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An eCommerce website that sells sunglasses.

Launch an online store and start selling today

Start for free. Upgrade anytime. 

A product page from an eCommerce site selling bags.

Build, run and scale all on one platform

Fully customizable storefronts

Use AI or start with a free eCommerce template to create a high converting site personalized to your needs.

Simplified store management

Manage inventory, orders and shipping with built-in tools and analytics. Do it all on the go with the Wix mobile app.

Seamless multichannel integration

Sell across top marketplaces like Google, eBay, Amazon, Instagram and more, all from your Wix dashboard.

Multiple ways to accept payments

Get paid online from major debit/credit cards, Apple Pay, Google Pay and more—or in person with Wix POS.

Built-in growth tools

Attract customers and boost sales with robust SEO, email marketing, paid ads and customer reviews.

Enterprise-grade infrastructure

Get secure, scalable multi-cloud hosting that’s built to handle up to 750 sales per second and comes with 99.99% uptime.

Take the leap like millions before you

The homepage of William Lachance’s eCommerce website built on Wix.
A social media post by Scandinazn.
The homepage of Lemontree & Co., an online store built on Wix.
The homepage of Built To Send, an eCommerce site built on Wix.
Danny D’s Mud Shop social media post.
A social media post by Cherry and Mint.
Homepage of Something Good Studio, an eCommerce website created on Wix.

Design a website that turns browsers into buyers

An eCommerce site being built by the Wix AI website builder.

Start with AI

Create a beautiful, personalized store in seconds with AI. Easily edit any detail to fit your needs and get your products online fast.

Templates for different kinds of eCommerce websites.

Or use our templates

Pick from 100s of free eCommerce templates designed to drive conversions, then customize to add your own unique touch.

Sell your own products, or find products to sell

An online store offering monthly subscriptions.

Physical products

Add a full catalog of products to your online store with up to 1,000 variants each. Upload your product list from a CSV file or seamlessly migrate your catalog with the Cart2Cart app. 

Dropshipping

Add ready-to-sell products from Wix’s dropshipping platform, or third-party apps—with fulfillment handled by the suppliers.

Print on demand

Add your designs to 100s of high-quality products, from T-shirts to headphones and let suppliers ship your custom merchandise directly to customers.

Digital products

Sell digital products, like music files, ebooks, online courses, images or gift cards.

Subscriptions

Easily manage and sell subscriptions and recurring orders to generate a steady revenue stream. 

Grow your business with built-in marketing tools

SEO and LLM visibility tools

Optimize your site to get found on Google and LLMs like ChatGPT.

Screenshot of the SEO Setup Checklist in the Wix user dashboard.

Google, Facebook and Instagram ads

Create and run Google, Facebook and Instagram campaigns right from your dashboard.

Google and social ads promoting eCommerce products.

AI-generated email marketing

Build fully automated email campaigns with a simple prompt.

An AI-generated email marketing prompt shown alongside its resulting email.

Coupons and loyalty program

Boost sales with coupons and keep customers coming back with special perks.

A coupon for an eCommerce website.

Built to sell. 
Ready to scale.

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