WIX LEGENDS
Your presence, always on
Create your Legend, an AI-powered presence built to represent you and engage with visitors in real time.



Always be present, even when you're not.
Book more clients
Get new leads and bookings handled for you while you focus on your work.
Engage your audience 24/7
Keep conversations going with fans and followers, even while you sleep.
Sell smarter
Your Legend explains your services, answers objections, and helps users take action.
Handle FAQs
Your Legend instantly responds across chat, email, and more so you don’t have to.
Stay on Brand
Create a voice that stays consistent throughout all communications.
Showcase your portfolio
Have your Legend walk people through your work, projects, or creative process.
Try you before booking
Give people a taste of what it’s like to work with you before they commit.
Build your legacy
Capture your voice, ideas, and approach so others can benefit, both now and later.
Host interactive Q&As
Let users ask questions and get answers in your voice, on your site or anywhere.
Looking for something else?
Your Legend is flexible. Whether you're building a brand, pitching ideas, or doing something entirely your own, create the presence you have in mind.




Create your own
01 · LOOK
Choose your look.
Create an avatar that looks like you, or start with a pre-made stock avatar that fits your brand.
02 ·VOICE
Create your voice.
Record your own voice so your Legend will speak just like you do, or pick from a list of pre-recorded voices.
03 · KNOWLEDGE
Add your knowledge.
Give your Legend everything it needs to best represent you or your business. Add and manage knowledge sources like your website, business files and more.
04 · BEHAVIOR
Customize interactions.
Set how your Legend behaves and engage with visitors by customizing its tone of voice, how conversations flow and what words to use or avoid.
Your Legend takes on the work that you don’t get to.
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_3d984732211b423492308d37cb751e51~mv2.jpg)
Coaching
Camila
Corporate trainer
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_39aef22fdb7b4876abfdccfc6c324daa~mv2.jpg)
Nutrition
Omar
Nutrition
![Example Legend for a [profession written below the name]". for example: Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_40c9fc1bf59e4c418e49c39b3543b428~mv2.jpg)
Creative
Silvia
Ceramic artist
![Example Legend for a [profession written below the name]". for example: Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_4bcf599fac284509a80d8987270e655b~mv2.jpg)
Design
Jenifer
Interior designer
![Example Legend for a [profession written below the name]". for example: Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_b837596c34714c4596768c8abb07b766~mv2.jpg)
Training
Colin
Corporate trainer
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_3d984732211b423492308d37cb751e51~mv2.jpg)
Coaching
Camila
Corporate trainer
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_39aef22fdb7b4876abfdccfc6c324daa~mv2.jpg)
Nutrition
Omar
Nutrition
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_40c9fc1bf59e4c418e49c39b3543b428~mv2.jpg)
Creative
Silvia
Ceramic artist
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_4bcf599fac284509a80d8987270e655b~mv2.jpg)
Design
Jenifer
Interior designer
![Example Legend for a [profession written below the name]". for example: "Example Legend for a Nutrition](https://static.wixstatic.com/media/3ae05b_b837596c34714c4596768c8abb07b766~mv2.jpg)
Training
Colin
Corporate trainer
Share it. Embed it. Reach it at any time.
01 · ANYWHERE
Send a direct link
Share a link to your Legend’s page so your visitors can interact from anywhere.
02 · ON YOUR SITE
Add it your site
Embed your Legend into any page.
03 · IN REAL TIME
Interact in real time
Visitors can engage whenever they choose
through video, voice, or chat.
Know who’s talking. Learn what they need.

INSIGHTS
Track interactions. Spot trends.
Daily traffic, channels, intent, and topics — in one view.

INSIGHTS
Every visitor. Every conversation.
See who showed up, when they came back, and what they said.
FAQ
What is Wix Legends?
Wix Legends is an AI-powered platform that lets you create your own Legend: a digital presence built to represent you and engage with visitors in real time.
Create a Legend that represents you, with an avatar based on your appearance, or choose a ready-made character for your business or brand. Customize its voice, knowledge, and personality to create an experience that reflects who you are or what you represent.
Your Legend can interact with visitors through text chat, voice calls, or video calls, even when you're not available.
What if I don't want my Legend to look like me?
You can create a Legend using your own appearance and voice, or choose from ready-made looks and voices.
You can also create a custom look from an image you upload. Your Legend's knowledge, personality, and behavior are configured separately, so you can choose the representation that best fits your needs.
How is a Legend different from a chatbot?
A chatbot answers in a text box. Your Legend has a look and a voice, so visitors can see and hear a digital person rather than just read text. They can interact with it through text chat, voice calls, or video calls.
Your Legend also reflects the knowledge, personality, and behavior you choose. You can customize how it communicates, including its tone of voice, response length, creativity, and goals, to create an experience that fits your business, expertise, or personal brand.
What type of knowledge should I add to my Legend?
Start with the information your visitors ask about most often, such as your services, products, process, or policies.
You can add knowledge in several ways:
Files: Price lists, brochures, documents, and images.
Links: Websites, Specific pages, articles, and other published content.
Snippets: Short pieces of text containing information, policies, or opinions.
As you add knowledge, your Legend has more information to use when answering visitors. Insights can also help you identify knowledge gaps and understand which topics people ask about most often.
What if my Legend doesn't know the answer?
Your Legend uses the knowledge you provide to answer visitors' questions and is designed to stay within its area of expertise.
If your Legend can't answer a question confidently, the question can appear as a knowledge gap. You can use these insights to identify what information to add or improve.
Who can talk to my Legend?
Anyone you share your Legend's link with can interact with it, whether through your website, social media, email, or a direct invitation.
You can also control who can start a conversation. By default, everyone can interact with your Legend. You can change this to Members only, which requires visitors to sign up or log in before starting a conversation.
You can choose which conversation types to offer, including text chat, voice calls, and video calls.
Can I add my Legend to my site?
Yes. You can add your Legend to a Wix site or embed it on another website.
On a Wix site, add the Legends widget to your page and connect it to your Legend. For other websites, you can use the embed code provided in the Legends dashboard.
You can customize how the widget looks and share your Legend in other ways, including through a direct link, social media, or email.
How can Wix Legends help me grow my business?
Wix Legends can help you extend your online presence and make it easier for visitors to learn about your business.
Your Legend can answer common questions, explain your services or products, and engage with visitors through text chat, voice, or video. This helps you stay available beyond the hours you work and gives visitors another way to connect with your business.
You can also use Insights to understand how people interact with your Legend, which topics they ask about, and where you may need to add more knowledge.
