From 400k to
Active online stores worldwide
YoY growth in sales transactions
YoY growth in overall sales revenue
Choose a country to track its growth.
Monthly Sales Revenue
As lockdowns, closures and social distancing became a new way of life, so did online shopping. As nations across the world addressed unpredictable challenges, one thing remained the same: the growth in eCommerce. Global sales revenue grew over 139% between February and May when COVID-19 first hit—and has been steadily growing since, peaking over the holiday season.
IN 4 MONTHS
As the world began to go into lockdown, the ripple effect of staying home meant big business for eCommerce retailers. People started to stay indoors, purchasing items to make their living spaces more comfortable as the year went on.
Days With the Highest Growth in Sales Transactions (YoY):
Stores across the globe saw triple digit revenue growth
Stores in the UK had the highest conversion rate
Stores in Japan had the highest Average Order Value (AOV)
% of Visitors
Choose a month to explore the global YoY growth in sales categories.
With end-of-year sales beginning in many countries, Brazil saw growth in the baby and child category (519%), which was eclipsed by Japan’s increase in the same category (10,315%). Ahead of Black Friday and Cyber Monday, the US saw a growth of 304% in the gifts category.
ANIMAL CARE & SUPPLIES
CLOTHING & ACCESSORIES
SCIENCE & TECHNOLOGY
ANTIQUES & VINTAGE
FOOD & BEVERAGE
HOME & GARDEN
HEALTH & BEAUTY
KIDS & BABY
FROM 0 TO 18M
Launched in April this year, Get It hit their first million in just XXXX and have expanded into an $18M business in the 7 months since.
“We saw an opportunity to give people what they needed - direct to their homes. But we could never imagine this kind of growth for our store.”
FOOD & BEVERAGES
eCommerce in 2020
Live Sales Map
Record Breaking Sales
Sales Revenue Growth
Peak Growth Days
Top eCommerce Categories
Black Friday & Cyber Monday
The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store. Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations.
Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. Join over 600,000 stores worldwide—run and scale your eCommerce business on Wix.
© 2006-2022 Wix.com, Inc
WIX ECOMMERCE REPORT
LIVE SALES MAP
Discover how the world of eCommerce is changing by the second and where sales are being made right now.
2020 was a year that pushed business owners to reinvent themselves and adapt in order to survive and thrive. The pandemic changed eCommerce forever, causing a surge in growth and transforming the way people sell and shop online. The future is here to stay and shoppers expect brands to meet them where they are—online.
All data shown in this report has been collected from active Wix online stores.