From 400k to

600,000+

Active online stores worldwide

140%

YoY growth in sales transactions

114%

YoY growth in overall sales revenue

Shipping boxes for a Wix eCommerce store in 2020
Monthly sales revenue for eCommerce businesses in 2020

JAN-19

FEB-19

MAR-19

APR-19

MAY-19

JUN-19

JUL-19

AUG-19

SEP-19

OCT-19

NOV-19

DEC-19

JAN-20

FEB-20

MAR-20

APR-20

MAY-20

JUN-20

JUL-20

AUG-20

SEP-20

OCT-20

NOV-20

Choose a country to track its growth.

Monthly Sales Revenue

As lockdowns, closures and social distancing became a new way of life, so did online shopping. As nations across the world addressed unpredictable challenges, one thing remained the same: the growth in eCommerce. Global sales revenue grew over 139% between February and May when COVID-19 first hit—and has been steadily growing since, peaking over the holiday season.

IN 4 MONTHS

White sneakers, purse and headphones sold by a Wix eCommerce store in 2020

As the world began to go into lockdown, the ripple effect of staying home meant big business for eCommerce retailers. People started to stay indoors, purchasing items to make their living spaces more comfortable as the year went on.

Days With the Highest Growth in Sales Transactions (YoY):

Days with the highest growth in eCommerce sales per country in 2020

June 30th

523%

MEXICO

May 15th

352%

UNITED KINGDOM

April 29th

1,707%

JAPAN

April 24th

343%

FRANCE

May 5th

295%

USA

June 9th

655%

BRAZIL

Two purple product boxes with orange flowers and brand name “Nous”

+125% YOY

Stores across the globe saw triple digit revenue growth

5.2%

Stores in the UK had the highest conversion rate

$117

Stores in Japan had the highest Average Order Value (AOV)

Direct

Organic Search

Facebook

Instagram

Referral

Paid Search

Social

Email

33.31%

28.55%

15.01%

11.06%

3.83%

3.33%

2.80%

2.11%

3.1%

2.4%

2.0%

2.1%

4.0%

1.2%

1.3%

7.6%

$79

$84

$52

$54

$78

$119

$44

$77

Traffic Source

 % of Visitors

Conversion Rate

AOV

Choose a month to explore the global YoY growth in sales categories.

With end-of-year sales beginning in many countries, Brazil saw growth in the baby and child category (519%), which was eclipsed by Japan’s increase in the same category (10,315%). Ahead of Black Friday and Cyber Monday, the US saw a growth of 304% in the gifts category.

ANIMAL CARE & SUPPLIES

CLOTHING & ACCESSORIES

SCIENCE & TECHNOLOGY

ANTIQUES & VINTAGE

FOOD & BEVERAGE

HOME & GARDEN

HEALTH & BEAUTY

ENTERTAINMENT

KIDS & BABY

GIFT SHOP

2021

WE’RE READY
FOR YOU

FROM 0 TO 18M

 Launched in April this year, Get It hit their first million in just XXXX and have expanded into an $18M business in the 7 months since.

“We saw an opportunity to give people what they needed - direct to their homes. But we could never imagine this kind of growth for our store.”

18M

2020 GPS

SINGAPORE

Country

FOOD & BEVERAGES

Store Category

1

eCommerce in 2020

2

Live Sales Map

3

Record Breaking Sales

4

Sales Revenue Growth

5

Peak Growth Days

6

Top eCommerce Categories

7

Black Friday & Cyber Monday

8

2021

The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store. Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations.

Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. Join over 600,000 stores worldwide—run and scale your eCommerce business on Wix.

 

© 2006-2021 Wix.com, Inc

Blue T-shirt with the word “Nous” sold on a Wix eCommerce store with shopping cart and menu icons and an “Order Now” button
Black Friday sale promotion for white sneakers with a yellow background

WIX ECOMMERCE REPORT

Orange and white headphones on a Wix eCommerce store, with a “best seller” badge, price and “Add to Cart” button
eCommerce product page for orange headphones, overlapping a sale promotion for white sneakers

LIVE SALES MAP

Discover how the world of eCommerce is changing by the second and where sales are being made right now.

2020 was a year that pushed business owners to reinvent themselves and adapt in order to survive and thrive. The pandemic changed eCommerce forever, causing a surge in growth and transforming the way people sell and shop online. The future is here to stay and shoppers expect brands to meet them where they are—online.

All data shown in this report has been collected from active Wix online stores.

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