Fitness Blog Editor - Marketing
The Wix Fitness marketing team. We focus on building digital platforms for fitness instructors and their clients. We’re obsessed with enabling our fitness users to create extraordinary online experiences using our platforms. We’re on a mission to establish Wix Fitness as the ultimate solution for fitness professionals to manage and scale their business and strengthen our position as a leader in the industry.
We are looking for an editor to help lead the Wix Fitness blog. Our blog will provide essential digital business information and thought leadership for the fitness community. The editor will be responsible for leading the publication and making it a must-read for fitness instructors looking to scale their own business.
A native English speaker and a born writer with a passion for data-driven storytelling and digital business culture in particular. You have successfully covered digital marketing, business and are able to produce and edit state-of-the-art content about market trends. You have a proven track record of working with and editing in-house writers and freelance writers.
You know how to deliver complex ideas clearly. You love to dive deep to find the most valuable, reliable and up-to-date sources of information. Once you’ve gathered all your research, you know how to shape it into articles that are structured in a logical and highly captivating manner.
You’re not afraid of experimenting and you interpret data in order to continuously improve your work.
You’re a real team player and are eager to handle multiple challenging projects at once. You have a strong understanding of SEO and you understand how to optimize online content. A background in one (or more) of the following disciplines would be helpful: marketing, fitness marketing and journalism.
As a Fitness Blog Editor, you will:
Interview thought leaders, industry experts and Wix users to craft accurate and original content.
Creatively manage and edit a team of in-house and freelance writers that will create clear and compelling articles to continue to position Wix Fitness as a thought leader for creative professionals.
Write data-driven articles for the Fitness blog, and contribute to other outlets.
Work with our SEO team closely to identify the best keywords and implement them in your articles.
Analyze the Blog’s performance and implement a content strategy to continuously optimize the traffic.
Lead article ideation and in doing so, become an authority in web marketing for digital fitness businesses, by keeping your finger on the pulse of the latest Internet trends.
Identify talented Wix Fitness users, curate and showcase their work, and engage with them.
Collaborate with other teams in the department to amplify the reach of the blog and our publications in other industry outlets.