How to Write Amazing Text

Answer these 6 important questions on your website, so visitors will know what you do and why they should choose you. 

Amazing Journeys You’ll Remember

Climb the highest peaks of the Swiss Alps on a guided 3-day expedition.

01

What do you offer?

Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do.

KEEP SCROLLING

 

02

Who is it for? 

Think about who needs your product, service or skills the most. Is it for everyone or just a specific group of people? Let them know they’re a good fit.

Try filling this in:

“Whether you’re ________ or __________ we’ve got something for you.”

KEEP SCROLLING

Trips

Adventure Awaits

We offer trips for all levels whether you’re a novice or expert climber.

 

03

Think about a problem you’re solving - it can be big or small. List both the practical and emotional benefits you offer, for example, “Learn climbing skills” and “Make lifelong friendships”.

Why do they need it?

Bullet points make it easier to read.

KEEP SCROLING

Climb the Highest Peaks 

01

Develop your alpine skills

Build your confidence and technique.

02

Learn climbing basics

Place gear and build belay anchors.

03

Make lifelong friendships

Your climbing group will feel like family. 

04

What’s your story?

Everyone loves a good story. Tell visitors a little about yourself,

how you got started and what you’re passionate about.

This will give visitors a reason to believe in you.

Your website should sound like you, so write as you speak. You can always tighten up the text later.  

KEEP SCROLLING

About Us

Our Story

The Mountaineer is a family-run company, started by John and Mark Lynwood, climbing-enthusiast brothers. After 10 years of climbing together across The Andes of Peru to The Matterhorn of Switzerland, they opened their 3-day expeditions for the public. Their passion for fun, adventure and climbing only grows year after year.

05

Why should they trust you?

Show that you’re trustworthy. Build credibility by displaying customer reviews, achievements, or the number of clients you’ve worked with. Make sure you’re using real reviews—and don’t be afraid to display a few different opinions.

KEEP SCROLLING

The guides were so friendly and easy to follow.

Mel Walker

 
 
 

03

Why do they need it?

Think about a problem you’re solving—it can be big or small. List both the practical and emotional benefits you offer, for example, 

“Learn climbing skills” and “Make lifelong friendships”.

Bullet points make it easier to read.

KEEP SCROLLING

Benefits

Go to Wix.com from your desktop to keep working on your website.

06

What’s next?

Make it exciting to act! Now that you’ve told your customers everything they need to know, what do you want them to do next? 

Include a button to make a purchase, book an appointment, subscribe to your mailing list or view your portfolio. 

KEEP SCROLLING

 
 

Make Every Word Count

This website was designed with Wix.​

© 2006 - 2019 Wix.com, Inc​