Why is opting out of Google Analytics so important? Because in Germany and perhaps soon in many European countries it is mandatory by law to provide the visitors of a website the possibility to opt out of google analytics.
If the website doesn´t provide this functionality, then the owner of the website will be fined. This law does not only apply to German websites. It also applies to websites who do business with German customers and perhaps soon with all European customers.
To opt out from Google Analytics there are two options:
1) Opt Out with a Browser Add On. Yout can find the link here:
The problem with this method is that it isn´t working on most mobile devices. That is why Google provided a second option:
2) Opt Out with a Cookie. This option works on mobile devices. Here are two links form google:
Every website that do business with German customers and have google analytics have to provide both of the options. Otherwise the website owners will be fined.
The sad thing is, that it ist impossible to implement the second option with WIX. That means that every WIX website that use google analytics and do business with German customers can be fined.
So my big concern is when will WIX provide a possibility to opt out of Google Analytics? This is very important because that will be a big legal issue for many WIX users who uses Google Analytics and do business with German (soon with European) customers.