working in Ikea influenced his design thinking


Tell us about yourself

I’m Daniel Winebush. I’m a product designer on the Components team in the Wix studio.

What is your current role?

I design and maintain the components in all Wix editors - creating new components for users to use on their websites and improving existing ones to be more versatile and up-to-date.

What is the biggest challenge in your role?

To predict the unpredictable. It’s my job to try to figure out all the possibilities that exist when someone is trying to use a product - what they would like to do, and which designs they would want to achieve. Then it’s about trying to allow them as many possibilities as possible.

What do you do when feeling stuck or frustrated in your design process?

Creativity is a resource that I have different amounts of during the day.

Feeling stuck is a sign for me to switch to a different task like browsing for inspiration or conducting research. Once I have more creative energy I’ll tackle the more creative problems.

What’s the best way to handle receiving negative feedback?

I try to remember that there is no one solution for each problem. So when I get negative feedback, it just means that the solution I came up with doesn't work for one person. It doesn't mean it won’t work for any person.

Share with us something that inspires you that has nothing to do with design.

Graphic novels. You would be surprised by the amount of inspiration you can get from them as a designer - color, layout, rhythm - it’s endless.

Who or what has been the biggest influence on the way you think about design?

I was working at IKEA during my design degree, and there was a ton of information we needed to provide to the customers who had a very short attention span. I noticed a simple visual example can sum up a lot of explanations and resonate better.

What's the best advice you've received as a designer?

Any progress is progress. I try to put something up on a page and then revisit it. Each session moves me further down the line. You are the best critique of yourself, and revisiting your work gives you the opportunity and perspective to see how to make it better.


Nov 29, 2023

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