"Personally, I have always been excited by any new technology, and mainly focused on the benefits to see how it can help tackle disadvantages. So with AI my attitude is: “Bring it on!”. In my opinion, a lot of skepticism is generated because people confuse the power of the designer with the power of the tool. It is often assumed that a designer is just someone who knows how to use a tool, but a good designer is someone who responds to a specific human need, and that usually goes beyond just aesthetics and visual output. For an AI tool to be able to create good results it will need good instructions. Throughout my career, I have never seen a complete written brief without needing to chat and brainstorm with the client. Therefore, to produce a typeface that is not only aesthetically pleasing but also accessible, functional, compatible, and working across different writing systems, it takes a significant amount of human interaction that goes beyond: “Hey AI Tool, please create a Geometric Typeface in five weights in Latin, Greek, and Cyrillic”. I often get asked if the world really needs more typefaces. While there is an abundance of choice for the Latin writing system, if we look at, for example, Simplified Chinese, which is used to write Mandarin, there are very few typefaces which support what is the most spoken language by native speakers. Consequently, there is a very large part of the world's population that cannot currently communicate in an expressive and complete typographic manner. This is often due to the complexity and time-consuming process for creating fonts for those writing systems, which makes it a prohibitive investment for most clients whereas AI tools could help generate typefaces in those writing systems faster. Creating something faster doesn't always go hand in hand with quality drop. For Chinese, for example, I foresee that the quality could increase as the type designers will be able to focus on refinements that are currently unsustainable due to time constraints. Reducing the production time and making it a more digestible investment could increase demand that could translate to more jobs for people from different parts of the world that could work with the initial AI output and turn it into a solid piece of design. Typefaces are a piece of design but also a complex piece of software. To function properly on laptops, phones, low resolution screens, ATMs, e-readers, VR headsets and many more devices, they need to be tested and assessed by human eyes. As I said earlier, no type designer just designs letters. Instead, they ensure that they create software that performs perfectly across all platforms to find the right solution for each of them. Finally, visually successful letterforms are not modular but heavily rely on optical refinements, which are not a set of instructions that can just be followed but a series of criteria that need to be assessed, chosen, discarded, adjusted, or ignored, that currently I cannot imagine a machine being able to perform successfully. On a macro level, I can see that it surely can successfully create something generic or super wild that could be useful in the early stages of the design process, but how could it bring visual cohesion or drive visual innovation that goes beyond the obvious? To conclude, I don’t think AI could replace the type design profession, which is actually one of the oldest still in existence, but as with any technological advancement it will create a shift in the industry that will need to be addressed to help type designers focus their amazing talent on the work that we always wish we had the time to do. "