FOUNDRY

by Wix Ventures

3 days of intensive workshops for startups, built to push products forward.

Foundry is an intensive program delivered through four curated cohorts in Boston, New York City, Tel Aviv, and San Francisco, designed to help founders refine their product, elevate user experience and design, and sharpen their go-to-market strategy using Wix’s proven methodologies across product, UX, development, and marketing.

No equity. No fees.

Workshops

Built where products are born

We turn Wix’s product-building know-how into 3 days of practical, hands-on workshops. Founders move fast while building with craft across product, UX, design, development, and go-to-market — guided by experts professionals who’ve built tech used by over 299 million people worldwide.

( 01 )

Product workshop

What should you build first?
Early-stage success comes from building the right thing, not everything. In this workshop, you’ll zero in on the core problem, lock in your “must-have” use case and turn it into a focused product scope.

You’ll leave with:
A clear MVP definition, prioritized features, and a practical product plan.

( 02 )

User Experience (UX) workshop

Who are you building for?
A strong product starts with a deep understanding of your user. This workshop will give you the tools to define your ideal customer, map their key journeys and identify where users get confused, drop off, or miss the value you offer. Learn to elevate your UI quality so your product feels trustworthy, intuitive, and consistent.

You’ll leave with:
Clearer user flows, a tighter onboarding experience, and a UX direction that supports stronger activation and retention.

( 03 )

Brand & Design workshop

How should your product look and feel?
Design is part of the product. In this workshop, you’ll shape a clear visual direction and build a strong brand identity that sets the product’s look, feel, and personality—while still highlighting what makes it unique.

You’ll leave with:
Stronger UI, a clearer visual system, and a design direction that supports conversion.

( 04 )

Dev & AI workshop

How will you ship faster without compromising quality?
Speed comes from a solid foundation. By the end of this workshop, you’ll know how to refine your architecture, tooling, and workflows, and learn where AI can genuinely boost your team—so you can iterate quickly without sacrificing quality, stability, or performance.

You’ll leave with:
A faster iteration workflow, clear build priorities, and a stronger technical plan for execution.

( 05 )

Go-to-Market (GTM) & Marketing workshop

How will users discover and adopt your product?
The key to building a community around your product is creating a great story. This workshop focuses on sharpening your positioning, crafting clear messaging, and outlining a practical early GTM plan—including channels, storytelling, and growth loops that match your stage.

You’ll leave with:
Stronger positioning, sharper messaging, and an actionable go-to-market plan for early traction.