Hi Creative Director!
Will AI take your job?

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A human based research on the future of the creative profession

The data we present on the website is based on the opinions of experts that we have collected in-house and among the design community, they should not be considered empirical data (we don't have a time machine :).
We do however strongly believe that all design professions are here to stay! This is an exciting time of change, we just need to pay attention, stay curious, and as always: keep learning and evolving - together.

ChatGPT | PROMPT: "WILL AI TAKE THE CREATIVE DIRECTION PROFESSION? "

"Artificial intelligence is one of those controversial technologies that will inevitably make people uncomfortable, and that's certainly true with any new technology that creates such a stir, worldwide. As a creative director, the question is whether to shun it or embrace it. Technology changes can be challenging to resist, but you can always find your inner voice and follow your creative path within new frameworks. It requires thinking abilities tailored to the client, curatorial work, and above all, a human eye to connect things. Artificial intelligence cannot replace (at least for now) one's sense of aesthetics and curation. Flexing your own adaptive nature and owning your distinct way of thinking is the only way to move forward in an increasingly turbulent environment."

AI can assist in aspects of creative direction, such as generating ideas or analyzing data, but the human touch and ability to make subjective judgments are essential to the profession. AI is more likely to augment creative direction rather than fully replace it.