From 400k to
600,000+
Active online stores worldwide
140%
YoY growth in sales transactions
114%
YoY growth in overall sales revenue
JAN-19
FEB-19
MAR-19
APR-19
MAY-19
JUN-19
JUL-19
AUG-19
SEP-19
OCT-19
NOV-19
DEC-19
JAN-20
FEB-20
MAR-20
APR-20
MAY-20
JUN-20
JUL-20
AUG-20
SEP-20
OCT-20
NOV-20
Choose a country to track its growth.
Monthly Sales Revenue
As lockdowns, closures and social distancing became a new way of life, so did online shopping. As nations across the world addressed unpredictable challenges, one thing remained the same: the growth in eCommerce. Global sales revenue grew over 139% between February and May when COVID-19 first hit—and has been steadily growing since, peaking over the holiday season.
IN 4 MONTHS
As the world began to go into lockdown, the ripple effect of staying home meant big business for eCommerce retailers. People started to stay indoors, purchasing items to make their living spaces more comfortable as the year went on.
Days With the Highest Growth in Sales Transactions (YoY):
June 30th
523%
MEXICO
May 15th
352%
UNITED KINGDOM
April 29th
1,707%
JAPAN
April 24th
343%
FRANCE
May 5th
295%
USA
June 9th
655%
BRAZIL
+125% YOY
Stores across the globe saw triple digit revenue growth
5.2%
Stores in the UK had the highest conversion rate
$117
Stores in Japan had the highest Average Order Value (AOV)
Direct
Organic Search
Referral
Paid Search
Social
33.31%
28.55%
15.01%
11.06%
3.83%
3.33%
2.80%
2.11%
3.1%
2.4%
2.0%
2.1%
4.0%
1.2%
1.3%
7.6%
$79
$84
$52
$54
$78
$119
$44
$77
Traffic Source
% of Visitors
Conversion Rate
AOV
Choose a month to explore the global YoY growth in sales categories.
With end-of-year sales beginning in many countries, Brazil saw growth in the baby and child category (519%), which was eclipsed by Japan’s increase in the same category (10,315%). Ahead of Black Friday and Cyber Monday, the US saw a growth of 304% in the gifts category.
ANIMAL CARE & SUPPLIES
CLOTHING & ACCESSORIES
SCIENCE & TECHNOLOGY
ANTIQUES & VINTAGE
FOOD & BEVERAGE
HOME & GARDEN
HEALTH & BEAUTY
ENTERTAINMENT
KIDS & BABY
GIFT SHOP
