Why millions choose Wix to build their website

Both Wix and Squarespace offer AI tools, but Wix integrates them more extensively. Squarespace’s AI tools are more focused on text generation. Wix boasts features like AI website creation through chatting with AI as well as multiple AI-powered design tools for images, content and video trailers. There are also AI marketing features including an SEO meta tag creator and much more.

Squarespace offers AI website design assistance through Blueprint AI, which helps with website structure and elements and also has AI writing assistant features for content creation.

Wix’s customizable website builder offers more freedom with its drag-and-drop editor. It allows for precise element placement and a wider canvas for design to create truly unique and business-ready websites. Wix Studio caters to agencies and design professionals where users can gain the most intricate design CSS control. Squarespace uses a block-editing engine with a grid-based layout, offering a more structured approach but with less flexibility in element placement. Squarespace’s Fluid Engine release in 2022, offers more flexible drag-and-drop capabilities but they are still within a controlled grid area.

Both platforms prioritize security and reliability. Wix boasts a 99.99% uptime rate and offers advanced protection measures. Squarespace also emphasizes security with a 99.9% uptime rate, built-in SSL encryption and dependable website infrastructure.

Wix and Squarespace both provide robust blogging features. Wix offers blog templates, AI tools for design and content creation and features for managing traffic like SEO and email marketing tools. It also allows for community features like member profiles, comments and contributor permissions. Squarespace offers flexible layout options and design tools, essential features like SEO optimization, social integrations and analytics, but lacks autosave and revision history.

Both Wix and Squarespace can help you create a professional online store. However, if you're looking to build a more scalable and feature-rich eCommerce business, Wix is the better choice.

Wix offers a robust eCommerce platform with features like:

• Abandoned cart recovery: Win back lost sales.

• Multiple sales channels: Sell on platforms like Amazon, eBay, and Facebook.

• Dropshipping: Expand your product range without holding inventory.

• Advanced features like shipping configuration and inventory management: Efficiently manage your shipping and stock levels.

While both platforms allow you to create a professional online storefront, if scalability and omnichannel selling are top priorities, Wix provides a more expansive eCommerce solution. Its built-in features, third-party integrations and payment options make it better equipped to support ambitious eCommerce businesses.

While both Wix and Squarespace offer strong marketing features, Wix has a slightly more comprehensive suite of tools and AI-powered features due to its AI email generator and social media marketing tools. Wix's AI email generator can create professional-looking emails with engaging content and layouts. While Squarespace offers an AI tool to help craft email content, it doesn't match the full capabilities of Wix's email generator. Wix also offers unified social media publishing and scheduling across various platforms, making it easier to manage your brand's social media presence. Squarespace, on the other hand, can connect with your social accounts but Wix takes it one step further by offering unified publishing and scheduling and more.

Wix’s marketing tools outnumber Squarespace’s, but both have helpful integrations and self-service features. The “best” solution depends on the types of channels you plan to engage on, and the types of automation you are after.

Wix takes the lead when it comes to SEO functionality. Its AI-powered tools, such as the automatic generation of optimized title tags and meta descriptions, save time and effort. Additionally, Wix's direct integration with Semrush provides a powerful platform for in-depth keyword research and analysis. Squarespace offers essential SEO features like mobile optimization, custom URL structures and image alt text, but it lacks the advanced capabilities and AI integration found in Wix.

Both Wix and Squarespace offer great support options. Wix offers 24/7 callback support in English, live chat, ticket submission and a comprehensive help center. Squarespace provides email support, live chat during business hours, social media support and a help center with various resources.

To migrate your site, follow these steps:

1. Export content from Squarespace: Consult Squarespace’s support on exporting your website files, text content, images and media.

2. Build your new Wix site: Sign up for a Wix plan and recreate your website using the exported content.

3. Connect your domain (optional): If you're keeping your existing domain, update the domain name servers to point to Wix.