TEL AVIV, Israel, July 23, 2014 — Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced the launch of a code-free Etsy app, empowering users to easily integrate their Etsy shops into their Wix websites.
Etsy is a vibrant global marketplace where millions of people connect to buy and sell unique goods, enabling sellers to easily set up and manage an advanced online shop while benefitting from its huge targeted traffic of potential buyers. The Wix platform empowers users to create and manage a professional online presence exactly the way they want it. The Etsy app was created by Wix developers based on the Etsy API, to allow users to easily integrate their Etsy stores into Wix websites. This integration allows users to combine the power of the Etsy marketplace with a website that encapsulates the seller’s brand, vision and personality.
“There are so many ways to sell products online, each with its own set of advantages. Small business owners are often forced to choose between a marketplace such as Etsy or selling directly through a stand-alone online store – and we don’t want our users to have to choose,” said Avishai Abrahami, Wix Co-Founder and CEO. “This new Etsy app combines strengths from both offerings and encompasses what Wix is all about: giving users powerful tools and the complete freedom to create and manage their online presence, just as they want.”
The Etsy app is available through the Wix App Market, which enables users to easily integrate third party and Wix-developed business, marketing and social functionalities into their websites, without any coding or configuration needed. Once the Etsy app is added, users can customize the store’s color and style to complement the rest of their website. They can continue to benefit from being an Etsy seller as well as utilizing the additional features that a business website provides.
The ability to integrate an Etsy shop is one of the latest additions to the Wix App Market, which serves the company’s 50 million users. Hosting over 200 apps, with more added every week, the Wix App Market sees over 34,000 app installations per day.
“Now that I can easily integrate my Etsy store into my Wix website, I get to expand my online presence without having to manage multiple shopping carts. As a small business owner with limited time, this is a huge plus,” said Mariah Bargman of Mariah Design Agency. “Etsy is my most essential sales generator, and having it on my own website, lets me continue to leverage it while giving customers a fuller picture of my business.”
Forward-Looking Statement
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