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[ HEIDI'S STORY ]
Women have the push-up, now men have Heidi Whities. These briefs change the way men feel about their underwear. The collection was created to give every man the confidence and lift he needs for when the unexpected happens. Like when it's laundry day and you have no pants. But who needs pants when your briefs are this sexy.
“It’s important for men to feel beautiful from the inside out."
Another Successful Business Venture
I never expected to be a men’s underwear pioneer after being a supermodel, television personality, fashionista, and mother of four. When I see an opportunity, I go for it.
Check out my other passions- Heidi Highs & Heidi Lows and Heidi’s Hideaways.
The Evolution of the Brief
[ LESS IS MORE ]
1915
1925
1950
2015
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