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What are wireframes? Plus, why they're key to successful product design
A product is only as good as its structure. Your wireframe is the foundation.
Eden Spivak
Dec 12, 20246 min read


Effective site mapping in 7 steps
Create a sitemap to improve navigation, user experience and search engine visibility.

Wix Studio Tech Design
Dec 12, 20245 min read


Leverage website heatmaps to optimize your designs
Website heatmaps use color to visualize user activity on a site, serving as a valuable tool in analyzing its performance.
Aaron Gelbman
Nov 10, 20246 min read


How product design makes life less ‘ugh’ and more ‘ahh’
Plus, the product design process in seven straightforward steps.

Wix Studio Tech Design
Oct 28, 20246 min read


How to create dark mode designs for websites
More users are turning off the lights and turning on dark mode.
Aaron Gelbman
Sep 25, 20245 min read


12 principles of good website design
While every website is a new project, some golden rules forever apply. Discover the north stars of web design.
Eden Spivak
Aug 2, 20246 min read


15 outstanding design system examples from leading brands
Design systems help companies scale while maintaining a cohesive brand identity.
Lillian Xiao
Jul 10, 202411 min read


5 practical tips to make your UX design process more efficient right now
The stages of UX workflows, ideation methods, and advice you can use to make your UX process more efficient.
Eden Spivak
Oct 27, 20226 min read


Gather's UI looks a lot like GameBoy. It's one of the best visions for the Metaverse we've seen
Virtual platform Gather's vision of the metaverse is approachable and nostalgic. It already has a $700 million valuation.
Lilly Smith
Apr 6, 20224 min read


The ultimate guide to beta testing your website
Everything you need to know about beta testing, from what it is, its various types, and the steps you need to take to beta test a website.
Lilly Smith
Nov 19, 20218 min read


Psychological research applied to interface design
A better understanding of user psychology results in better product design. Here are key principles and how they apply to design.
Eden Spivak
Aug 10, 20218 min read


Dark patterns: Crossing the line in design ethics
Dark patterns are UX design tricks meant to deceive users. Here’s how to avoid them and design with users’ best interest at heart.
Eden Spivak
Mar 15, 20217 min read


How to design for voice UI
The rapidly growing field of voice UI requires us to design for interfaces that are much more auditory than they are visual.
Eden Spivak
Dec 28, 20208 min read


What is neumorphism and is it here to stay?
A mix of skeuomorphism and flat design, neumorphism has made waves in the design community. But will the trend catch on?

Wix Studio Tech Design
Oct 28, 20209 min read


A look at how UX/UI design is portrayed in popular media
Interfaces in movies and TV shows tend to look unrealistic, but there’s a lesson to be learned from them.
Eden Spivak
Oct 14, 20209 min read


Designing and improving the UX of digital products for healthcare
Healthcare UX is a potentially life-saving field, yet design is still far from having a seat at the table in the medical sector.

Wix Studio Tech Design
Sep 23, 202011 min read


The power of microinteractions in UX design
Microinteractions can help craft a more engaging experience, while providing users with feedback and a sense of satisfaction.

Wix Studio Tech Design
Sep 9, 20208 min read


Designing tap targets: UI design best practices
Tap targets play a key role in any app or website’s interface. Follow these design conventions to ensure a smooth user experience.
Eden Spivak
Aug 17, 20206 min read


UX writing and how it shapes the product
Often overlooked, UX writing is what makes a product feel alive. When done well, it injects personality, guides the user and more.

Wix Studio Tech Design
Aug 12, 20208 min read


How to use empty states to your advantage
Often overlooked, empty states in an interface provide us with an opportunity to create more meaningful experiences and add value.

Wix Studio Tech Design
Aug 5, 20208 min read
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