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Sapir Roche

Elevating brands through human-centered product design

I build meaningful digital interfaces that harmonize aesthetics and usability.

 01. ABOUT ME

With over 7 years in the design industry,I specialize in translating complex problems into simple, elegant interface solutions. 

my design philosophy is rooted in empathy, research, and a relentless pursuit of clarity.

I thrive in collaborative environments, working to bring shared visions to life by bridging the gap between sophisticated aesthetics and pure functional utility.

02. ExPertise

core competencies

ux research & strategy

User interviews, persona creation, journey mapping, and usability testing to ground design decisions in real user needs.

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ui & interaction design

Crafting high-fidelity prototypes, and scalable design systems with a focus on seamless and engaging interaction.

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prototyping & testing

Building interactive prototypes and conducting user tests to validate concepts, gather feedback, and iterate effectively.

 02. WORK

featured projects

A glimpse into my work. Crafting user-centric digital products that bridge the gap between complex problems and elegant interface solutions.

SNAPX SERVICES

Designed a clean, conversion-focused service website optimized for desktop and mobile. Focused on clarity, trust, and a smooth user journey from value to action.

FLOWER SHOP 

Designed a clean, elegant flower shop e-commerce experience focused on smooth browsing and effortless checkout. The UI highlights product beauty while ensuring an intuitive purchase flow.

BUSINESS SERVICE WEBSITE 

Designed a clean, conversion-focused website for a professional service company. The UX prioritizes clarity, trust, and a smooth content flow from value proposition to action.

 03. EXPERIENCE

professional journey

Strata-Tahl Digital

Junior Designer | 2016 - 2018

Led design on key client accounts and mentored junior designers.

Luminari Tech

UX/UI Designer | 2018 - 2020

Worked within a product team to design and launch two new software features.

Flintwoodraio Creative

Junior Designer | 2016 - 2018

Supported the design team with wireframing, asset creation, and user research.

open to new opportunities and collaborations.

05. GET IN TOUCH

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