Contest brings star power to a Wix user in Latin America
NEW YORK, March 20, 2017 /PRNewswire/ — Wix.com Ltd. (Nasdaq: WIX) and the English Premier League’s Manchester City have teamed up for an all-star campaign, featuring the Club’s star players, to reward a Wix user in Latin America.
Through the multi-country campaign, the competition which officially opens today, will grant an amazing opportunity to a user and football fan to promote their winning brand throughout Latin America and beyond.
Manchester City players – Sergio Aguero, Gabriel Jesus, Claudio Bravo and Aleix Garcia – will promote the campaign, which is the latest in a series of once-in-a-lifetime opportunities giving Wix users the ability to promote their brands with the help of a star spokesperson. Pairing football fandom with Wix, the campaign will identify an outstanding individual that reflects both the work hard, play hard Wix brand and the winning team spirit of Manchester City. The campaign, and the winner, will be promoted via Wix and City’s social.
Wix works with artists, photographers, designers, musicians and small businesses all over the world and currently has over 26 million registered users in Latin America.
According to CAF, Development Bank of Latin America, one-third of Latin American workers are autonomous or small employers. SMEs represent more than 90 percent of companies in Latin America, they generate more than half of the employment and one fourth of GDP.
This competition goes beyond business owners, and is open to all Spanish and Portuguese speaking Wix users only in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.
“We are making a football fantasy come true. It is no secret that Latin America has a passion for football,” said Omer Shai, CMO of Wix. “Latin America is also one of our most dynamic markets, and we are combining the best of both worlds to give our winner an unforgettable prize. Our customers and their ingenuity are our greatest pride, and we love being able to delight them with such an exciting opportunity. We want to make some magic and create an experience beyond our winner’s wildest dreams.”
In February 2016, Wix became City Football Group’s Official Website Design & Hosting partner for their clubs Manchester City FC, New York City FC and Melbourne City FC. Since then the company has been developing initiatives such as This City is Ours to engage the clubs’ fans.
Omar Berrada, Chief Operating Officer at Manchester City FC added, “We have a large fan base in Latin America, and their passion and support is invaluable to everyone at the Club. With Wix’s support, we will be able to offer them a unique opportunity to share their success stories and be featured in a campaign alongside some of their favorite players. We love the boundless creativity and energy and are certain that our fans will as well.”
How to enter:
The contest is now open for Spanish and Portuguese speaking Wix users only in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Wix users should submit their websites via the link below by March 30, 2017:
In Spanish: https://www.wix.com/man-city/win-a-commercial-es
In Portuguese: https://www.wix.com/man-city/win-a-commercial-pt
Wix and Manchester City will collectively choose one winner in early April. The winner will get an online advertisement for their website staring popular City players, which will be promoted across Wix and the Club’s social channels.
Please refer to the contest rules here:
In Spanish: Contest Rules
In Portuguese: Contest Rules
In English: Contest Rules
About City Football Group
City Football Group is the owner of a number of football related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG’s clubs include Premier League Title Winners 2011-2012 and 2013-14 Manchester City FC, Melbourne City FC of the A-League and MLS Franchise New York City Football Club. CFG is also a minority shareholder in Yokohama F. Marinos of the J-League. The Group also includes Manchester City Women’s FC and 2015-16 Westfield W-League Premiership and Championship Winners, Melbourne City Women’s FC. The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level.
The Group’s support companies – City Football Services and City Football Marketing – operate from a number of offices around the world in support of the Group’s clubs, associate organisations and customer organisations. City Football Services shares footballing IP and “know-how” to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners.
City Football Group is majority owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan. In December 2015, ADUG divested a 13% shareholding to a China Media Capital-led consortium, creating an unprecedented platform for the growth of CFG clubs and companies in China and internationally. City Football Group’s headquarters are in Manchester and it has offices in Abu Dhabi, London, New York, Melbourne, Singapore and Tokyo.
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