top of page Unveils Its #StartStunning Super Bowl Commercial Online Unveils Its #StartStunning Super Bowl Commercial Online

Features Memorable Past Super Bowl Commercials and Highlights the Powerful Business Impact of a Stunning Website

TEL AVIV, Israel, Feb. 03, 2016 — Leading web development platform (Nasdaq:WIX) shared its 30-second Super Bowl 50 commercial today. The spot will be airing during the 3rd quarter of the CBS broadcast on February 7th.

Wix’s spot features characters from DreamWorks Animation’s Kung Fu Panda 3 contemplating the idea of promoting Mr. Ping’s Noodle Shop with the ultimate marketing scheme — a Super Bowl commercial. However, they soon realize that the true cornerstone of every successful business promotion is to #StartStunning with a Wix website.

As part of its #StartStunning campaign, the web development platform has released multiple funny, made-for-web teasers showing the characters testing “out-of-the-box” marketing tactics that business owners may think are essential for promoting their ventures. The Super Bowl commercial, and all other campaign materials, have been developed in collaboration with DreamWorks Animation. Watch the commercial here:

“For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story,” said Omer Shai,’s CMO. “We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad.”

“One realizes how iconic Old Spice marketing creative has become when you see Po from Kung Fu Panda 3 take on the manly Old Spice guy persona from our timeless ‘The Man Your Man Could Smell Like’ spot,” said Janine Miletic, Old Spice Brand Director at Procter & Gamble. “We’re truly honored to be included in Wix’s tribute to memorable Super Bowl commercials this year.”

Coming off the heels of last year’s successful #ItsThatEasy campaign, Wix’s repeat-performance at the Super Bowl is part of a continued strategy to position the company as the leading platform for creating, managing and growing a business online.

Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this press release are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading “Risk Factors” in the company’s 2014 annual report on Form 20-F filed with the Securities and Exchange Commission on March 31, 2015. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

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