New Technology Platform Highlighted by Commission-Free Online Ordering, Enabling Restaurateurs to Build and Manage Their Businesses on Wix
TEL AVIV, Israel, March 09, 2016 — Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced today the launch of Wix Restaurants, a revolutionary all-in-one DIY solution that enables restaurant owners to build and manage their business online, commission-free. Wix Restaurants is the first true DIY online ordering platform of its kind, providing seamless online and mobile experiences for restaurant customers, freeing business owners from relying on commission-based food ordering marketplaces, which charge up to 15% of each transaction, and costly tailored web platforms, which can cost thousands of dollars.
Repeat customers comprise over 60% of sales to quick service, fast-casual, casual dining and family dining restaurants and over 50% to fine dining restaurants.1 By providing a complete food ordering solution on a restaurants’ website and eliminating the reliance on commission-based marketplaces for search and discovery that is not needed by repeat customers, Wix Restaurants changes the economics for business owners.
Wix Restaurants is a complete product suite designed to address the unique needs of restaurants online:
Beautiful online menus that can be easily customized and added to a restaurant’s Wix website and Facebook business page
Commission-free online ordering that enables restaurants to take orders from customers directly from their website and accept online payments with integrations to 16 leading payment processors including PayPal, Stripe, and Authorize.net
Enhanced customer payment options including on-site payments, split payments and fast check-out for return customers
Customer management and communications through Wix ShoutOut for integrated e-mail and social marketing, while maintaining full control over contacts and interactions
Full mobile solution including mobile websites and menus, mobile ordering and mobile payments
Tailored website templates specifically built for restaurants
“Wix remains committed to our goal of providing business owners and professionals a complete online solution for launching and managing the business of their dreams,” said Avishai Avrahami, Co-Founder and CEO of Wix. “Wix Restaurants is our latest addition of vertical software applications, enabling restaurant owners to manage every aspect of their business, from creating a stunning website and marketing to customers to taking orders online and managing their business workflow.”
In this increasingly digital age, online and mobile ordering is a rapidly growing trend, and every restaurant needs a professional online ordering service to attract new customers and continually engage loyal customers with a complete online experience.
“We created Wix Restaurants so that restaurants of all sizes can grow their business with a professional and affordable online solution,” noted Yoav Amit, Head of Wix Restaurants. “Now any restaurant can truly own their customers from the discovery stage through the checkout process, while keeping customer experience a priority.”
Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this press release are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading “Risk Factors” in the company’s annual report on Form 20-F filed with the Securities and Exchange Commission on March 30, 2014. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.
1 National Restaurant Association 2013 Restaurant Industry Forecast