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Abstract Logo Design Tips
Know Your Audience
Abstract logos can convey a wide range of meanings and emotions. These types of logos typically use line-drawn shapes and icons, patterns or illustrations. Because of this, it’s essential that before you start creating your logo, you’re clear about the message you want to send to your audience. This will allow you to have a better idea about how you’ll structure your logo.
Choose the Right Icons
In an abstract logo design, the most essential and crucial element is the symbol, icon or shape. It will be the centerpiece and need to convey your brand’s message and personality. Find a symbol that is instantly recognizable reflects a brand trait or an essential aspect of your business. Once you’ve picked something, ask friends and family if it conveys everything you intended.
Play with Typography
Your font choice will be somewhat dependent on the symbol or icon you use. It will need to balance out the direction that it’s going in. For instance, If the symbol you’ve gone for is more complex, then it may be better to choose a font that’s more basic. Whichever font you choose, it should always reflect an aspect of your brand.
Have Fun with Color
Abstract designs aren’t usually your run-of-the-mill kind of logos. They usually have an element of fun to them allowing for your color scheme to be a bit more adventurous. You’ll see many logo icons using vibrant colors that really make them stand out. However, we’d recommend using one base color for the background. Most even go for just white or black.