We are Rita Sorkina and Olesja Malej, two young mothers and creative entrepreneurs in Estonia, who partnered up to open up our own interior surface design studio. Our business idea was born from the need to create unique, fun and fairy tale like wall covering for our own children’s room. MiuRiO Decor is the fulfillment of our passion for hand-painted and digitalized patterns and nature-inspired views, transformed into functional, awe-inspiring, colorful and highly textured wall coverings.
Prior to MiuRiO Decor, Rita had a successful career in the financial sector, but was very happy to realize that her talents also lie in decorating, digital design and photography. Currently, Rita shares her time between interior design business and freelance photography. Olesja is an experienced digital artist and graphic designer, who has worked in video game industry and is an amazing and busy mom to her three children.
Rita started to use Wix free website builder a couple of years ago, when she decided to share her passion for photography with the wider audience online. With our interior surface design business page we considered different possibilities and other online website building services like BigCartel, for example, but still decided to return to Wix, as it allows much wider customization of design and user interface, providing quite decent eCommerce solution, at the same time.
Wix site builder was extremely easy at use and allowed all the required possibilities to fulfill without any coding. The greatest part for us is that when you build a website on a Wix platform, you can really concentrate on what’s important – the user interface, the layout and also the content. In other words, the appearance and functionality of the site, without being bothered by the complexity of “how to achieve it in coding”. There are still things to improve in the Wix website builder, but in general (considering the price) Wix is extremely flexible, functional, user-friendly and cheap :).
Currently we promote our designs mostly online – through our website and many social networking channels, as Facebook, Pinterest, Twitter and Polyvore and locally – also through our sales and printing partners. The main focus is promoting our business through interior designers (wall murals and customizable patterned wallpapers are quite unique products), retail outlets, specialized in sale of wall coverings and other decor products. On an international level we want to focus on major digital wall covering re-sellers. With the release of our product catalog, we hope to become more and reachable for most of the interested retail or corporate clients.
We are quite pleased that the traffic to our website has been increasing well ever since the first month it was launched. We have received a lot of positive feedback from our clients, partners and good friends. People compliment the looks and the content of our site, saying that it looks stylish, fresh, captivating and has a signature style to it.