NEW YORK, Oct. 23, 2014 — Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform with more than 55 million registered users worldwide, revealed today a new campaign to put the stars back into the New York City night sky.
‘CREATE Powered by Wix.com’ kicks off with the launch of a destination website where people around the world are invited to create their own stars using unique Wix.com design tools. They can then dedicate the star to someone special and simply drag-and-drop it into a virtual sky, contributing to the creation of a collective starfield. The campaign will come to a close on Nov. 1 with a one of a kind event in New York’s Madison Square Park, giving people the unique experience of creating stars and shooting them up into the New York City night sky.
Highlighting Wix’s unique web development technology, web design tools and the complete creative freedom it provides, the CREATE campaign ties directly into the company’s mission to enable anyone to easily create a professional online presence, exactly the way they want. The campaign launches as part of Wix’s collaboration with agency of record Silver + Partners.
“Simplifying the web creation process is what Wix is all about. We give our users an advanced, code-free platform, and we’re constantly blown away by how incredibly creative they get when there are no tech or design barriers to limit them,” said Avishai Abrahami, Wix Co-Founder and CEO. “The CREATE campaign celebrates this freedom. Wix.com lets you create anything online, and now, by simply dragging and dropping elements, you can even put stars in the sky.”
Wix.com enables millions of small business owners, entrepreneurs, creative professionals, non-profits and individuals, to easily create, manage and grow a visually stunning and professional online presence from one cohesive environment.