What is an online store?

An online store is a website where buyers browse and purchase goods or services directly online. This includes the storefront, product pages, cart and checkout, as well as the backend functions for managing inventory, orders and more. Wix offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.

Can I build an online store for free?

Yes, creating an online store with Wix is free. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Wix's drag-and-drop editor to build your store and design your storefront, product pages, cart, and more. You can also add products, product images, set up shipping and publish your site. In order to begin accepting payments, you will have to upgrade to a Premium plan. However, to experiment with Wix and test out its online store features, there is no time limit for your free trial and no cap on the number of free stores you can build.

What is the best online store builder?

The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online, like designer-made templates, customizable product galleries, built-in marketing tools, multiple payment solutions and more. Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.

Will mobile shoppers be able to purchase in my store?

Yes, as long as you build your site on a platform that is mobile-friendly. If you build your shopping website with Wix, for example, it will automatically be optimized for phone screens. You can also customize elements of your site specifically for viewing on mobile devices. Shoppers can access your store in their device’s web browser and make secure payments on their smartphones. You can also choose to build a branded phone app with Wix's no-code branded app builder.

What is the cost of building an online store?

The cost of creating an online store depends on several factors: your online store builder, your subscription plan, web hosting, and any additional eCommerce features and marketing tools you need to sell online. If you pay for everything separately, and need a web designer to help you build your store, you can pay anywhere from $1,000 to $10,000. However, using an all-in-one solution that includes free web hosting and built-in business solutions can cost as little as $20 to $200 per month. With Wix, for example, you can set up your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans and get everything you need to sell ready out-of-the-box.

A lighting store homepage with a blue pivoting lamp, a “Quick View” image of a ceiling pendant lampshade, and a graph showing increasing sales.

Create an online store with endless possibilities

Sell anything, anywhere, with an eCommerce platform built for your success.

Build an online store, grow an empire

Wix's intuitive online store builder and powerful features give you everything you need to set up, manage and market your business online, from startup to high growth.

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Create

An online store with a fashion model, the words “New Collection” and a list of payment method options.

How to create an online store

Follow these 7 simple steps to create an online store today:

Sign up to a free online store builder.
Pick an all-in-one platform that allows you to sell everywhere.
Build your online store.
Choose a free, designer-made online store template or start from scratch.
Customize every aspect of your store’s unique design.
Add design features and elements to attract customers.
Add products to your store.
Showcase what you’re selling in fully customizable galleries and product pages.
Set up payment methods and shipping.
Convert browsers to customers with a smooth purchase flow.
Choose or connect a custom domain.
Select a domain name that best represents your business
Publish your online store and start selling.
Use built-in tools to market your products, drive traffic and grow sales.

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Learn how to start an online store

Testimonials

Join top-selling online store merchants thriving with Wix

"It amazes me the amount that my company has been able to earn in such a short span of time."

Ariel Young

Copper and Brass Paper Goods

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Templates

Design your unique online store

Discover the themes that drive sales. The Wix online store builder has flexible and free templates for every business.

Explore All Templates

Sell

Seamless store setup, selling and inventory management

Get set to sell online

We’ve got you covered with secure hosting, you just need to customize your online shop template from gallery to cart, add products, and set rules for shipping and delivery.

Accept secure payments

Connect to Wix Payments or choose from 80+ payment providers to accept multiple payment methods. Stay secure with PCI-compliant payment processing and secure on-site checkout.

Maximize your sales potential

Sell on multiple sales channels, including leading global marketplaces and social networks, and manage everything through your Wix dashboard. Add to your inventory with dropshipping or print-on-demand products.

Reach your audience

Increase traffic and conversions with native email marketing tools, third-party apps and Wix’s AI-powered ad campaigns on Facebook and Instagram.

Engage with your shoppers

Easily categorize contacts into segments for more effective targeted campaigns with a full CRM suite. Use live chat, discounts, loyalty programs, and more to increase customer lifetime value.

Manage from one dashboard

View and fulfill orders, for your online store and multichannel sales, through one unified dashboard. Make changes on-the-go with the Wix Owner mobile app.

Start Selling Online

Powerful features to grow your reach

Enhance your marketing strategy for your online store with must-have tools.

Boost online sales

Grow revenue with gift cards, coupons, subscriptions and loyalty programs. Promote your online store with built-in email and social marketing tools, automations and more.

Do SEO right

Wix’s technical SEO infrastructure provides you with a strong foundation to optimize and grow your site’s organic traffic.

Analyze your shoppers

Dive into data with Wix Analytics. Discover more about your shoppers and their motivations, so you can create highly-targeted ad campaigns that convert.

Go global

Open your business to a global audience. Create an SEO-optimized, multilingual online store and add a currency converter to display prices to customers in their local currencies.

Start Your Growth