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Your Black Friday and Cyber Monday Marketing Calendar

Prepare your online store for the best-selling days of the year. Click through the checklist below for tips on how to promote your business. Use the stars to track your progress.

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November
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December

November 4th

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4

Mon

Get Your Store Ready to Sell

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5

Tue

Optimize for Mobile

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7

Thu

Choose a Competitive Discount

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12

Tue

Define Your Sale Audience

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13

Wed

Create a Landing Page for SEO

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14

Thu

Post on Social Media

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15

Fri

Send an Email Campaign

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18

Mon

Design for the Holidays

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19

Tue

Set up Abandoned Cart Emails

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Reset for Cyber Week

Sun

1

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Move into Holiday Gifting

Fri

6

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Update Your Shipping Policy

Tue

10

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Spotlight a Positive Review

Wed

11

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Embrace Free Shipping Day

Sat

14

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Offer a Last-Minute Deal

Sun

15

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Promote with Video

Mon

16

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Join the Giving Spirit

Thu

19

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Ring in the New Year

Tue

31

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Get Your Store Ready to Sell

Prep your product inventory to fulfill orders as quickly as possible. With great order volume comes great responsibility, so make sure your supply can meet the demands of the holiday rush.

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Your Black Friday

and Cyber Monday

Marketing Calendar

marketing calendar for Black Friday and Cyber Monday sales

Prepare your online store for the best-selling days of the year. View this page on desktop for a complete holiday marketing plan.

Get Expert Tips for Black Friday and Cyber Monday

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FAQs for Black Friday and Cyber Monday

Download the Wix App to manage your store on the go

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Make the Most of Your BFCM Marketing Calendar

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