Who We Are

by INNOVATORS,
for INNOVATORS

Wix started as a small startup with a mission to empower anyone with any skill level to create their dreams online.

Since then, we’ve grown into a global company, powering advanced design capabilities, AI solutions, and developer tools—alongside a complete operating system for the web.From eCommerce and bookings to CMS and marketing solutions, Wix is now used by hundreds of millions of people around the world to create, manage, and grow their businesses online.

But we haven’t forgotten where we started. Not long ago, we were early builders, navigating uncertainty with vision and grit. That’s why we established Wix Ventures: to back early-stage founders who are product-driven, design-minded and share our long-term vision. We invest in innovators pushing the boundaries of technology and we stand behind the ideas that build a greater web.

How we think

The philosophy behind every investment

( 01 )

Empowering Visionaries

We champion bold ideas and the people behind them, tackling big problems and turning ambition into world-class products, empowering visionaries to lead, disrupt, and build what’s next.

( 02 )

With You from
the Start

We invest early, in the pre-seed and seed rounds, when decisions are hardest and support matters most. Our belief is that the right partner can help set the foundation for everything that follows.

( 03 )

Smart Money,
Real Impact

Our support extends far beyond the check. We bring experience and industry know-how, go-to-market expertise and global reach to millions of creators, businesses, and partners – all with a founder-first mindset at the core of every investment.

( 04 )

Product-Driven
DNA

At Wix, we strive to build the best products in the world – pushing the limits and always aiming towards excellence. We back startups who are looking to do the same, guiding them with years of technical knowledge and our product-driven approach.

( 05 )

Community & Collaboration

We foster a vibrant community where founders, experts, and operators connect, share and grow together – because innovation thrives in great company.

( 06 )

Investing Alongside Global Powerhouses

We partner with leading global VCs who share our belief in the next generation of founders – combining our strengths to deliver real, long-term value.

How we power your wins

We help you grow in only the ways Wix can, offering access to a global community of Wix users, meaningful connections within our founders network, and shared knowledge from our world-class experts. From R&D to design, our team has built and innovated products used by over 260 million people worldwide. We don’t just invest – we roll up our sleeves and help you build.

Advisory Program

We connect founders with advisors to refine product strategy, craft exceptional user experiences, identify growth opportunities and unlock new possibilities. Through 1:1 sessions, hands-on workshops, and deep dives with Wix experts, we help our portfolio companies move faster, make smarter decisions and stay focused on what matters most – building something great.

The Founders Guild

The Founders Guild is inspired by our organizational structure – built around the philosophy that all disciplines need a hub to foster collaboration, learning, growth and enforce the highest professional standards. Through peer review, curated content, and inspiring talks with industry leaders, we empower founders to reach the height of potential.

Wix Ecosystem

Our live sandbox of millions of actively engaged, global users – from self-creators and small businesses to agencies, enterprises and fast-growing brands – gives founders the ability to validate ideas, gain real feedback at scale and adapt quickly. Wix also serves as a design partner—offering insight, context and the opportunity to pilot new concepts in a real-world environment. This strategic advantage is designed to accelerate growth, reduce guesswork, and build with real-world insight.