I am acommercial and fine art photographer from Australia. I have been using Wix for a few years now and have enjoyed the freedom to design and build my own website in my own time. I am really happy with the HTML5 option and have seen much better traffic and a less bounce rate since I switched to HTML5.
I have average computer literacy and somehow still managed to build my own websites properly, but I am sure there is still much more to learn. I have been telling many clients and friends how affordable, fast and easy it is to do it yourself instead if spending thousands.
The main challenge in our highly competitive industry is being seen in a market place with too much choice. Designing my own sites is an extension of my own unique style which I have full control.