MURDY CREATIVE | CASE STUDY
Custom notebook eCommerce shop takes off
Murdy Creative is an online shop that sells artisan leather notebooks. What began as a side project grew into a full-time, international business venture within a year.
Storefront and member’s area
Murdy Creative showcases their product offerings in a professional online storefront. Shoppers can filter by product type, price, features and engraving options. Once they’ve chosen a product, customers can easily customize their orders using intuitive dropdown menus. By adding a member’s area to their site, Murdy Creative lets each customer sign into their account where they can check the status of their orders, as well as save credit card info and shipping details for quick checkout.
Email marketing and abandoned cart reminders
To boost sales, Murdy Creative sends email blasts to their customers about new products. They can track campaign performance with detailed analytics. By sending personalized, automated abandoned cart emails with the items left behind and a link back to the cart, they encourage customers to check out.