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5 Steps to Get Great Content

Make your message clear & fun to read with amazing web copy

Go to from your computer to start writing great content.

Before you start writing, you need to ask yourself some questions about who you’re writing for and what challenges they face.

Know Your Audience

Take a look at what Mandy the wedding planner asks herself about her audience: 

Who are you writing for?

Couples who want a unique, unforgettable wedding 


What are their challenges?

Budget, logistics, general stress


What are they looking for on your site?

Services, testimonials, price list, contact info

Answer the ‘So What?’

Once you understand who your audience is, the next step is to answer how you can make their lives easier.

Now that you’ve put yourself in your audience’s shoes, you can start drafting your copy. Your website should sound like you, so write as you speak - you can always tighten up the text later. Imagine that you’re having an informal conversation with your clients.

Say It, Write It

Keep It Short & Sweet

Here are some tips to keep in mind when you’re editing your text:

Use bullet points to break down long lists of ideas 


Introduce sections with brief, fun titles that’ll draw attention (think BuzzFeed!)


Stick to one key message for each section


Keep sentences short and focused

You don’t have to go at it alone. Send your finished copy to a trusted friend for an honest review. Ask them if it’s clear, interesting, and most of all, fun to read! An outsider’s perspective is a great way to get an unbiased second-opinion on your text (and catch those pesky typos).

Get a Little Help from Your Friends

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Now it’s your turn!

Still need some help writing? Check out our list of highly-recommended Fiverr freelancers

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