Wix today announced the launch of its NLWeb integration, enabling users to launch their websites onto the agentic web via NLWeb without needing any code to make their content directly accessible to AI agents. Available through the Wix SEO & GEO Dashboard, the integration allows structured, continuously updated site data to be queried by AI systems using the ASK protocol, delivering accurate, context-aware answers in real time.

NLWeb, a project led by Microsoft, transforms websites from static pages into interactive, queryable data sources for both humans and AI agents. By leveraging existing Wix’s built in structured data including schema markup, product feeds, RSS and more, NLWeb enables AI agents to retrieve precise answers directly from a site. For example, a natural language query like, “Find a bright pink prom dress under $200” can return relevant results in real-time from a Wix store’s inventory.

The NLWeb integration makes Wix websites even better equipped for the agentic web. Wix is one of the first website builders to have a native NLWeb integration. At launch, Wix users with premium domains in English language markets can opt in for NLWeb accessibility with a single click. In the coming months, this access will be rolled out globally. 

“NLWeb is about democratizing AI with open protocols that let any site offer a conversational endpoint for people and agents,” said R.V. Guha, Technical Fellow at Microsoft. “With Wix, creators can opt in once and make their NLWeb endpoints accessible from Microsoft Copilots, helping build an open agentic web grounded in trusted, structured data.”

NLWeb also gives site owners greater control over how their content appears in AI-generated responses by providing a reliable, structured source of truth, ultimately, reducing misinterpretation from traditional indexing.

Key benefits include:

• Agentic-ready, fast: Deploy AI-ready experiences within hours without complex development

• Better user experience: Instant, direct answers without navigation friction

• Always up to date: Responses reflect real-time site content changes

• AI ecosystem ready: Power integration of websites with LLMs using standard protocols

  
  

To learn more about how to optimize Wix websites for NLWeb, read the blog here.