Create the foundation for your email marketing practice by following these suggestions.
Grow your mailing list
Add a form to your site to collect the info of interested customers, and offer a one-time discount to drive signups.
Draft a welcome email
Set customer expectations—let them know how often you’ll write and the kinds of emails you’ll be sending.
Make a promotion plan
Use the email marketing calendar in your dashboard for campaign suggestions and plan ahead to stay organized.
What to Send
Mix it up to keep your content fresh and your customers engaged.
Keep customers in the know about new menu items, seasonal drinks, upcoming events, and more.
Offer exclusive discounts to reward your customers and encourage them to keep coming back.
Ask for customer reviews to boost your star ratings and help attract new customers to your restaurant.
Get the most out of your email marketing with these expert-level content tips.
Include a clear CTA
Calls to action should link to a page that’s relevant to the email. Promoting a new menu item? Link to the ordering page.
Test subject lines
They should be short, specific, and actionable—try different styles to see which ones get the best results.
Keep your list current
Remove inactive or bounced contacts from your list on a regular basis to ensure your analytics are accurate.