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— FEATURED EPISODE

R/GA’s Paul Turzio on empowering brands with data

Paul Turzio is using data to upend the prevailing wisdom about how and why customers fall in love with their favorite brands. The SVP of Data & Marketing Sciences at R/GA recently led a global survey that asked 16,000 customers about their relationships with brands.The findings and subsequent report titled The Power of Brand Relationship Design have shifted the assumptions surrounding everything from marketing technology (MarTech) to the role of personalization in turning one-time customers into loyal fans. In this episode, we talk to Paul about conducting the right experiments with MarTech, the importance of post-purchase experiences and why brands need to keep their promises to customers.

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Now What? podcast S1E10 with guest Paul Turzio

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Now What? podcast S1E10 with guest Paul Turzio, Senior Vice President of Data & Marketing Sciences at R/GA

Coming Soon

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Paul explains how data helps brands keep their promises to customers, and why the post-purchase experience is vital for businesses.

September 14, 2021 | 45 MIN

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About the show

What if you could tune in to a frequency broadcasting from the future? Uncover stories from the brightest leaders in business, product development, engineering, design and eCommerce. Get a pulse on how the world is evolving and a jumpstart on what’s to come. This is Now What?, a new podcast series from Wix where we sit down with some of our super smart friends to get a sense of what they’re tackling today and the new world they’re anticipating tomorrow. 

Now What?  is hosted by Rob Goodman, Executive Producer at Wix. Rob is a marketer, podcaster and illustrator. He produced the Webby Award-nominated Design Better Podcast by InVision. He is also the host of the podcast Making Ways, where he’s interviewed dozens of well-known designers, founders, agency leaders and influential creators. Rob's background is at the intersection of technology and creativity. He's supported countless startups, ran content strategy at InVision, helped launch Google Play and led online marketing at Simon & Schuster.

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