The Law Office of Robert Tsai is a shining example of our combined capabilities at Axer Strategies and Estrada Marketing. As a legal firm needing a robust online presence, we undertook a comprehensive approach to meet their specific needs.

We began by building a powerful brand strategy and positioning, which involved developing a distinctive logo, color palette, and font design. This formed the basis of a brand board and style guide, which was compiled into a user-friendly Canva brand kit.

Next, we turned our attention to the website strategy & execution. Following a detailed SEO audit, we crafted a tailored content and SEO strategy, optimizing their online visibility on key search engines via the set-up of SEO platforms like Google Search Console, Bing Webmaster, and SEMrush.

Our team also designed and implemented a marketing automation strategy. This involved setting up analytics tags, facilitating monthly reporting, and claiming external listings for maximum reach. Additionally, we laid out a social media strategy, an email marketing plan, and designed business cards, email signatures, letterheads, and envelopes, keeping a consistent brand image across all touchpoints.

Knowing the importance of visual appeal, we also organized a photoshoot for website photos and planned an engaging blog/content strategy. This was supported by a client testimonial acquisition plan to further enhance their credibility and online reputation.

Special attention was given to local SEO strategy due to the nature of their business, and an online advertising strategy was deployed to drive traffic. Bi-weekly progress meetings ensured alignment and transparency throughout the project.

The result was a holistic digital transformation that has empowered the Law Office of Robert Tsai to effectively engage with their target audience, fortify their online presence, and foster business growth.

At Axer Strategies and Estrada Marketing, we were honored to provide a full suite of digital marketing services to The Patterson Law Firm, a renowned legal practice with specific branding and online presence needs.

Our journey began with the design of a unique and professional logo that reflected their brand ethos. We created a distinctive color palette and font design, ensuring brand consistency across all platforms. These elements came together in a comprehensive brand board and style guide, offering an easy reference for all future branding endeavors.

A crucial aspect of our collaboration was the website strategy and execution. We designed and developed a responsive, user-friendly website that not only provided information about their services but also resonated with their target audience. With a bespoke content and SEO strategy, we optimized their site for search engines using key platforms like Google Search Console, Bing Webmaster, and SEMrush.

Our team devised a marketing automation strategy, setting up analytics tags for tracking website performance, enabling monthly reporting, and claiming external listings to broaden their digital footprint. To further engage with their clientele, we established an effective social media strategy and an email marketing plan, creating a cohesive online presence.

Brand consistency extended to the design of their business stationery, including business cards, email signatures, letterheads, and envelopes. To further enhance their digital image, we facilitated a photoshoot for website visuals and drafted a dynamic blogging/content plan to keep their audience informed and engaged.

Our engagement with The Patterson Law Firm culminated in an effective local SEO strategy, critical for their location-based services, and a tailored online advertising strategy to drive targeted traffic. Bi-weekly progress meetings ensured the project stayed on track and in alignment with their objectives.

In summary, our partnership with The Patterson Law Firm resulted in a comprehensive digital identity that not only captured their brand personality but also positioned them favorably in the digital sphere for increased visibility, engagement, and client acquisition.

Complete redesign and migration to Wix Studio. Created a website connected to a new CMS and expanded all the service area pages. The website is fully SEO optimized and completely responsive. 

We've grown an expertise in law firm websites. 

Project Overview for SabreCon's Website Redesign and SEO Optimization
Client Background:
SabreCon is a construction and utility services company based in Limpopo, South Africa, focusing on infrastructure projects, renewable energy solutions, and utility services. They aim to enhance their online presence to attract more local clients in Mogwadi and Dendron while emphasizing their core services like TLB hire, crane truck hire, and plant hire services.

Initial Consultation
The project began with a 30-minute free consultation to understand SabreCon's business operations, target audience, and goals for their website. Key discussion points included:

Current customer acquisition methods.
Previous marketing efforts and their effectiveness.
Specific search terms customers might use.
Competitors and differentiators.
Willingness to invest in website improvements.
Website Redesign Strategy
Professional Design: We selected a sophisticated Wix template and customized it to reflect SabreCon's brand, using their logo, brand colors, and high-quality images. The design focused on creating a professional, easy-to-navigate website with a single-page layout that can be expanded later.

SEO Optimization:

Keyword Strategy: Implemented a comprehensive keyword strategy categorizing keywords into primary, secondary, and long-tail to optimize the content for search engines. This included high-volume keywords like "TLB Hire" and "Crane Truck Hire" and more specific services like "Renewable Energy Plant Maintenance."
Localized SEO: Integrated local keywords to capture searches from Mogwadi and Dendron effectively.
Content Development:

Main Section: Highlighted SabreCon's core services with compelling copy and strong calls to action (CTAs) to drive user engagement.
About Section: Detailed SabreCon's expertise, including their CIDB Level 5 certification and commitment to safety and quality. Mentioned their impact on local communities to resonate with potential clients.
Projects and Services: Featured key projects and detailed service offerings to showcase SabreCon's capabilities and unique value propositions.
Accessibility and Mobile Optimization: Ensured the website adhered to WCAG 2.2 standards for accessibility and was fully optimized for mobile devices, providing a seamless user experience across all platforms.

Technical Setup:

Registered the website with Google Search Console and installed Google Analytics for performance tracking.
Integrated a streamlined contact form with automated follow-up emails to encourage engagement and track interactions.
Implementation and Results
Logo and Design Refresh: Updated the logo and website design to attract more customers, ensuring it was professional and easy to navigate.
Content Optimization: Infused the website with SEO-optimized content, focusing on high-volume and localized keywords.
Visuals and Media: Utilized high-quality images and visuals to enhance engagement and showcase SabreCon's projects and services.
Contact Automation: Set up automated email responses for contact form submissions to improve client communication and engagement.
Conclusion
The comprehensive website redesign and SEO optimization project for SabreCon resulted in a professional, engaging, and highly visible online presence. By focusing on a user-friendly design, strategic SEO integration, and effective content development, we enhanced SabreCon's ability to attract and convert local clients in Mogwadi and Dendron. This project not only improved their online visibility but also set a solid foundation for future digital marketing efforts.

This structured approach can be replicated for other businesses looking to enhance their online presence and drive business growth through effective website design and SEO optimization.

Client: Big Twelve Distributors
Industry: Liquor and Spirits Distribution
Services Provided: Website Design & Development, SEO Optimization, Brand Strategy

Overview:
Big Twelve Distributors, a distinguished Texas-based distributor of a wide range of alcoholic beverages, entrusted us with enhancing their online presence. Our goal was to develop a website that aligns with their brand identity and utilizes SEO for improved visibility and user engagement.

Website Design & Development:
Our approach to website design focused on creating a user-friendly, visually appealing, and responsive interface. We ensured intuitive navigation and mirrored Big Twelve Distributors' ethos of sophistication, professionalism, and approachability. Utilizing modern web development techniques, we crafted a seamless cross-device user experience, elevating the brand's digital reputation.

Branding:
Our branding strategy was dual-fold: reinforcing Big Twelve Distributors’ established identity and introducing compelling elements that resonate with their audience. The website was infused with a consistent color scheme, typographic details, and imagery, reflecting their premium position in the market as a high-end spirits distributor.

Logo Design and Visual Identity:
The logo design process was carefully crafted to embody the brand's identity and values. We used specific fonts like Bebas Neue, Alatsi, Bayon, and Anton to maintain a consistent, sophisticated, and approachable image across the brand's visual identity.

Color Palette Implementation:
The chosen color palette of Oxford Blue, Slate Gray, Persian Red, and Satin Sheen Gold was integrated throughout the website and branding materials. This palette underpins the brand's luxury appeal and Texas roots.

Imagery and Visuals:
We strategically selected imagery for the website, including product photography and lifestyle images that align with the brand's messaging and target audience. These visuals further cement the brand's position in the luxury spirits market.

SEO Strategy:
SEO was a key focus, with extensive keyword research targeting industry-specific terms and region-focused keywords. We implemented tailored meta tags, alt text, and SEO-rich content to enhance the site's visibility and search ranking.

Content Strategy:
Our content strategy aimed to engage, inform, and convert. From compelling landing page copy to informative product descriptions and an updated blog, each piece was optimized for search engines and user experience.

Results & Impact:
The revamped website has significantly elevated Big Twelve Distributors' online presence, leading to increased traffic, higher search engine rankings, and improved user engagement. The site’s design, coupled with our targeted SEO and content strategies, has positioned Big Twelve Distributors as a leader in the liquor and spirits distribution industry, extending their reach beyond Texas.

This project exemplifies our expertise in delivering comprehensive web solutions that seamlessly integrate aesthetic design with robust SEO and brand strategy. Our collaboration with Big Twelve Distributors demonstrates our ability to enhance a brand's digital footprint and catalyze business growth.

We've successfully executed a holistic marketing and brand development project for Hassell Family Law, focusing on creating a robust digital presence and enhancing client engagement. Key highlights of our services include:

Brand Development: We crafted a distinctive brand identity for Hassell Family Law, anchored by the "Smarter Path For Your Divorce" slogan. This included designing a logo, selecting a color palette, and establishing a brand voice that resonates with the firm's values and target clientele.

Website Development: Our team developed a user-friendly, responsive website that effectively communicates the firm's services and ethos. The site features a clear navigation structure, professional design, and integrated contact forms for enhanced user experience.

SEO Services: We implemented a comprehensive SEO strategy tailored to local and broader markets, focusing on keyword optimization, content creation, and on-page SEO enhancements. This strategy aimed to improve the firm's online visibility and search rankings, particularly in Montgomery and Harris Counties.

Content Strategy: The development of an extensive content plan, including blog posts and resource materials, was pivotal. This strategy emphasized educating and engaging potential clients while reinforcing the firm's expertise in family law.

Digital Marketing Initiatives: We established a consistent social media presence across platforms like Facebook, Instagram, LinkedIn, and Google My Business.

Client Engagement and Automation: Automated marketing systems were implemented for efficient lead management and client follow-ups. Email marketing campaigns, including newsletters and birthday emails, were designed to maintain engagement and build client relationships.

Through these efforts, Hassell Family Law now boasts a strong, cohesive brand and a dynamic online presence, poised to attract and engage clients seeking knowledgeable and compassionate legal services in family law.

Client: The Barbee Law Firm, a distinguished family law practice in Houston, Texas, specializing in complex legal matters including divorce, child custody, and asset division.

Objective: To establish a robust online presence for The Barbee Law Firm, emphasizing their expertise and client-centric approach in family law.

Key Highlights:

SEO Optimization: Implemented a comprehensive SEO strategy tailored to family law. This included keyword research focusing on high-volume and high-converting terms relevant to the firm's specialties, such as "Texas divorce law," "child custody expert," and "complex asset division." Meta descriptions and title tags were crafted for maximum search engine visibility, ensuring the firm appears prominently in relevant searches.

Branding and Messaging: Developed a cohesive brand narrative that resonates with the firm's target audience. Emphasized the firm's commitment to guiding clients through challenging times with expertise. This narrative was consistently applied across all digital platforms to strengthen brand recognition.

Website Content and Structure: Started from scratch and aligned with SEO best practices while maintaining a client-friendly tone. Each service page, from Divorce to Mediation, was carefully crafted to address potential client concerns, showcase the firm's expertise, and encourage engagement.

Keyword Research and Optimization: Extensive keyword research was conducted to identify relevant search terms for the legal field. This research informed the creation of optimized meta descriptions, title tags, and headers to enhance the website's visibility on search engines.

Google My Business Profile: I crafted a concise description of The Barbee Law Firm, PLLC to be used on the Google My Business profile, highlighting key information about the attorney and her services.

Outcome: The Barbee Law Firm now enjoys enhanced online visibility, attracting a larger client base while effectively communicating their expertise in family law. The firm's website not only ranks higher in search engine results but also offers a user-friendly experience, reflecting the firm's professional image and client-focused values.

Axer Strategies, based in Dallas, Texas, stands out as a dynamic marketing agency that excels in delivering comprehensive marketing solutions. Our expertise spans across marketing consulting, strategy development, technology integration, and nearshore marketing services from Latin America and Mexico. We're recognized for our ability to craft customized, data-driven marketing strategies that resonate with diverse business needs.

In showcasing our skills and expertise, we took a hands-on approach in creating our own website. This project was a testament to our team's proficiency in utilizing the latest digital tools and technologies. By designing and developing our website in-house, we effectively demonstrated our capabilities in digital marketing and web development. The website not only serves as our digital footprint but also as a portfolio piece that reflects our dedication to quality, innovation, and the integration of advanced marketing technologies.

This self-built website is a clear example of our commitment to utilizing cutting-edge technology and creative strategies to deliver outstanding results, both for ourselves and our clients.

Client: Big Twelve Distributors
Industry: Liquor and Spirits Distribution
Services: Website Design & Development, SEO Optimization, Brand Strategy

Overview:
For Big Twelve Distributors, a Texas-based alcoholic beverage distributor, we first set up a "Coming Soon" website, followed by the development of a full-feature website. The initial site served to generate interest and capture leads while we worked on creating a comprehensive online presence that aligns with their sophisticated brand identity.

Key Elements:
"Coming Soon" Website: Launched a temporary landing page to tease the brand's offerings and gather customer interest. This interim solution featured essential brand messaging and a sign-up option for updates.

Full Website Design & Development: Developed a user-friendly, visually appealing website with intuitive navigation, reflecting Big Twelve Distributors' professionalism and approachability.

Branding and Visual Identity: Implemented a consistent color scheme, typography, and imagery across both the temporary and full websites to reinforce the brand's luxury positioning in the market.

SEO and Content Strategy: Focused on SEO optimization using industry-specific keywords to enhance visibility. Developed engaging content for the full website, optimized for both user experience and search engines.

Results:
The initial "Coming Soon" website successfully generated buzz and captured early interest. The subsequent full website significantly enhanced Big Twelve Distributors' online presence, leading to increased traffic and improved search engine rankings. This comprehensive approach has firmly established Big Twelve Distributors as a leader in the Texas liquor and spirits distribution industry.

My name is Chris Breytenbach, I am the General Manager for Sabre Construction, and we required a more professional-looking website. Axer Strategies & Estrada Marketing worked on the best plan for my budget. They first went through all the keyword research and all the content that needed to be on the website, and then, from there, they created an outline of the website in Word doc so I could provide feedback and corrections. Once all the content was laid out like we wanted, they worked on getting the design right. We are delighted with the results and are excited to see the impact on our business with this new professional and informative website. 

I highly recommend this team! David Estrada is committed to providing you with the best strategy for any marketing project you're looking to complete. 


I've had the pleasure of working with David Estrada and his talented team at Axer Strategies on our branding needs. Their approach was nothing short of impressive. From the get-go, the team dove deep into understanding my vision, meticulously crafting a logo that not only represented the brand but breathed life into it with the brand board.

Their enthusiasm was energizing, even when I threw them a curveball by changing the color palette mid-way. They didn’t just adapt; they excelled, ensuring the new palette was not only in line with my vision but also added a fresh, inclusive vibe to our brand. Their process of asking targeted questions and providing multiple options made the decision-making smooth and efficient. Impressively, it only took two rounds of revisions to nail it.

The culmination of their efforts was a comprehensive brand board that perfectly encapsulated WorkPax's ethos and aesthetic. It's a testament to Axer Strategies' dedication to client satisfaction and their expertise in creating a cohesive and appealing brand identity.

I'm beyond satisfied with the outcome and the journey to get there. It’s rare to find a team that truly listens and delivers with precision and creativity. A big shoutout to David and his team at Axer Strategies!

Hi there, I'm Taylor Walker from DFW Clinical Research. We're all about making strides in the healthcare field, and recently, we decided to ramp up our presence in the Dallas-Fort Worth area, targeting the vibrant 18-30-year-old demographic. That's when we brought Axer Strategies and Estrada Marketing on board.

First off, the logo revamp. We needed something that resonated with a younger audience yet stayed true to our professional roots. The team delivered a sleek, modern design with a color palette that's both eye-catching and sophisticated. It's not just a logo; it's a statement of our brand's evolution.

But there's more. Axer Strategies and Estrada Marketing didn't just stop at a visual makeover. They crafted a marketing strategy that's as dynamic as our target audience. We're talking a full spectrum of services - from social media buzz to engaging content, website tweaks, SEO finesse, impactful email campaigns, and even smart, budget-friendly paid ads. Their strategy is like a well-oiled machine, each part working seamlessly to amplify our reach and connect with our audience.

Working with this team has been a revelation. They're not just marketers; they're like our strategic partners, understanding our mission and translating it into a language that resonates with our audience. If you're looking for a team that can take your brand to the next level, Axer Strategies and Estrada Marketing are your go-to guys.

Hello all, I'm Caleb Patterson of The Patterson Law Firm. When I decided it was time to elevate my firm’s digital presence, I knew we needed experts. That's when we turned to Axer Strategies and Estrada Marketing, and it was one of the best decisions I've ever made.

First, the branding. I needed a logo that was both unique and professional. They delivered beyond our expectations, creating a color palette and font that perfectly encapsulated our brand ethos. They even put together a comprehensive brand board and style guide, making it a breeze for us to maintain brand consistency. But they didn't stop at branding. They also took our website to the next level. After an in-depth SEO audit, they crafted an excellent content strategy. They optimized our site using key platforms like Google Search Console, Bing Webmaster, and SEMrush, ensuring we're easily found by those who need our services the most. The marketing automation strategy they devised has also been a game-changer. With analytics tags and monthly reporting, we're now able to track our performance like never before. They also claimed external listings to broaden our digital footprint and put together a cohesive social media and email marketing plan. 

One thing that really sets them apart is their attention to detail. They even designed our business stationery, organized a photo shoot for our website, and drafted a dynamic blogging plan. It's like they've thought of everything. Local SEO was a big focus for us, given the nature of our location-based services. They nailed it. And the tailored online advertising strategy they deployed? Simply outstanding. We have bi-weekly meetings to ensure everything is on track, and the transparency is something we truly appreciate.

So here we are with a digital identity that not only captures who we are but also puts us in a prime position for client acquisition and engagement. If you're looking for a team that's strategic, effective, and downright brilliant, look no further. Axer Strategies and Estrada Marketing are the real deal.


Hey Robert,

We're so pleased to hear about your positive experience with Axer Strategies and Estrada Marketing! Your kind words mean the world to us. It's been a pleasure to see your digital marketing journey unfold, from the initial custom logo to a full-scale brand strategy and beyond.

We're especially glad to hear that our focus on local SEO and comprehensive reporting has made a meaningful impact on your business. Our goal is always to be more than just a marketing agency; we aim to be strategic partners who empower our clients to focus on what they do best.

Thank you for putting your trust in us, Robert. We're excited about what the future holds and look forward to our continued partnership.

Best,
David Estrada

Hey everyone, I'm Robert Tsai, and I run a legal firm. When I first reached out to Axer Strategies and Estrada Marketing, it was actually on the recommendation of a colleague. At the time, I was looking to offload the marketing side of things so I could focus more on business operations and my clients. Little did I know, I was about to embark on a complete digital marketing journey for my firm.

First up, the custom logo. I needed something that would not only stand out but also encapsulate the essence of my legal practice. They absolutely nailed it. But what started as a logo project quickly evolved into a full-scale brand strategy. From color palettes to fonts, they crafted a comprehensive brand identity for me, all neatly packaged in a user-friendly Canva brand kit.

Next, they tackled the website on Wix. After completing the local SEO research, they laid out a strategy that was pure genius. They got me set up on all the major SEO platforms like Google Search Console, Bing Webmaster, and SEMrush.

But the magic didn't stop there. They rolled out a marketing automation strategy (via Zapier) for a good user journey and set up analytics tags to be able to understand user behavior and have monthly reporting. They even claimed external listings to maximize my reach and put together a killer social media and holiday email marketing plan.

What really impressed me was their focus on local SEO. In the legal field, local visibility is everything. They got it spot-on. We still have bi-weekly progress meetings, which keep everything transparent and on track.

They helped organize a photoshoot for my website and developed an engaging blog and content strategy. Honestly, they thought of everything.

So here I am, with a fortified online presence and a growing business. Thanks to Axer Strategies and Estrada Marketing, I've been able to focus on what I do best, knowing that the marketing is in expert hands. If you're looking for a team that's not just smart but also incredibly strategic and effective, you've found them.

Wow, reading your review just made our day over here at Estrada Marketing! We're thrilled to hear how impactful our partnership has been for LCR-K9 Training. Your vision for a "modern yet vintage" logo was a fantastic challenge that we were more than happy to tackle. And it's great to hear that the Google My Business strategy is paying off, despite the initial reservations.

We always aim to be more than just a marketing agency; we want to be strategic partners who understand the unique needs and risks of each business we work with. Your success is our success, and we're excited to see where we can take LCR-K9 Training next.

Thanks for putting your trust in us, Brian. Here's to more growth, more clients, and more happy, well-trained pups in the DFW area!

Best,
David

Hey there, it's Brian from LCR-K9 Training of DFW! Man, where do I even start? Working with Estrada Marketing has been an absolute game-changer for my business. Before teaming up with them, I was pretty much relying on word of mouth to get new clients. Don't get me wrong, that's great and all, but I knew I had to step up my game if I wanted to reach more dog owners in the DFW Metroplex and beyond.

First things first, the logo. I had a vision in my head of what I wanted—something that is "modern yet vintage," with a German Shepard front and center. Estrada Marketing totally nailed it. They used Canva to create a bunch of different versions, and let me tell you, it was a challenge to land on the final one but when we did, it felt right. The final logo is distinctive, memorable, and it perfectly communicates what LCR-K9 Training is all about. It's got that western vibe but with modern elements. Just what I was looking for!

Now, let's talk about the website. I didn't have one, and honestly, I didn't think I needed one. But Estrada Marketing set me up with a Google My Business profile and created an SEO-rich website right there. It's straightforward, easy to navigate, and it's got all my Google reviews for new clients to see. Plus, it's free!

I was a bit skeptical at first, though. I mean, having a site on Google My Business felt risky. One wrong click and you could lose everything—reviews, website, the whole shebang. But Estrada Marketing reassured me. We discussed the pros and cons and helped me understand how to manage the platform responsibly. That put my mind at ease, and I gotta say, the results speak for themselves.

Since teaming up with Estrada Marketing, I've seen a steady flow of new clients coming in. People are finding me online, checking out my Google reviews, and getting in touch—all thanks to the killer online presence Estrada Marketing helped me establish. If you're a small-sized business looking to make some serious moves in the digital space, you've got to check these guys out. They know their stuff, and they put in the hard work.