TOKYO LOCALIZED | CASE STUDY
Award-winning tour company books over 50K Participants on their website
Tokyo Localized is a free walking tour company that educates travelers on Japanese history, food and culture in Tokyo, Japan. In 2019, TripAdvisor awarded Tokyo Localized a “Certificate of Excellence” and “Best Activities and Tours in Japan”.
Tokyo Localized added an advanced online booking system to their website to offer both private and group tours. They use this feature to display, edit and manage all of their tours in one place. Visitors can choose the tours they want and receive an automatic confirmation email after booking.
To encourage site visitors to book a tour, Tokyo Localized added a travel blog. This helps drive traffic to their site, with the top post reaching over 1,200 views. To keep customers coming back, they send email blasts every time a new post is published. They’ve customized their blog with a menu and search bar, so visitors can find the information they’re looking for.
Tokyo Localized used advanced SEO tools to rank on the first page of Google for the keywords “walking tours in Tokyo”. To optimize their website for search engines, they used custom meta tags, structured data, a custom domain, canonical URLs, page titles and descriptions. Over 24,000 people visit their website every month.
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