Two years after launch, Wix’s HTML5 Platform Reaches 46 Million Users and Over 10 New Platform Deployments a Day
Company accelerates development to deliver the power of HTML5 with over 7,500 platform deployments, new features, apps and more in just two years
Tel Aviv, Israel, April 9, 2014 — Two years since launching its HTML5 website editor, Wix.com announced today that due to a massive and continuous development cycle of over 7,500 deployments to production to date, it has exponentially grown its platform’s capabilities. The two-year milestone is also marked with a new suite of HTML5 design, animation and interactive features that has just been released, allowing Wix users to add a dynamic new dimension to their websites.
Pivoting from its original Flash-based website creation toolset, which in April 2012 already had over 20 million users, Wix rapidly expanded its product suite in industry-leading directions that would not have been possible prior to the transition to HTML5. The leap in Wix’s technological offering has been the driving force behind the company’s ability to more than double its user base, attracting over 46 million users worldwide.
“Once we were certain an HTML5 platform would have the capability to deliver and exceed what we created on Flash, we set out to develop it. The core value of Wix has always been to simplify the web creation process for everyone, but the transition to HTML5 enabled us to do so much more: create an all-inclusive platform that lets anyone run their entire business online,” said Avishai Abrahami, Wix Co-founder and CEO. “While it was a challenging and technologically complex move, we succeeded in creating a robust web development environment without taking anything away from the beautiful and professional end result that our users have come to expect from Wix.”
A software company at its core, over the last two years Wix has released a steady flow of new features and capabilities to its HTML5 platform, with the goal remaining to constantly improve its products and services. Highlights include:
The leading HTML5 WYSIWYG editor on the market
Powerful design features including 3D galleries, animations, an image editor, page transitions and text and shape effects
Unique “Beyond Responsive” mobile optimization solution
A curated App Market offering seamless integration of over 190 Wix developed and 3rd party apps
1-click integration of branded email via Google Apps
490+ fully customizable HTML5 templates across all business verticals
Enhanced eCommerce capabilities through a native solution or 3rd party service integration
A Site History feature enabling users to view or restore a prior version of a website at any point
The company’s rapid and ambitious development roadmap is supported by an R&D methodology where developers, who represent 50% of the total employee base, have complete ownership and ongoing responsibility for monitoring and improving the new features they create. This work methodology further enables Wix to stay on top of a constantly changing technological landscape and quickly commoditize the continuous innovation in web design and interaction into new features offered to users.