I am a director and cameraman specializing in TV commercials – I have been doing this for about 20 years or so and I am lovin’ it! It is a real honor to bring a creative team’s work to the screen and ultimately deliver positive results for your clients.
While I am constantly upgrading my camera systems and equipment, I consider myself a bit behind the eight ball in terms of the web and its related technologies. I wanted to be able to design and update my website by myself.
As Wix is web based, I am able to log in anywhere and anytime to add new content to my site. This is perfect as I am often on the road and need to share my ever changing work with potential clients. I wanted to be able to have large video files load quickly and play without interruption – the connection between Wix and Vimeo is perfect for my needs.
The main challenge in my industry is finding a method to share current work with potential clients in an efficient and timely manner. The old way was to create DVDs and send them by mail – costly and time consuming. With Wix I can update my site and send a link to it in minutes. I am also able to customize a page to align with a potential client’s needs.
I try my best to be thoughtful and flexible in terms of the style of the images and the tone of the commercials I create. Every client has a different story and audience – its important to understand your audience and tailor your approach to make a connection. I run a very calm set – I am thorough in pre-production so the shoot day runs smoothly which affords us the time to connect with the talent, put them at ease and get a great performance.
Wix has fantastic customer service – no question it’s too small, but the Wix staff is extremely patient and helpful. It is also refreshing that they don’t work off a script: they listen to you and speak to you like a regular person, you get a response custom tailored to your needs.