The 30-Second Spot Will be Part of a Wide-Scale Cross-Platform Branding Campaign
TEL AVIV, Israel, Nov. 12, 2014 — Wix.com Ltd. (Nasdaq:WIX), the leading web development platform, announced today that it will be airing its first-ever Super Bowl spot during NBC’s broadcast of Super Bowl XLIX on Sunday, February 1.
Serving over 55 million users worldwide with its unique drag-and-drop website creation platform, Wix lets anyone create a complete and professional online presence, as well as manage additional aspects of their business or brand – beyond website creation – from the Wix Cloud. Operating without a sales team and relying on the superior quality of its product, Wix maintains constant and massive international growth by executing a wide array of online and offline marketing and advertising initiatives.
After successfully running direct response TV advertising campaigns for the past two years in the US, Europe and Latin America, Wix has secured the Super Bowl spot as part of a wide-scale cross-platform branding campaign. The company’s 30-second spot, will tie directly into Wix’s mission to simplify website creation by providing enterprise level solutions to every business – no matter how small. The ad will be supported by additional spots and content that will be developed and tailored for the various online platforms.
“The Super Bowl is not only the most watched broadcast event of the year, it’s the most fun. We’re excited that we can expose our brand in an event with such massive reach, but it’s actually this embodiment of fun that fits Wix so well,” said Omer Shai, Wix.com’s CMO. “Tens of millions of people use Wix to tackle what was once a complicated and expensive task – taking their businesses online. Small business owners already face so many challenges, creating and managing a professional online presence shouldn’t be one of them, and that’s exactly where Wix comes in.”